Rulings (8)
  • Missguided Ltd

    • Upheld in part
    • Poster
    • 04 March 2020

    A poster by a fashion brand objectified women and was likely to cause offence while another was unlikely to break the rules on the same grounds.

  • Hey Habito Ltd

    • Not upheld
    • Magazine
    • 29 January 2020

    A print ad for a mortgage broker did not break the rules around harm and offence.

  • Meridian BP

    • Upheld
    • Poster
    • 30 October 2019

    A poster ad for a building materials supplier was banned for objectifying women.

  • Missguided Ltd

    • Upheld
    • Video on demand
    • 16 October 2019

    A VOD ad was banned for objectifying women and being likely to cause offence.

  • Heineken Enterprise Ltd

    • Not Upheld
    • Radio
    • 18 September 2019

    A radio ad for Fosters did not present gender stereotypes in a way that was likely to cause harm. 

  • Mondelez UK Ltd

    • Upheld
    • Television, Video on demand
    • 14 August 2019

    A TV ad and video on demand (VOD) ad for the soft cheese, Philadelphia: a. The TV ad, seen on 14 June 2019, featured a woman passing a baby to a man who then held the baby in his arms. Another man appeared carrying a baby in a car seat. The first man said “New dad, too?” and the second man nodded. The sc...

  • NestlĂ© UK Ltd

    • Not Upheld
    • Television
    • 14 August 2019

    A TV ad for Buxton bottled water, seen on 15 June 2019, featured a female ballet dancer, a male drummer and a male rower. The dancer was shown as a child and then as an adult practicing in a studio. The drummer was seen playing in a school gym and then on stage. The rower was shown training on a stationary bike and row...

  • Volkswagen Group UK Ltd

    • Upheld
    • 14 August 2019

    A TV ad for the Volkswagen eGolf, seen on 14 June 2019, opened with a shot of a woman and a man in a tent. The woman was asleep and the man switched off the light and closed the tent, which was shown to be fixed to a sheer cliff face. The following scene depicted two male astronauts floating in a space ship. Text state...

Informally resolved (2)
  • Person(s) unknown

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gender, sex and relationships

  • Hyperconnect Inc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Gender, sex and relationships