Rulings (49)
  • FlixBus UK Ltd

    • Upheld
    • Social media (own site)
    • 26 November 2025

    A website for FlixBus UK made misleading claims about the price of coach tickets. 

  • GGRS Energie Ltd

    • Upheld
    • Local or regional newspaper (paid ad)
    • 26 November 2025

    A regional press ad for GGRS Energie made exaggerated and unsubstantiated savings claims about solar installation and failed to include all material information.

  • Good Energy Ltd

    • Upheld
    • Social media (paid ad)
    • 26 November 2025

    A paid-for Meta ad for Good Energy made unsubstantiated savings claims about greener home installation and failed to include all material information.

  • Booking.com BV

    • Upheld
    • Search (paid)
    • 19 November 2025

    A paid-for search ad for Booking.com made misleading claims about the price of hotel rooms.

  • Butlins Skyline Ltd t/a Butlins

    • Upheld
    • Email
    • 19 November 2025

    An email promotion for Butlins wasn’t administered fairly because the closing date of the promotion was changed

  • Hilton Worldwide Ltd

    • Upheld
    • Search (paid)
    • 19 November 2025

    Two paid-for search ads for Hilton made misleading claims about the price of hotel rooms.

  • Travelodge Hotels Ltd

    • Upheld
    • Search (paid)
    • 19 November 2025

    Two paid-for search ads for Travelodge made misleading claims about the price of hotel rooms.

  • On The Beach Ltd

    • Upheld
    • Website (own site), Television
    • 05 November 2025

    A TV ad and two website pages for On the Beach misleadingly implied that all consumers with eligible bookings would receive free airport lounge access.

  • Stove Industry Alliance Ltd t/a Stove Industry Association

    • Upheld
    • Website (own site)
    • 05 November 2025

    A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear. 

  • Shell Energy UK

    • Not Upheld
    • Social media (paid ad)
    • 01 October 2025

    A paid-for LinkedIn ad for Shell Energy didn't give a misleading impression of the overall environmental impact of Shell’s business activities.

  • Currys Group Ltd t/a Currys

    • Upheld
    • Social media (paid ad)
    • 24 September 2025

    A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.

  • JLG Legal Ltd t/a Johnson Law Group

    • Upheld
    • Search (paid), Social media (paid ad), Website (own site)
    • 24 September 2025

    A Google paid-for search ad, a paid-for Facebook ad and website for Johnson Law Group, relating to group action compensation claims by diesel vehicle owners and lessees, failed to make clear that by providing their details and e-signing, people were signing a legally binding contract to join a group action claim, omitt...

  • Barrhead Travel Service Ltd t/a Barrhead Travel

    • Upheld
    • Search (paid)
    • 03 September 2025

    A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.

  • Sunshine Cruise Holidays Ltd t/a cruise 1st

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.

  • TravelCircle Ltd t/a Cruise Circle

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.

  • www.Cruise.co.uk Ltd t/a SeaScanner

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising a cruise operator made misleading environmental and comparative claims, including by omitting material information about the environmental impact of the advertised cruise ship.

  • Ambassador Cruise Holidays Ltd

    • Upheld
    • Email
    • 27 August 2025

    An email advertising offers on cruises made misleading savings claims.

  • Contact Solar Ltd

    • Upheld
    • Search (paid)
    • 27 August 2025

    A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price claim.

  • Trainline.com Ltd

    • Upheld
    • Video on demand, Radio
    • 27 August 2025

    A Video on Demand ad and a radio ad for Trainline made misleading and unsubstantiated claims that they offered the cheapest ticket prices.

  • uSwitch Ltd

    • Not upheld
    • Email
    • 13 August 2025

    A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.