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Sweet Bee Organics Ltd
A website for a beauty products retailer made medicinal claims about an unlicensed product.
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Assured Food Standards t/a Red Tractor
A TV ad for Assured Food Standard’s Red Tractor Scheme failed to make clear exactly which standards it was referring to, or the degree to which those standards were being met when using the claim “farmed with care” in conjunction with “all our standards are met.”
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Indigo Sun Retail Ltd t/a Indigo Sun
A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.
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L'Oréal (UK) Ltd t/a La Roche – Posay
A product listing on the La Roche Posay website didn’t provide sufficient information to allow consumers to verify comparisons with identifiable competitors. We also investigated whether the ad made unsubstantiated claims but didn’t find it to be in breach of the rules.
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Colgate-Palmolive (UK) Ltd
A TV ad for Sanex shower gel was likely to cause serious offence by featuring a racial stereotype.
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Cheeky Baby Products Ltd
A blog post misleadingly implied that reusable nappies could help earlier toilet training.
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Royal Society for the Prevention of Cruelty to Animals t/a RSPCA
A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.
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Montdog Ltd t/a Wild Pack
Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.
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Foreo AB t/a Foreo
A product listing on Amazon made unsubstantiated claims that an IPL device could reduce or remove hair permanently and that treatments was ‘pain-free’.
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Petchip.Network
Two paid-for Google search ads for Petchip.Network misleadingly implied they were an approved database to comply with the legal requirements for microchipping cats and dogs.
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The Essence Vault Ltd
A paid-for Facebook ad made misleading pricing claims.
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Jaded London Ltd
An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (12)