Rulings (22)
  • Animcha Ltd t/a tyan.ai

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.

  • Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. 

  • Persons unknown t/a KH31 DD22

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI image-to-video generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.

  • Rusto AI-AI Photo Toolbox t/a Rusto AI

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI image generator tool was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. 

  • Sinosea Technology PTE Ltd t/a PictoPop

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI image-to-video generation app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.

  • EverAI Ltd t/a AI Realities

    • Upheld
    • Social media (paid ad)
    • 12 August 2026

    A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.

  • Paramount Pictures UK

    • Not Upheld
    • Social media (paid ad)
    • 01 July 2026

    A pre-roll YouTube ad wasn’t likely to cause serious or widespread offence.

  • Singapore New Reading Technology Pte Ltd t/a GoodNovel

    • Upheld
    • App (paid ad)
    • 01 July 2026

    An in-game ad for an online reading platform was socially irresponsible, condoned violence, included harmful gender stereotypes and was likely to cause harm or serious and widespread offence.

  • Wrappiness UK

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Facebook ad for an online décor and gift retailer was likely to cause serious and widespread offence including by using explicit language and sexual references.   

  • Optimize Business Ltd t/a SoulTalk

    • Social media (paid ad)
    • 17 June 2026

    A paid-for TikTok ad for an AI-friends chat app was socially irresponsible and caused serious and widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.

  • linyixiansanrenwangluokejiyouxiangongsi t/a IDJRDDF

    • Upheld
    • Website (commercial classified)
    • 27 May 2026

    A product listing on Amazon featured a gender stereotype that was likely to cause harm or serious offence. 

  • VAM Apps Co t/a The Coach

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

     A paid-for YouTube ad for a men’s health app was likely to cause serious and widespread offence. 

  • Saeta Tech Ltd t/a PixVideo – AI Video Maker

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for YouTube ad for an AI video maker which condoned digitally altering and exposing women’s bodies without their consent, was irresponsible, included a harmful gender stereotype and was likely to cause serious offence.

  • Activision Blizzard UK Ltd t/a Call of Duty

    • Upheld in part
    • Social media (paid ad), Video on demand
    • 18 February 2026

    A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.

  • FlyDogGame t/a Love and Peace

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A paid-for ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by trivialising and condoning violence, including domestic violence.

  • Pocket FM Private Ltd

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A paid-for in-app ad for an audiobook app was socially irresponsible and likely to cause serious or widespread offence, including by referencing sexual assault and sexual violence.

  • Skywork AI Pte t/a Dramawave

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A video ad for a streaming platform was socially irresponsible and likely to cause serious or widespread offence, including by featuring content that was sexually explicit and suggested sexual violence.

  • Haikou Chengfa Technology Co Ltd t/a Aurai Ai

    • Upheld
    • Social media (paid ad)
    • 11 February 2026

    A paid-for YouTube ad for an AI role play app was socially irresponsible and likely to cause serious and widespread offence, including by featuring expletives and content that condoned sexually violent behaviour.

  • persons unknown t/a Animals Solitaire: Protect

    • Upheld
    • In-game (apps)
    • 04 February 2026

    An in-game ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.

  • Dreame International Hong Kong Ltd t/a Stary PTE Ltd

    • Upheld
    • App (own claim)
    • 28 January 2026

    Two in-app ads for a romantic fiction app were socially irresponsible and likely to cause serious and widespread offence including by trivialising or condoning violence against women and girls and featuring sexually explicit content. The ads also were irresponsibly targeted.