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Royal Society for the Prevention of Cruelty to Animals t/a RSPCA
A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.
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Cambridge Corporate Consultants Ltd t/a The Claims Guide
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
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Montdog Ltd t/a Wild Pack
Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.
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Petchip.Network
Two paid-for Google search ads for Petchip.Network misleadingly implied they were an approved database to comply with the legal requirements for microchipping cats and dogs.
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Tesco Stores Ltd
An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.
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Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.
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CPD Regulatory Office
A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.
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ZOE Ltd
A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (8)