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North Wests Competitions Ltd
Two Instagram posts by an influencer promoting a free giveaway were banned for not being obviously identifiable as ads.
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Team HARD Racing Ltd
A paid-for Instagram post and a website post promoting a competition to win a car breached the CAP Code as it was administered unfairly.
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Camden Town Brewery Ltd
A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.
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Molly-Mae Hague t/a mollymaehague
An Instagram post by influencer Molly Mae Hague promoting a prize draw broke the CAP Code as there was no evidence that the prize was awarded in accordance with the laws of chance or under the supervision of an independent person.
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KS Competitions Ltd
A website ad promoting a competition to win hair products breached the CAP Code for not explaining the free entry route and for stating that its closing date would be extended if all tickets were not sold.
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Omaze Inc
A website promotion for a house raffle competition did not clearly explain the free route entry.
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Hydro Solutions Fylde Ltd t/a Elite Competitions
A website page for prize competitions was misleading because the free entry route was unclear, the closing date was extended without good reason and a prize of 70% of ticket sales was not a reasonable equivalent to the advertised prizes.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (7)