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Ambassador Cruise Holidays Ltd
An email advertising offers on cruises made misleading savings claims.
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Trainline.com Ltd
A Video on Demand ad and a radio ad for Trainline made misleading and unsubstantiated claims that they offered the cheapest ticket prices.
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Lloyds Bank plc
A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...
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We Buy Any Car Ltd t/a webuyanycar.com
A TV and YouTube ad made misleading comparative claims with identifiable competitors.
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We Love Holidays Ltd t/a LoveHolidays
Two holiday listings on the loveholidays website made misleading price claims.
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Monzo Bank Ltd
A TV ad for Monzo and ITV Sport was obviously recognisable as an ad.
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Mars Wrigley Confectionery UK Ltd
A TV and Video on Demand ad condoned unsafe driving.
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Neilson Financial Services Ltd t/a British Seniors
A TV ad didn't show an infant in an unsafe sleep position.
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Turner Lewis Ltd
A TikTok post and a website misled people about the nature of their business, omitted material information, took advantage of people's inexperience and credulity and failed to be upfront about significant qualifications.
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Rosenthal Capital Ltd t/a ULEZProsperity
A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.
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ABD Supplies Ltd
Two emails and two product listings misleadingly and irresponsibly suggested that HID and LED conversion kits could be used by most vehicles on public roads.
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FX Compared Ltd t/a FXcompared
A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad.
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Holiday Gems Ltd
A booking webpage for a holiday made misleading price claims.
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Pressplay Ltd
A press ad for anti-glare driving glasses misleadingly implied they could prevent glare while driving and could make driving safer.
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Rosenthal Capital Ltd t/a ULEZPROSPERITY
Two radio ads which implied that buying and letting cars had investment potential were broadcast on a non-specialist station.
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Haven Leisure Ltd
A paid-for Facebook ad and website made misleading price claims.
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Maki Online Services Ltd
An email misrepresented the consequences of not renewing an expired document and didn't make clear that an eVisa could be obtained for free via the Government’s website.
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Intelligent Lending Ltd t/a Ocean Finance
A paid-for Meta ad and display ad irresponsibly encouraged consumers to spend regularly on non-essential purchases using a credit card.
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Secret Escapes Ltd
A website made misleading price comparisons and failed to make the basis of price comparisons clear.
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Connect UK Sales Ltd
A paid-for Facebook ad and website landing page didn’t make clear that the value of investments was variable and failed to provide evidence to substantiate investment claims and price comparisons.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (44)