Rulings (13)
  • BrewDog plc

    • Upheld
    • Social media (own site)
    • 20 October 2021

    Three social media posts by BrewDog broke the CAP Code for making misleading claims relating to a promotion.

  • Abellio East Midlands Ltd t/a East Midlands Railway

    • Upheld
    • Internet (website content)
    • 22 September 2021

    A promotion for a competition, which featured on East Midlands Railways’ website, was banned for not awarding the prize as described in the ad.

  • Bellatricks Ltd t/a Get The Gloss

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned a promotion on Get the Gloss’ Instagram for not being fairly administered.

  • Hughes TV And Audio Ltd

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned three ads for failing to correctly administer a promotion, and failing to advertise all routes to entry.

  • Prettylittlething.com Ltd

    • Upheld
    • Social media (own site)
    • 01 September 2021

    We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.

  • Briley Powell

    • Upheld
    • Social media (own site)
    • 18 August 2021

    We ruled against an influencer who failed to award prizes promised in a social media draw.

  • Bier Nuts Ltd

    • Upheld
    • Social media (own site)
    • 21 July 2021

    A Facebook ad for a Bier Nuts competition was banned for falsely suggesting all entrants were winners, and for not awarding promised prizes

  • Stephen Bear t/a stevie bear

    • Upheld
    • Internet (video)
    • 16 June 2021

    Three YouTube videos by influencer Stephen Bear promoting a competition were banned as the prize was not awarded.

  • North Wests Competitions Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 April 2021

    Two Instagram posts by an influencer promoting a free giveaway were banned for not being obviously identifiable as ads.

  • Team HARD Racing Ltd

    • Upheld
    • Social media (paid ad), Website (paid ad)
    • 17 March 2021

    A paid-for Instagram post and a website post promoting a competition to win a car breached the CAP Code as it was administered unfairly.

  • Camden Town Brewery Ltd

    • Upheld in part
    • 10 March 2021

    A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.

  • Molly-Mae Hague t/a mollymaehague

    • Upheld
    • Social media (own site)
    • 03 March 2021

    An Instagram post by influencer Molly Mae Hague promoting a prize draw broke the CAP Code as there was no evidence that the prize was awarded in accordance with the laws of chance or under the supervision of an independent person.

  • KS Competitions Ltd

    • Upheld
    • 02 December 2020

    A website ad promoting a competition to win hair products breached the CAP Code for not explaining the free entry route and for stating that its closing date would be extended if all tickets were not sold.