Rulings (276)
  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • Living and Home Ltd

    • Upheld
    • Website (commercial classified)
    • 07 May 2025

    A product listing made misleading and unsubstantiated savings claims.

  • Rosenthal Capital Ltd t/a ULEZProsperity

    • Upheld
    • Website (own site)
    • 07 May 2025

    A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.

  • Royal Society for the Prevention of Cruelty to Animals t/a RSPCA

    • Not upheld
    • Poster, Television, Internet (video)
    • 07 May 2025

    A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was likely to cause serious or widespread offence.

  • Dualit Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case. 

  • Groupon International Ltd

    • Upheld
    • Website (own site)
    • 30 April 2025

    A website made misleading pricing and savings claims.

  • Lavazza Coffee (UK) Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee pods could be composted at home when this wasn't the case.

  • ABD Supplies Ltd

    • Upheld
    • Email, Website (own site)
    • 23 April 2025

    Two emails and two product listings misleadingly and irresponsibly suggested that HID and LED conversion kits could be used by most vehicles on public roads.

  • CityFibre Holdings Ltd

    • Not upheld
    • Direct mail
    • 23 April 2025

    A direct mailing wasn't misleading.

  • FX Compared Ltd t/a FXcompared

    • Upheld
    • Website (own site)
    • 23 April 2025

    A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad. 

  • Holiday Gems Ltd

    • Upheld
    • Website (own site)
    • 23 April 2025

    A booking webpage for a holiday made misleading price claims.

  • Octopus Energy Ltd

    • Upheld in part
    • Social media (paid ad)
    • 23 April 2025

    Two paid-for social media ads, two website landing pages, a radio ad, a billboard and an email for Octopus Energy didn't include adequate substantiation.

  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Cambridge Corporate Consultants Ltd t/a The Claims Guide

    • Upheld
    • Social media (own site)
    • 16 April 2025

    An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Fitzdares Ltd

    • Not upheld
    • Social media (own site)
    • 16 April 2025

    A post on ex-England cricketer, Stuart Broad’s X page promoting a bookmaker did not break our gambling rules as he was not likely to be of strong appeal to under-18s.

Informally resolved (513)
  • Charles Tyrwhitt Shirts Ltd

    • 07 May 2025
    • Number of complaints: 1

  • Elite Wills & Estate Planning LLP

    • 07 May 2025
    • Number of complaints: 1

  • Eudialyte Ltd t/a My Trip Online

    • 07 May 2025
    • Number of complaints: 1

  • Brand Access LLC

    • 30 April 2025
    • Number of complaints: 1

  • GoTo Auctions Ltd

    • 30 April 2025
    • Number of complaints: 1

  • Unite Group plc

    • 30 April 2025
    • Number of complaints: 1

  • Vodafone Ltd

    • 30 April 2025
    • Number of complaints: 1

  • EEC Solutions Global Ltd t/a Efficient Homes

    • 23 April 2025
    • Number of complaints: 1

  • Frive (formerly Lions Prep Ltd)

    • 23 April 2025
    • Number of complaints: 1

  • Jet2.com Ltd

    • 23 April 2025
    • Number of complaints: 1

  • MJ Harris Repairs Ltd t/a MJ Harris Domestic Repairs

    • 23 April 2025
    • Number of complaints: 1

  • Microsoft Ltd

    • 23 April 2025
    • Number of complaints: 1

  • Ramsey Travel

    • 23 April 2025
    • Number of complaints: 1

  • Volkswagen Group United Kingdom Ltd

    • 23 April 2025
    • Number of complaints: 1

  • Fuse Energy Supply Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Kendal Nutricare Ltd, Peanut App Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Kilted Competitions Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Odeon Cinemas Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Omni Pet Ltd

    • 16 April 2025
    • Number of complaints: 1

  • Prettylittlething.com Ltd

    • 16 April 2025
    • Number of complaints: 1