Rulings (10)
  • Person(s) unknown t/a KaiAviation

    • Upheld
    • Magazine (paid ad)
    • 23 June 2021

    A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 09 June 2021

    A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.

  • Nike (UK) Ltd

    • Not upheld
    • Television, VOD
    • 02 June 2021

    A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.

  • The Positive Birth Company Ltd

    • Upheld
    • Internet (website content)
    • 02 June 2021

    A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.

  • GOAT Company Ltd t/a Goat Games

    • Upheld
    • Internet (video)
    • 19 May 2021

    A pre-roll ad on YouTube for an online game was banned for being likely to cause serious or widespread offence or harm by objectifying women.

  • SWAG MASHA LLC

    • Upheld
    • In-game (apps)
    • 19 May 2021

    An in-game ad for a dating simulation game, which appeared in an online property trading game, was banned for objectifying women and for presenting gender stereotypes in a way that was likely to cause harm. 

  • Babyboo Fashion Pty Ltd t/a Babyboo Fashion

    • Upheld
    • Social media (paid ad)
    • 14 April 2021

    A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.

  • Rightmove Group Ltd t/a Rightmove

    • Not upheld
    • Television
    • 18 November 2020

    A TV ad did not depict gender stereotypes in a way that was likely to cause harm.

  • Missguided Ltd

    • Not upheld
    • Poster
    • 21 October 2020

    Two posters sold by Missguidied were not found to be offensive or irresponsible.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • App (paid ad), Game (mobile/app)
    • 29 July 2020

    Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.