Rulings (20)
  • Capri Sun GmbH

    • Upheld
    • Internet (website content)
    • 15 June 2022

    A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.

  • Ten Percent Music Elite Group Ltd t/a TPM the Label

    • Upheld
    • Social media (own site)
    • 15 June 2022

    An Instagram post promoting a prize draw did not award prizes as described and was not administered fairly.

  • Bier Nuts Ltd t/a Bier Company

    • Upheld
    • Email, Text Message
    • 25 May 2022

    An email and a text message for a mail order beer subscription service misled consumers by falsely claiming or implying they had won a prize of “free beer for life”.

  • Mondelez UK Ltd

    • Upheld
    • Internet (website content)
    • 27 April 2022

    A website ad for a Cadburys promotion was banned for omitting significant terms and conditions.

  • Bighams Ltd

    • Upheld
    • Packaging (promotion)
    • 30 March 2022

    A product packaging ad promoting a competition to win a campervan broke the CAP Code as the promotion was not administered fairly.  

  • Chinnock Housing Ltd

    • Upheld
    • Direct mail
    • 30 March 2022

    A direct mailing for a property company was banned for not being obviously identifiable as an ad. 

  • Stephen Bear t/a stevie bear

    • Upheld
    • Social media (own site)
    • 30 March 2022

    A tweet by Stephen Bear about a promotion broke the CAP Code as the promotion was not administered fairly.

  • Mondelez UK Ltd t/a Cadbury

    • Upheld
    • Internet (website content)
    • 16 March 2022

    A promotion for a Cadbury competition breached the CAP Code because they were unable to provide the full names of the judges on request.

  • Witcombe Festival

    • Upheld
    • Social media (own site)
    • 02 March 2022

    An Instagram post by the Witcombe Festival for a promotion to win tickets to the festival was banned because the promotion was not administered fairly. 

  • SR2AN Ltd

    • Upheld
    • Social media (own site)
    • 22 December 2021

    An Instagram post promoting a competition to win various prizes was banned for not being administered fairly. 

  • The Hut.com Ltd

    • Upheld
    • Email
    • 22 December 2021

    A promotional email advertising haircare products was banned for making misleading discount claims.

  • YolĂ© Global Pte Ltd

    • Upheld
    • Social media (own site)
    • 22 December 2021

    An Instagram post for an ice cream and frozen yogurt retailer’s promotion was banned because the prize draw was not awarded in accordance with the laws of chance. 

  • The Hut.com Ltd

    • Upheld
    • Internet (website content)
    • 01 December 2021

    A website ad for a skincare company’s promotion was banned for not making all significant conditions of the promotion sufficiently clear.

  • BrewDog plc

    • Upheld
    • Social media (own site)
    • 20 October 2021

    Three social media posts by BrewDog broke the CAP Code for making misleading claims relating to a promotion.

  • Abellio East Midlands Ltd t/a East Midlands Railway

    • Upheld
    • Internet (website content)
    • 22 September 2021

    A promotion for a competition, which featured on East Midlands Railways’ website, was banned for not awarding the prize as described in the ad.

  • Bellatricks Ltd t/a Get The Gloss

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned a promotion on Get the Gloss’ Instagram for not being fairly administered.

  • Hughes TV And Audio Ltd

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned three ads for failing to correctly administer a promotion, and failing to advertise all routes to entry.

  • Prettylittlething.com Ltd

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.

  • Briley Powell

    • Upheld
    • Social media (own site)
    • 18 August 2021

    We ruled against an influencer who failed to award prizes promised in a social media draw.

  • Bier Nuts Ltd

    • Upheld
    • Social media (own site)
    • 21 July 2021

    A Facebook ad for a Bier Nuts competition was banned for falsely suggesting all entrants were winners, and for not awarding promised prizes