Rulings (99)
  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...

  • Zestify Media Ltd

    • Upheld
    • Television
    • 10 April 2019

    A TV ad for Zestify Media, seen on 5 January 2019, showed an epilator with a crossed out 'was' price of £39.99 and a 'now' price of £19.99. Alongside that was a pink circle that featured the claim "SAVE 50%".

  • Love Windows Ltd

    • Upheld
    • Internet (on own site), Television
    • 13 March 2019

    A TV ad and a website for Love Windows, seen in late July and August 2018: a. The TV ad featured an actress in a house, motioning at the windows. She said, “I know what you're thinking - oh my, triple glazed windows like these three from Love Windows at only £299 each - but there's no catch. Get ...

  • Eaton Gate Gaming Ltd t/a Kwiff

    • Upheld
    • Television
    • 02 May 2018

    A TV ad for Kwiff, a betting app, seen in December 2017, stated, “Kwiff, the betting app where every time you place a bet, your odds might get Kwiffed. But how does kwiff work? You’re placing a bet with normal odds, and suddenly your odds might get supercharged … Like Adam from Clitheroe. He placed a...

  • Barclays Bank plc

    • Upheld
    • Television
    • 04 April 2018

    A television ad for Barclays Bank, seen in December 2017, featured a toy robot giving general website security advice. The robot character pointed to a website URL featuring a green padlock and stated, “…It’s a scam. If you order me you’ll get nothing. Right, before you pay, look for a padlock ...

  • Brand Developers Aust Pty Ltd

    • Upheld
    • Television
    • 04 April 2018

    A TV ad, seen on 19 September, for exercise machine Powerfit featured a woman running and a voice-over which stated, “PowerFit. This is Olivia. An active runner doing her usual 30-minute jog out in the park. Let’s check out the results”. An on-screen timer showed 30 minutes had passed and the woman, O...

  • A Share & Sons Ltd t/a ScS

    • Upheld
    • Television
    • 28 March 2018

    A TV ad for SCS, seen in December 2017 and January 2018, featured a number of different sofas with accompanying savings claims. A voice-over stated, "Final chance for early bird savings in our biggest ever double discount sale at SCS. With huge double discounts for early birds. This sofa's only £299. Ear...

  • Sony Interactive Entertainment Europe Ltd

    • Upheld
    • Television
    • 21 March 2018

    A TV ad for Gran Turismo Sport, a driving game, seen on 23 October 2017 showed in-game play. Small text shown at the bottom of the screen read “Dynamic 4K gaming vs graphic rendering or upscaling. 4K HDR support varies by game. 4K TV required”.

  • Lidl UK GmbH t/a Lidl

    • Upheld
    • Television
    • 14 March 2018

    Two TV ads for Lidl: a. The first TV ad, seen in February 2017, featured an image of a packet of Cathedral City Mature Cheddar cheese with the price labelled £3.50. The image then switched to a packet of Valley Spire mature cheddar cheese, a loaf of bread, a six pack of small yoghurts, a packet of carrots and ...

  • William Hill Organization Ltd

    • Upheld
    • Television
    • 28 February 2018

    A TV ad for William Hill, seen on 15 September 2017, featured a voice-over that stated, “Get a 15% free bet bonus on your winnings with ‘2 Clear’ from William Hill, 30% of flat races last season were won by two lengths or more. Bet on any live ITV flat race and if your horse wins by 2 lengths or more ...

  • Geox SpA

    • Upheld
    • Television
    • 24 January 2018

    A TV ad for Geox SpA, a shoe retailer, seen on the Disney Junior Plus channel on 11 August 2017, featured a voice-over stating, “With the purchase of a pair of Geox, you’ll get Geox XLight”. Children were shown holding four miniature Geox shoes on keyrings which contained lights (XLights), followed by two of the device...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you ca...

  • Dyson Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The woman...

  • Booking.com BV

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Booking.com, seen on 1 July 2017, promoted the different features of their website. A voice-over stated, “At Booking.com you’ll find a wide range of accommodation. From sun drenched holidays to weekend getaways for every possible budget and if you have to cancel, cancel. Most of the time it’s free and you c...

  • Ramsdens Financial Ltd

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Ramsdens, a company which offered currency exchange services, seen on 21 June 2017. The voice-over stated, “At Ramsdens … you can change your pounds into Euros … Ramsdens guarantee to give you a great rate for all your travel money … Online or instore. But always at our hot curren...

  • HJ Heinz Foods UK Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Heinz Beanz, seen in May 2017, depicted a man arriving home to his family – a woman and young girl. The man was asked whether he was hungry and he responded, “I am darling, but diet is key” before taking a drink from the fridge and continuing "I’m on a new regime, Dean calls the ‘three P’s’. … This is ...

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Paddy Power, seen in August 2017, featured a jaded casino security guard singing to the tune of “Papa Loves Mambo” while watching through monitors the casino customers gambling. He then turned away from the monitors and was shown gambling on Paddy Power on his mobile phone as the song continued. The song st...

  • British Telecommunications plc

    • Upheld
    • Television
    • 22 November 2017

    A TV ad for BT, seen on 11 May 2017, advertised broadband packages. The voice-over stated, "The welcome discount on BT Unlimited Broadband has just got bigger. We'll now give you a discount of over 30%". Large text across the screen stated "BIGGER DISCOUNT" followed by "NOW OVER 30% DISCOUNT&qu...

  • Cumbre International Ltd t/a Goodnightsnoring.com

    • Upheld
    • Television
    • 22 November 2017

    A TV ad for acupressure sleep aid company Goodnightsnoring.com was seen on 24 April 2017. The ad opened with a female presenter describing the “Good Night Ring” sleep aid. She said, “Hi there, I’d like to tell you about the recent Good Night Ring user trial which involved 136 couples. Let me give you some more amazing ...

  • Sky UK Ltd

    • Upheld
    • Television
    • 25 October 2017

    A TV ad for Sky Mobile, seen on 15 and 24 April 2017, showed the actor Tom Hardy walking along a path and a beach in wintry weather, wearing old and worn shoes. The voice-over stated, "Things can look tired a year on from when you bought them. Like your phone. Once it was the hot, new model. Not anymore. That's wh...

Informally resolved (185)
  • EE Ltd t/a EE

    • 07 February 2018
    • Number of complaints: 3

    Media: Television
    Topic: Computers, phones and telecoms, Clothing, shoes and jewellery, Sports, leisure and hobbies

  • Rocks and Co Productions Ltd

    • 07 February 2018
    • Number of complaints: 2

    Media: Television
    Topic: Clothing, shoes and jewellery

  • Ideal Shopping Direct Ltd t/a Create and Craft

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Television
    Topic: Sports, leisure and hobbies

  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • Hattons of London Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Sports, leisure and hobbies

  • TSB Bank plc

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Financial products and services

  • A Share & Sons Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • British Telecommunications plc

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Television
    Topic: Computers, phones and telecoms

  • Hotels.com LP

    • 03 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Holidays, travel and motoring

  • EE Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • Euro-Pro Europe Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • Financial Conduct Authority

    • 20 December 2017
    • Number of complaints: 44

    Media: Television
    Topic: Legal and regulation, Financial products and services

  • Ideal Shopping Direct Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms, Sports, leisure and hobbies

  • John Mills Ltd t/a JML

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • JustFab (UK) Ltd t/a Fabletics.co.uk

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Clothing, shoes and jewellery

  • Walkers Snacks Ltd t/a Tropicana Juices

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements

  • trivago N.V.

    • 13 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Holidays, travel and motoring

  • 888 UK Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Sports, leisure and hobbies

  • Aldi Stores Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • Hotels.com LP

    • 06 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Holidays, travel and motoring