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Inkitt GmbH t/a Inkitt
An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.
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Pheon Inc
An in-game ad and a paid-for social media ad for an AI Chat Bot, portrayed the character as under-18 and was likely to cause serious or widespread offence by stereotyping women as sexual objects.
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Glamour Shots
A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.
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Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI
An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.
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Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com
A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.
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HOMA Games SAS
An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.
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Honeytech Ltd t/a Honeytoon
Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.
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UAB Convenity t/a Huusk
A TV ad for Huusk Knives was irresponsibly scheduled.
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Cloud Whale Interactive Technology
An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted
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Belle Baby Ltd
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
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Next Retail Ltd t/a NEXT
A product listing on the NEXT website irresponsibly portrayed a model as being unhealthily thin.
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ACME Vape Ltd
A cinema ad and post seen on IVG Vape’s LinkedIn page made unsubstantiated health claims and promoted unlicensed nicotine-containing vapes in unpermitted media but wasn’t directed at people under 18 through the selection of media in which it appeared.
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Samsung Electronics (UK) Ltd
A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.
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Great Grass MCR Ltd t/a Great Grass
A poster was socially irresponsible and caused serious or widespread offence by featuring a harmful gender stereotype and objectifying women.
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W8 Tech Cyprus Ltd t/a Seeking
A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (15)