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Bakkavor Ltd
A promotion featured on the packaging of a cookie dough dessert misleadingly implied that particular products were included in the promotion, causing unnecessary disappointment.
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Birling Shore Ltd t/a ShroomIQ
A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads also made medicinal claims for unauthorised products, made unauthorised health claims&nb...
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Dollead Technology Ltd
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
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Easy as HGV Ltd
Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.
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Ecoflow Innovation UK
A website for a sustainable energy company misleadingly claimed that their products could be installed without using a certified installer or electrician.
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Global Health Tests Ltd t/a Check My Body Health
A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.
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HGV Learning
A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.
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HGVT Ltd
A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV training provider. The ad also falsely implied they were acting for purposes outside their business.
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L'Oréal (UK) Ltd
A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks.
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Pets Corner UK Ltd t/a Pet Food Expert
A homepage for a website providing information about pet food falsely implied they were acting for purposes outside their trade by misleadingly presenting the website as independent.
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Shop TJC Ltd t/a Ideal World
Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.
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Sinointeractive Digital Marketing Co Ltd t/a trustedbuyerguide.org
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
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Xinyu International Trading Ltd t/a consumertestreports.org
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
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GDK International Ltd t/a German Doner Kebab
An Instagram ad for German Doner Kebab, posted by influencer John Fisher, didn’t break the rules by featuring an identifiable less healthy product.
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Iceland Foods Ltd t/a Iceland and The Food Warehouse
A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.
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Lidl Northern Ireland Ltd
An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product.
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On The Beach Ltd
A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.
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222 Collective Group Ltd t/a 222collectiveuk
A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).
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Kaocommerce Ltd t/a Lunera
Two paid-for Meta ads for a food supplement brand made claims that their supplements could prevent, treat or cure symptoms of the menopause and inflammation. The ad also made unauthorised health claims.
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Minerva Wellness Ltd
A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (69)