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CTW Inc
Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.
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SP Graham Retail Ltd
A voucher for Sean Graham bookmakers didn’t include all the significant conditions of the promotion and also failed to administer the promotion fairly.
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Pheon Inc
An in-game ad and a paid-for social media ad for an AI Chat Bot, portrayed the character as under-18 and was likely to cause serious or widespread offence by stereotyping women as sexual objects.
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Hollywoodbets International UK Ltd t/a Hollywoodbets
A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.
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Mecca Bingo Ltd
A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.
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Play’n GO Malta Ltd
Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.
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Buzz Group Ltd
A post on Buzz Bingo Grimsby’s Facebook page featuring a cartoon action figure wasn’t likely to be of strong appeal to under-18s.
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Glamour Shots
A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.
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Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI
An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.
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LEBOM Ltd
A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.
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Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com
A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.
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HOMA Games SAS
An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.
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Honeytech Ltd t/a Honeytoon
Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.
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LC International Ltd t/a Ladbrokes
A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.
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LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet
Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.
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Cloud Whale Interactive Technology
An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted
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Whaleco UK Ltd t/a Temu
An in-game ad was likely to cause serious or widespread offence.
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Fitzdares Ltd
A post on ex-England cricketer, Stuart Broad’s X page promoting a bookmaker did not break our gambling rules as he was not likely to be of strong appeal to under-18s.
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Stars Interactive Ltd t/a PokerStars
An Instagram ad portrayed gambling behaviour that was socially irresponsible by trivialising gambling, encouraging repetitive participation and describing gambling as an investment.
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PPB Entertainment Ltd
A radio ad for Betfair wasn’t inappropriately scheduled.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (26)