Rulings (64)
  • 222 Collective Group Ltd t/a 222collectiveuk

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).

  • Kaocommerce Ltd t/a Lunera

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Meta ads for a food supplement brand made claims that their supplements could prevent, treat or cure symptoms of the menopause and inflammation. The ad also made unauthorised health claims.

  • Minerva Wellness Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Nova Relief t/a Nova Menopause Vitality

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Facebook ads for a food supplement company misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Polybiotics Ltd t/a Polybiotics

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook and Instagram ad and a website for a food supplement brand misleading implied their food supplements could prevent, cure or treat Polycystic Ovarian Syndrome (PCOS). The ad also made unauthorised specific health claims and made health claims that referred to the recommendation of an individual healt...

  • Grind Coffee Roasters Ltd t/a Grind

    • Upheld
    • Website (own site)
    • 18 March 2026

    An ad on Grind’s own website for its coffee pods failed to make the basis of a price comparison clear and misrepresented their competitor product’s end-of-life arrangements.

  • Humantra UK Operations Ltd t/a Humantra

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook ad for electrolyte sachets broke rules prohibit claims that state or imply a food can prevent, treat or cure human disease. 

  • ZOE Ltd

    • Upheld
    • Social media (paid ad)
    • 11 March 2026

    [Republished ruling] A paid-for Facebook ad misleadingly claimed that a supplement didn’t contain any ultra-processed ingredients. 

  • Wild Nutrition Ltd

    • Upheld
    • Poster
    • 04 March 2026

    A poster for a supplement company misleadingly claimed their ingredients came from food or natural sources.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Website (ad feature)
    • 18 February 2026

    An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Voy

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • UK Meds Direct Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 04 February 2026

    Four paid-for Facebook ads for a supplement company misleadingly implied their products had health benefits without having suitable evidence to back these claims up.

  • Whitworths Ltd

    • Upheld
    • Social media (own site)
    • 28 January 2026

    An Instagram carousel post for WhitworthsUK misleadingly implied that a product counted toward the Government’s recommended “five a day” portions of fruit and vegetables and made unauthorised comparative nutrition claims.

  • Real Health Supplements Ltd

    • Upheld
    • 24 December 2025

    A website page for a supplement company made claims that their food supplements could prevent, treat or cure human diseases and conditions.

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.

  • MedExpress Enterprises Ltd t/a Bark

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...

  • WLO Ltd t/a SkinnyJab

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.