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Recro Ltd t/a Casumo
A paid-for online display ad for a gambling website encouraged socially irresponsible behaviour that could lead to financial harm.
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Optival Ltd t/a bestbookiesandbettingsites.co.uk
A paid-for search ad for a betting website was irresponsibly targeted.
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HRY Games t/a AI Scorecast
A paid-for Facebook ad for a data analytics app for football results was socially irresponsible and misleading by implying that people who used the service to make ‘informed’ gambling decisions would be very likely to turn a profit.
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Dribble Media Ltd t/a Midnite
A paid-for TikTok ad for Midnite featured someone who was or seemed to be under 25 gambling and playing a significant role in the ad.
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White Hat Gaming Ltd t/a Casimba and The Grand Ivy Casino
Two web display ads for gambling sites and a website weren’t directed at under-18s.
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Smart Gravity Ltd t/a top10onlinecasinoreviews.co.uk
A paid-for search ad for a gambling comparison website was not targeted responsibly.
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The Boots Company PLC t/a Boots
A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment.
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Dribble Media Ltd t/a Midnite
Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.
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Videoslots Ltd t/a Mr Vegas
A paid-for Facebook ad for a gambling company featured imagery that was likely to be of strong appeal to under-18s.
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Argos Limited t/a Argos
A page in the Argos 2025 Christmas gift guide featuring the video game Call of Duty: Black Ops 7 failed to make clear that the game contained loot boxes. Another ad was investigated but it didn’t break the rules.
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Dribble Media Ltd t/a Midnite
A TikTok post on Mia Mon’s account promoting an online betting platform didn’t feature someone who was likely to be of strong appeal to under-18s.
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DBZ Marketplace Online Ltd t/a Debenhams
Two video display banners for Debenhams made misleading savings claims.
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John Lewis plc
A paid-for Facebook ad and an online display ad for John Lewis made misleading savings claims.
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Shop Direct Home Shopping Ltd t/a Very
Two website pages for Very made misleading savings claims.
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Bakkavor Ltd
A promotion featured on the packaging of a cookie dough dessert misleadingly implied that particular products were included in the promotion, causing unnecessary disappointment.
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Skill on Net Ltd t/a Gecko Play
A paid-for Instagram ad for a gambling website portrayed, condoned and encouraged gambling behaviour that was socially irresponsible and could lead to financial, social or emotional harm.
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RTSB Ltd t/a Match Bingo
[Republished ruling] A YouTube ad for Match Bingo, which featured the Tottenham Hotspur Football team, wasn’t inappropriately targeted to under-18s.
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Whaleco UK Ltd t/a Temu
Two paid-for Facebook ads for Temu were misleading by contradicting the terms and conditions that applied to an advertised promotion.
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OTTY Sleep Ltd
A website page for a mattress company made misleading savings claims.
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AGN Events t/a Rock N Roll Circus
An Instagram post by Rock N Roll Circus failed to include all the significant conditions of a promotion.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (22)