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Magic Tavern Inc
Three paid-for Meta ads for a mobile app game were socially irresponsible and likely to cause serious or widespread offence, including by normalising, condoning and making light of domestic violence, abusive relationships, and bullying, by objectifying women and by presenting gender stereotypes in a way that would like...
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RTSB Ltd
A YouTube ad for Match Bingo, which featured the Tottenham Hotspur football team, was not inappropriately targeted to under-18s.
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WHG (International) Ltd t/a William Hill Online
An in-app ad promoting an offer for a game in the William Hill app misleadingly contradicted the terms and conditions that applied to the offer.
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Betway Ltd
A pre-roll ad on YouTube for Betway featured the Chelsea FC logo in a manner which was likely to be of strong appeal to under-18s.
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Bonne Terre Ltd t/a Sky Bet
[Republished ruling] A promoted tweet for Sky Bet featured Gary Neville, a person who was likely to be of strong appeal to under-18s.
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Eaton Gate Gaming Ltd t/a Kwiff
A post on Kwiff’s X account featured Sir Lewis Hamilton, a person who was likely to be of strong appeal to under-18s.
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Currys Group Ltd t/a Currys
A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.
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William Hill Organization Ltd t/a William Hill
A promotional voucher for William Hill encouraged irresponsible use.
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Dribble Media Ltd t/a Midnite
A post on Midnite’s X page featuring an AI generated video depicting footballer Trent Alexander-Arnold had strong appeal to under-18s.
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KamaGames Ltd t/a Blackjackist
A paid-for X ad for the Blackjack 21: Blackjackist game misleadingly stated that the game didn’t contain in-game purchases, including random-item purchases.
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SP Graham Retail Ltd
A voucher for Sean Graham bookmakers didn’t include all the significant conditions of the promotion and also failed to administer the promotion fairly.
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Team RH Fitness Ltd
A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months.
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Inkitt GmbH t/a Inkitt
An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.
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Hollywoodbets International UK Ltd t/a Hollywoodbets
A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.
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Mecca Bingo Ltd
A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.
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Play’n GO Malta Ltd
Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.
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Buzz Group Ltd
A post on Buzz Bingo Grimsby’s Facebook page featuring a cartoon action figure wasn’t likely to be of strong appeal to under-18s.
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LEBOM Ltd
A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.
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LC International Ltd t/a Ladbrokes
A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.
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LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet
Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (31)