Rulings (51)
  • Real Health Supplements Ltd

    • Upheld
    • Website (own site)
    • 24 December 2025

    A website page for a supplement company made claims that their food supplements could prevent, treat or cure human diseases and conditions.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.

  • MedExpress Enterprises Ltd t/a Bark

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...

  • WLO Ltd t/a SkinnyJab

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • EllaOla Brands Inc t/a EllaOlla

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement retailer made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised health claims, falsely implied they...

  • Get Dopa Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand make claims that a food supplement could prevent, treat or cure ADHD and other neurodivergent conditions. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...

  • Healthbio Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand made claims that a food supplement could prevent, treat or cure ADHD and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised specific health claims.

  • Impact Herbs t/a Impact Subs

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and symptoms of prostate problems. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Lifelab Testing Ltd

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad and a website ad for an at home medical testing company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for wh...

  • Muxue Trade Limited t/a Alphacut

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Nutreance LLC t/a Top 5 Supplements

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    Two paid-for Google ads for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ads also failed to make t...

  • Nutrisslim d o o t/a Nature’s Finest by Nutrisslim UK

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    Two paid-for Meta ads and a website for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and the symptoms of prostate problems. The ads also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory ...

  • Onecare Wellness Pte Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand made claims that a food supplement could help reduce traits of autism, anxiety and learning difficulties. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...

  • TAYHLI ltd t/a C.A.T.

    • Upheld
    • Search (paid)
    • 10 December 2025

    A paid-for Google ad for a nutrition clinic made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Person(s) Unknown t/a YourDailyPatch

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.

  • Simmer Ltd

    • Upheld
    • Social media (paid ad)
    • 17 September 2025

    A paid-for TikTok ad for a meal prep service misleadingly implied that their menu was curated by chefs who had been awarded a Michelin star.

  • Dr Vegan Ltd

    • Upheld
    • Social media (own site)
    • 10 September 2025

    An Instagram post for Dr Vegan Ltd claimed that a food supplement could prevent, treat or cure symptoms of the menopause and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare Regulatory Agency.

  • BetterVits LLC

    • Upheld
    • Social media (own site)
    • 03 September 2025

    An Instagram post by the influencer Doctor Shireen made unauthorised health claims in relation to food supplements, exaggerated authorised health claims and made health claims that referred to the recommendation of an individual health professional, which is against the rules in ads for food supplements.

  • Domino's Pizza UK & Ireland Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.

  • Arrae Inc

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.