Rulings (21)
  • Play&Date Entertainment Zone

    • Upheld
    • App (paid ad)
    • 29 November 2023

    An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.

  • GM Unicorn Corporation Ltd

    • Upheld
    • App (paid ad)
    • 15 November 2023

    An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • Internet (display), App (paid ad)
    • 01 November 2023

    Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.

  • Rosecrab Ltd

    • Upheld
    • In-game (apps)
    • 11 October 2023

    An in-game ad for a mobile game app Love Paradise – Merge Makeover was irresponsible, offensive and harmful.

  • Action First Holding Ltd t/a ToChat

    • Upheld
    • App (paid ad)
    • 04 October 2023

    Two in-game ads for a chat and dating service, seen on two apps, were inappropriately targeted.

  • Mitu Inc Ltd

    • Upheld
    • Internet (website content)
    • 30 August 2023

    A paid-for ad for an adult video chat app portrayed someone who seemed to be under 18 years of age in a sexual way.

  • Eliza Rose Watson t/a elizarosewatson

    • Not upheld
    • Poster
    • 23 August 2023

    A poster which featured an image of model and influencer Eliza Rose Watson alongside the OnlyFans logo was unlikely to cause serious or widespread offence and had not been placed irresponsibly.

  • Gorilla Glue Europe Ltd

    • Not upheld
    • Television
    • 12 July 2023

    A TV ad for Gorilla Glue did not perpetuate harmful gender stereotypes.

  • Guru Smart Holding Ltd

    • Upheld
    • App (paid ad)
    • 05 July 2023

    An in-app ad was overly sexual and irresponsibly objectified women, which was likely to cause serious and widespread offence.

  • Team RH Fitness Ltd

    • Upheld
    • Social media (own site)
    • 28 June 2023

    A post on fitness company’s Facebook page objectified women, which was likely to cause serious and widespread offence.

  • Redbubble Ltd

    • Upheld
    • Internet (display)
    • 17 May 2023

    A paid-for-display ad online was likely to cause serious or widespread offence through its use of language and trivialising of domestic violence, and was irresponsibly targeted.

  • Egemed Hastaneleri

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid-for Facebook ad promoting cosmetic surgery in Turkey irresponsibly trivialised the decision to have cosmetic surgery, omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation, and advertised prescription-only medicines to the general public.

  • Dreame Media

    • Upheld
    • Game (mobile/app)
    • 03 May 2023

    An in-app ad for a reading app was likely to cause serious or widespread offence or harm as it irresponsibly made references to physical assault and sexual acts.

  • Ann Summers Ltd

    • Not upheld
    • Television
    • 12 April 2023

    A TV ad for lingerie was not likely to cause offence and was scheduled appropriately to limit the number of children likely to view it. 

  • Lovehoney Group Ltd t/a Lovehoney

    • Upheld in part
    • Digital outdoor
    • 05 April 2023

    A digital billboard ad for an adult toy was inappropriate for outdoor display where it could be seen by children.

  • Jiliang Gao t/a Match Tile Scenery - Matchscapes

    • Upheld
    • App (paid ad)
    • 22 February 2023

    An in-game ad for a mobile app game was socially responsible and caused serious or widespread offence by featuring a harmful gender stereotype and sexualising and objectifying women.

  • Brightika Inc

    • Upheld
    • App (paid ad)
    • 01 February 2023

    An ad for a mobile app game was socially irresponsible and was likely to cause serious and widespread offence, as it included a gender stereotype in a way that was likely to cause harm.

  • F&P GmbH

    • Upheld
    • Poster (digital static image)
    • 25 January 2023

    A digital billboard ad for an online sex community was likely to cause serious or widespread offence and was irresponsibly targeted as it was overtly sexual and displayed in a medium where children could see it.

  • Universal Music Operations Ltd

    • Upheld
    • Poster
    • 11 January 2023

    A poster promoting Demi Lovato’s new album featuring a swear word was targeted irresponsibly and was also likely to result in serious offence to Christians as it linked sexuality to the crucifix and the crucifixion.

  • Wild Cosmetics Ltd

    • Upheld
    • Internet (video)
    • 11 January 2023

    A pre-roll ad on YouTube for a natural deodorant and that featured a reference to masturbation was inappropriately targeted on a channel largely aimed at and featuring content that was likely to appeal to children.