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BrewDog plc
Three social media posts by BrewDog broke the CAP Code for making misleading claims relating to a promotion.
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Abellio East Midlands Ltd t/a East Midlands Railway
A promotion for a competition, which featured on East Midlands Railways’ website, was banned for not awarding the prize as described in the ad.
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Bellatricks Ltd t/a Get The Gloss
We banned a promotion on Get the Gloss’ Instagram for not being fairly administered.
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Hughes TV And Audio Ltd
We banned three ads for failing to correctly administer a promotion, and failing to advertise all routes to entry.
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Prettylittlething.com Ltd
We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.
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Briley Powell
We ruled against an influencer who failed to award prizes promised in a social media draw.
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Bier Nuts Ltd
A Facebook ad for a Bier Nuts competition was banned for falsely suggesting all entrants were winners, and for not awarding promised prizes
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Stephen Bear t/a stevie bear
Three YouTube videos by influencer Stephen Bear promoting a competition were banned as the prize was not awarded.
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North Wests Competitions Ltd
Two Instagram posts by an influencer promoting a free giveaway were banned for not being obviously identifiable as ads.
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Team HARD Racing Ltd
A paid-for Instagram post and a website post promoting a competition to win a car breached the CAP Code as it was administered unfairly.
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Camden Town Brewery Ltd
A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.
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Molly-Mae Hague t/a mollymaehague
An Instagram post by influencer Molly Mae Hague promoting a prize draw broke the CAP Code as there was no evidence that the prize was awarded in accordance with the laws of chance or under the supervision of an independent person.
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KS Competitions Ltd
A website ad promoting a competition to win hair products breached the CAP Code for not explaining the free entry route and for stating that its closing date would be extended if all tickets were not sold.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (13)