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Warner Bros Entertainment UK Ltd
A TV ad and two posters for the film They Will Kill You weren’t irresponsible or offensive and didn’t glamourise violence and knife crime. The ads were suitable for display in an untargeted medium, had suitable scheduling restrictions and hasn’t been inappropriately placed during a UEFA Champions Leag...
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Warner Bros Entertainment UK Ltd
Posters for the film Lee Cronin’s The Mummy were likely to cause fear or distress to young children and were unsuitable for outdoor display. Two other ads were investigated but they didn’t break our rules.
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EE Ltd t/a EE
A digital poster for EE didn’t make sure their comparative claims were verifiable. Another issue was also investigated but it didn’t break our rules.
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Take-Two Interactive Software Inc t/a Take Two Interactive
An ad for the video game Borderlands 4 seen on a bus, didn’t omit material information.
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Microsoft Ltd t/a Microsoft
Two digital posters for the Xbox Game Pass failed to make clear that the games shown in the posters included in game purchases.
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Beauty Pie Ltd t/a Beauty Pie Ltd
A poster for an LED face mask made misleading claims that it was clinically proven to reduce wrinkles in 4 weeks.
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Brighton & Hove City Council
A digital poster misleadingly implied there was a direct causal link between the use of wood burners and open fires and an increase in particle pollution, without having suitable evidence to back this claim up.
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Beiersdorf UK Ltd
A poster ad for Eucerin Skincare misleadingly claimed that a serum was clinically proven to make you look up to 5 years younger.
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Sazerac UK Ltd t/a Hi-Spirits
A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.
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Wild Nutrition Ltd
A poster for a supplement company misleadingly claimed their ingredients came from food or natural sources.
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The Walt Disney Company Ltd t/a Twentieth Century Studios
An outdoor digital video poster for the film Predator Badlands was likely to cause fear and distress for young children and was displayed in a place where it could be seen by people of all ages.
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Vodafone Ltd
Six ads for Vodafone were misleading by making an implied comparative claim without objectively comparing one or more specific verifiable features.
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Pernod Ricard UK Ltd t/a Absolut
Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (13)