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Adidas UK Ltd t/a adidas
A paid-for Google ad for adidas made misleading environmental claims.
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Big Fang Collective Ltd t/a Golf Fang
A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.
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Calvin Klein Europe BV t/a Calvin Klein
A paid-for Google ad for Calvin Klein made misleading environmental claims.
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Uniqlo (UK) Ltd t/a UNIQLO
A paid- for Google ad for UNIQLO made misleading environmental claims.
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MN2S Management Ltd t/a MN2S
A website for a talent agency misleadingly stated that Seph Lawless was represented by the agency and was available to be booked through them.
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Pure Cremation Funeral Planning Ltd t/a Pure Cremation
A TV ad for Pure Cremation misleadingly implied that their standard funeral plan included an attended funeral service and failed to make clear where a plan was limited to a non-attended cremation.
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StudySmarter GmbH
Three job listings on a student resource website misleadingly implied they were genuine job vacancies and falsely implied that the advertiser was acting for purposes outside its business.
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Guangzhoushi Yingyi Maoyi Youxiangongsi t/a LANPN
An Instagram post on Gemma Markland’s account wasn’t obviously identifiable as an ad.
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Agriculture and Horticulture Development Board t/a AHDB
Two national press ads made claims about the carbon footprints of beef and milk that weren’t supported with full life cycle evidence. Two other issues were investigated in relation to TV ads, an Instagram post, and a website page but they didn’t break the rules.
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Course Accreditation Ltd
A website and a paid-for Google search ad for an accreditation company didn’t provide suitable evidence to back up objective claims, including comparative claims. The ads also misleadingly implied their accreditation was recognised by insurers and that t...
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Medilife Clinic Enfield
A paid-for Instagram ad for a health clinic made claims that their treatments could alleviate or treat the traits of autism without suitable evidence to support these claims. The ad also discouraged essential treatment for conditions for which medical supervision should be sought.
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The Professional Development Consortium Ltd t/a CPD Standards Office
Two paid-for Meta ads for a training accreditation company made misleading comparative claims with identifiable competitors which weren’t supported by evidence and couldn’t be verified by consumers.
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Dollead Technology Ltd
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
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Easy as HGV Ltd
Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.
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Ecoflow Innovation UK
A website for a sustainable energy company misleadingly claimed that their products could be installed without using a certified installer or electrician.
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Global Health Tests Ltd t/a Check My Body Health
A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.
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HGV Learning
A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.
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HGVT Ltd
A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV training provider. The ad also falsely implied they were acting for purposes outside their business.
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L'Oréal (UK) Ltd
A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks.
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Shop TJC Ltd t/a Ideal World
Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (35)