Rulings (284)
  • Bodystreet Franchise (UK) Ltd t/a Bodystreet

    • Upheld
    • Website (own site)
    • 25 June 2025

    A website made unsubstantiated claims that 20 minutes of exercise at their studio was enough for a week, that Electro Muscle Stimulation (EMS) training would lead to a reduction in body fat in a short time and that they were Europe's leading provider of EMS training.

  • Guardian News and Media Ltd

    • Not upheld
    • Website (own site)
    • 25 June 2025

    A pop-up banner ad was unlikely to cause serious or widespread offence and wasn’t irresponsibly targeted.

  • HOMA Games SAS

    • Upheld
    • In-game (apps)
    • 25 June 2025

    An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.

  • Honeytech Ltd t/a Honeytoon

    • Upheld
    • Social media (paid ad)
    • 25 June 2025

    Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.

  • SaffPro

    • Upheld
    • Social media (paid ad), Social media (own site)
    • 25 June 2025

    A TikTok post and a paid-for Facebook ad made unauthorised specific health claims, claimed that a food supplement could prevent, treat or cure ADHD and irresponsibly encouraged people to stop taking medically prescribed treatments for ADHD.

  • Koi Footwear Ltd

    • Upheld
    • Email
    • 18 June 2025

    An email was socially irresponsible and likely to cause serious and widespread offence by condoning drug use.

  • CLF Distribution Ltd

    • Upheld
    • Email
    • 11 June 2025

    An email misleadingly claimed that products only contained “naturally sweet ingredients”.

  • Diesel SpA t/a Diesel

    • Upheld in part
    • Website (paid ad)
    • 11 June 2025

    A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.

  • Mars Wrigley Confectionery UK Ltd

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad condoned unsafe driving.

  • Navi Organics Ltd

    • Upheld
    • Website (own site)
    • 11 June 2025

    A website made unsubstantiated efficacy claims and discouraged essential treatment for conditions for which medical supervision should be sought.

  • LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet

    • Upheld
    • App (paid ad)
    • 04 June 2025

    Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.

  • Menwell Ltd t/a Manual

    • Upheld
    • Search (paid)
    • 04 June 2025

    A paid-for Google ad promoted a prescription-only medicine to the general public.

  • AirDoctor LLC t/a AmazingAir

    • Upheld
    • 28 May 2025

    A post on the health.detective Garstang Health Food Store’s TikTok account wasn't obviously identifiable as an ad and made medical claims for an unlicensed product.

  • Neilson Financial Services Ltd t/a British Seniors

    • Not upheld
    • 28 May 2025

    A TV ad didn't show an infant in an unsafe sleep position.   

  • Turner Lewis Ltd

    • Upheld
    • Social media (own site)
    • 28 May 2025

    A TikTok post and a website misled people about the nature of their business, omitted material information, took advantage of people's inexperience and credulity and failed to be upfront about significant qualifications. 

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • Viva Research Ltd t/a Vivanmn

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims. 

  • air up GmbH

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.

  • EE Ltd t/a EE

    • Upheld in part
    • Internet (on own site)
    • 21 May 2025

    A website failed to directly qualify 'unlimited' claims. 

Informally resolved (479)
  • Abbey Dental

    • 25 June 2025
    • Number of complaints: 1

  • Ace Of Drinks

    • 25 June 2025
    • Number of complaints: 1

  • Cheval Collection Ltd

    • 25 June 2025
    • Number of complaints: 1

  • Elite Surgical Ltd

    • 25 June 2025
    • Number of complaints: 1

  • THG Beauty Ltd t/a Look Fantastic

    • 25 June 2025
    • Number of complaints: 1

  • ABF Grain Products Ltd

    • 18 June 2025
    • Number of complaints: 0

  • Easylife Ltd

    • 18 June 2025
    • Number of complaints: 1

  • Emma Matratzen GmbH t/a Emma Mattress

    • 18 June 2025
    • Number of complaints: 1

  • Expedia.com Ltd

    • 18 June 2025
    • Number of complaints: 1

  • ICMP Management Ltd

    • 18 June 2025
    • Number of complaints: 1

  • Switchd Ltd

    • 18 June 2025
    • Number of complaints: 1

  • William Ellis Sinclair

    • 18 June 2025
    • Number of complaints: 1

  • Annexio (Jersey) Ltd t/a lottogo.com

    • 11 June 2025
    • Number of complaints: 1

  • ChokeHero Ltd

    • 11 June 2025
    • Number of complaints: 1

  • Maneuver Marketing Pte Ltd t/a BB Company

    • 11 June 2025
    • Number of complaints: 1

  • Hydro Solutions Fylde Ltd t/a Elite Competitions

    • 04 June 2025
    • Number of complaints: 1

  • The Flannels Group Ltd t/a Flannels

    • 04 June 2025
    • Number of complaints: 1

  • AO Mobile Ltd

    • 28 May 2025
    • Number of complaints: 1

  • Bella Bathrooms Ltd

    • 28 May 2025
    • Number of complaints: 1

  • Chattermill Analytics Ltd

    • 28 May 2025
    • Number of complaints: 1