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WashWater UK Ltd
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
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Virgin Media Ltd
A TV ad for Virgin Media didn’t provide sufficient information to enable people to verify comparisons with identifiable competitors. Another issue was investigated but it didn’t break the rules.
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Abellio ScotRail Ltd t/a ScotRail
A website for ScotRail misleadingly claimed that they offered the cheapest ticket prices.
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GA Trains Limited t/a Greater Anglia
A website page for Greater Anglia misleadingly claimed that they offered the cheapest ticket prices.
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Howserv Ltd t/a Staysure Travel
A TV ad for a travel insurance company misleadingly claimed that there was no age limit to their service.
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My Train Ticket Limited t/a mytrainticket.co.uk
A website page for MyTrainTicket misleadingly claimed that they offered the cheapest ticket prices.
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FlixBus UK Ltd
A website for FlixBus UK made misleading claims about the price of coach tickets.
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GGRS Energie Ltd
A regional press ad for GGRS Energie made exaggerated and unsubstantiated savings claims about solar installation and failed to include all material information.
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Good Energy Ltd
A paid-for Meta ad for Good Energy made unsubstantiated savings claims about greener home installation and failed to include all material information.
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Booking.com BV
A paid-for search ad for Booking.com made misleading claims about the price of hotel rooms.
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Butlins Skyline Ltd t/a Butlins
An email promotion for Butlins wasn’t administered fairly because the closing date of the promotion was changed
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Hilton Worldwide Ltd
Two paid-for search ads for Hilton made misleading claims about the price of hotel rooms.
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Travelodge Hotels Ltd
Two paid-for search ads for Travelodge made misleading claims about the price of hotel rooms.
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On The Beach Ltd
A TV ad and two website pages for On the Beach misleadingly implied that all consumers with eligible bookings would receive free airport lounge access.
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Stove Industry Alliance Ltd t/a Stove Industry Association
A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
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Shell Energy UK
A paid-for LinkedIn ad for Shell Energy didn't give a misleading impression of the overall environmental impact of Shell’s business activities.
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Currys Group Ltd t/a Currys
A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.
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JLG Legal Ltd t/a Johnson Law Group
A Google paid-for search ad, a paid-for Facebook ad and website for Johnson Law Group, relating to group action compensation claims by diesel vehicle owners and lessees, failed to make clear that by providing their details and e-signing, people were signing a legally binding contract to join a group action claim, omitt...
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Barrhead Travel Service Ltd t/a Barrhead Travel
A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.
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Sunshine Cruise Holidays Ltd t/a cruise 1st
A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (48)