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Play&Date Entertainment Zone
An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.
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GM Unicorn Corporation Ltd
An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.
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Whaleco UK Ltd t/a Temu
Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.
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Rosecrab Ltd
An in-game ad for a mobile game app Love Paradise – Merge Makeover was irresponsible, offensive and harmful.
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Action First Holding Ltd t/a ToChat
Two in-game ads for a chat and dating service, seen on two apps, were inappropriately targeted.
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Mitu Inc Ltd
A paid-for ad for an adult video chat app portrayed someone who seemed to be under 18 years of age in a sexual way.
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Eliza Rose Watson t/a elizarosewatson
A poster which featured an image of model and influencer Eliza Rose Watson alongside the OnlyFans logo was unlikely to cause serious or widespread offence and had not been placed irresponsibly.
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Gorilla Glue Europe Ltd
A TV ad for Gorilla Glue did not perpetuate harmful gender stereotypes.
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Guru Smart Holding Ltd
An in-app ad was overly sexual and irresponsibly objectified women, which was likely to cause serious and widespread offence.
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Team RH Fitness Ltd
A post on fitness company’s Facebook page objectified women, which was likely to cause serious and widespread offence.
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Redbubble Ltd
A paid-for-display ad online was likely to cause serious or widespread offence through its use of language and trivialising of domestic violence, and was irresponsibly targeted.
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Egemed Hastaneleri
A paid-for Facebook ad promoting cosmetic surgery in Turkey irresponsibly trivialised the decision to have cosmetic surgery, omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation, and advertised prescription-only medicines to the general public.
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Dreame Media
An in-app ad for a reading app was likely to cause serious or widespread offence or harm as it irresponsibly made references to physical assault and sexual acts.
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Ann Summers Ltd
A TV ad for lingerie was not likely to cause offence and was scheduled appropriately to limit the number of children likely to view it.
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Lovehoney Group Ltd t/a Lovehoney
A digital billboard ad for an adult toy was inappropriate for outdoor display where it could be seen by children.
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Jiliang Gao t/a Match Tile Scenery - Matchscapes
An in-game ad for a mobile app game was socially responsible and caused serious or widespread offence by featuring a harmful gender stereotype and sexualising and objectifying women.
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Brightika Inc
An ad for a mobile app game was socially irresponsible and was likely to cause serious and widespread offence, as it included a gender stereotype in a way that was likely to cause harm.
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F&P GmbH
A digital billboard ad for an online sex community was likely to cause serious or widespread offence and was irresponsibly targeted as it was overtly sexual and displayed in a medium where children could see it.
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Universal Music Operations Ltd
A poster promoting Demi Lovato’s new album featuring a swear word was targeted irresponsibly and was also likely to result in serious offence to Christians as it linked sexuality to the crucifix and the crucifixion.
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Wild Cosmetics Ltd
A pre-roll ad on YouTube for a natural deodorant and that featured a reference to masturbation was inappropriately targeted on a channel largely aimed at and featuring content that was likely to appeal to children.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (21)