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Cambridge Corporate Consultants Ltd t/a The Claims Guide
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
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Montdog Ltd t/a Wild Pack
Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.
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Petchip.Network
Two paid-for Google search ads for Petchip.Network misleadingly implied they were an approved database to comply with the legal requirements for microchipping cats and dogs.
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Tesco Stores Ltd t/a Tesco
An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.
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Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.
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CPD Regulatory Office
A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.
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ZOE Ltd
A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.
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Future Farm Plant-Based Food UK Ltd t/a Future Farm
The product packaging for a Future Farm Future Burger, seen on 9 February 2024, featured a promotion. Text on the front of the packaging stated, “WIN £1000 BUY ME AND SCAN TO ENTER *T&C’S APPLY”. A QR code was in the centre of the text.
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Independent British Vape Trade Association t/a IBVTA
A newspaper advertorial indirectly promoted unlicenced e-cigarettes.
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Whitbread Group plc t/a Premier Inn, Beefeater
A paid-for search ad made misleading claims about the price of hotel rooms.
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Sophie Church t/a sophie__church
Topic: Claims, endorsements and testimonials