-
Betway Ltd
A pre-roll ad on YouTube for Betway featured the Chelsea FC logo in a manner which was likely to be of strong appeal to under-18s.
-
Bonne Terre Ltd t/a Sky Bet
[Republished ruling] A promoted tweet for Sky Bet featured Gary Neville, a person who was likely to be of strong appeal to under-18s.
-
Eaton Gate Gaming Ltd t/a Kwiff
A post on Kwiff’s X account featured Sir Lewis Hamilton, a person who was likely to be of strong appeal to under-18s.
-
Currys Group Ltd t/a Currys
A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.
-
William Hill Organization Ltd t/a William Hill
A promotional voucher for William Hill encouraged irresponsible use.
-
Dribble Media Ltd t/a Midnite
A post on Midnite’s X page featuring an AI generated video depicting footballer Trent Alexander-Arnold had strong appeal to under-18s.
-
KamaGames Ltd t/a Blackjackist
A paid-for X ad for the Blackjack 21: Blackjackist game misleadingly stated that the game didn’t contain in-game purchases, including random-item purchases.
-
SP Graham Retail Ltd
A voucher for Sean Graham bookmakers didn’t include all the significant conditions of the promotion and also failed to administer the promotion fairly.
-
Team RH Fitness Ltd
A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months.
-
Inkitt GmbH t/a Inkitt
An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.
-
Hollywoodbets International UK Ltd t/a Hollywoodbets
A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.
-
Mecca Bingo Ltd
A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.
-
Play’n GO Malta Ltd
Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.
-
Buzz Group Ltd
A post on Buzz Bingo Grimsby’s Facebook page featuring a cartoon action figure wasn’t likely to be of strong appeal to under-18s.
-
LEBOM Ltd
A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.
-
LC International Ltd t/a Ladbrokes
A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.
-
LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet
Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.
-
GreenPixel Ltd t/a Hotel Merge Empire
An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.
-
Whaleco UK Ltd t/a Temu
An in-game ad was likely to cause serious or widespread offence.
-
Groupon International Ltd
A website made misleading pricing and savings claims.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (32)