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Eurowings GmbH t/a Eurowings
A paid-for Google ad for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions from a specific flight without suitable evidence to support these claims.
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Kind Patches Ltd
A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...
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Origin Sleep UK Ltd t/a Origin Mattress
A website for a mattress company made misleading savings claims and misleadingly implied that discount offers were time-limited and that people needed to act more quickly than necessary to take advantage of an offer.
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Parker Products Ltd t/a ParkerBrand
A website ad for a pressure washer made misleading savings claims and stated savings against previous prices without evidence that the product was normally sold at that price.
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Phlo Technologies Ltd
A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules.
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Qatar Airways Group QCSC t/a Qatar Airways
Two paid-for LinkedIn posts for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions of a specific flight without suitable evidence to support this claim.
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Capgroup Inc Ltd
A website for a whiskey cask and gold coin investment company made misleading claims about investment returns. As well as misleadingly presenting an incorrect Trustpilot score. The ad also failed to make clear that cask whiskey investments were unregulated and that examples of past performance weren’t necessarily...
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Domino's Pizza UK & Ireland Ltd t/a Domino's
Two paid-for social media ads for Domino’s pizza didn’t break the rules by featuring an identifiable less healthy product.
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Grain Connect Ltd
An email from a broadband company made misleading price rise claims about an identifiable competitor.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad, Video on Demand and three paid-for social media ads for KFC didn’t break the rules by featuring an identifiable less healthy product.
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Mars Wrigley Confectionery UK Ltd t/a Mars
A paid-for Instagram ad for M&M’s broke the rules by featuring an identifiable less healthy food product through the inclusion of a character that depicted a specific less healthy food product.
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Papa John's (GB) Ltd t/a Papa Johns
A paid for Facebook ad for Papa John’s didn’t break the rules by featuring an identifiable less healthy product.
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S&E1 Ltd t/a Morley's Woking
A paid-for Instagram ad for Morley’s broke the rules by featuring an identifiable less healthy food product.
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Stove Industry Alliance Ltd t/a Stove Industry Association (SIA)
[Republished ruling] A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
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Uber Eats UK Ltd t/a Uber Eats
A Video on Demand pause ad for Uber Eats didn’t break the rules by featuring an identifiable less healthy product.
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Cablelinker Electronics Ltd t/a Aquoxis
A YouTube pre-roll ad and two online display ads for a pressure washer misleadingly exaggerated the functionality of the product.
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Paramount Pictures UK
A pre-roll YouTube ad wasn’t likely to cause serious or widespread offence.
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Singapore New Reading Technology Pte Ltd t/a GoodNovel
An in-game ad for an online reading platform was socially irresponsible, condoned violence, included harmful gender stereotypes and was likely to cause harm or serious and widespread offence.
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Videoslots Ltd t/a Mr Vegas
A paid-for Facebook ad for a gambling company featured imagery that was likely to be of strong appeal to under-18s.
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YN Netcom Ltd t/a BeeHome
A paid-for Facebook ad for a cordless pressure washer misleadingly exaggerated the functionality of the product and claimed they had a high rating based on customer reviews when this was not the case.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (290)

