Rulings (36)
  • The Carphone Warehouse Ltd

    • Not Upheld
    • Internet (on own site), Internet (sales promotion)
    • 02 May 2018

    The website www.carphonewarehouse.com, seen in December 2017, stated "PRICE PROMISE. Found a cheaper deal at O2, EE or Vodafone? We'll match it & pay the first month's line rental ...".

  • British Telecommunications plc t/a BT

    • Upheld in part
    • Internet (on own site), Internet (social networking), Television, Internet (video), Radio
    • 04 April 2018

    Four ads for the BT Smart Hub, seen in July and August 2016: a. A TV ad featured Ryan Reynolds, who stated “Introducing the new BT Smart Hub. With the UK’s most powerful wi-fi signal, it can reach some serious distance”. On-screen text at the beginning of the ad stated “UK’s most powerf...

  • Electrosensitivity-UK

    • Upheld
    • Poster
    • 04 April 2018

    A poster for a charity Electrosensitivity-UK, seen in May 2017 at Kings Cross Station, included text which stated “Worth the risk? It’s your call. More and more research is starting to show potential health risks from mobile and cordless phones, WiFi and other electromagnetic fields”. Below the text w...

  • HTC Europe Co Ltd t/a HTC

    • Upheld in part
    • Internet (social networking)
    • 04 April 2018

    A Facebook post for HTC seen on 7 December 2017 promoted the HTC U11 mobile phone. The ad showed the diver Tom Daley using the phone to take selfie photographs while diving from a board and landing into the swimming pool below with the phone in his hand submerged in the water. On-screen text stated, “Don’t ...

  • OnePlus Technology (Shenzhen) Ltd Co., Ltd t/a OnePlus

    • Upheld
    • Internet (social networking), Internet (video), In-game (apps), Internet (OBA)
    • 04 April 2018

    A video ad for mobile phone retailer, OnePlus, appeared in various online media throughout August and September 2017. The ad started with a shot of a cabin by a lake in the woods and red on-screen text that stated ‘LAKE BLOOD’. A teenage girl was seen reading on the porch of the cabin and looked up to find ...

  • Utility Warehouse Ltd

    • Upheld
    • Internet (on own site)
    • 04 April 2018

    A website for Utility Warehouse – a phone, broadband and energy provider – www.utilitywarehouse.co.uk , seen on 17 January 2018, featured a page titled “Mobile” with text below which stated “The UK’s best value mobile. We have all the latest handsets on tariffs to suit you. And no in...

  • Shenzhen Bona Shiying Technology Co Ltd t/a Bona Technology Co., Ltd

    • Upheld
    • Internet (OM 3rd party)
    • 21 March 2018

    A product listing on Amazon for a 'DoubleYI Extension Lead 4-USB Charging Port Surge Protection 10-Socket Extension Tower Power Strip with Retractable 3m/9.8Ft Power Extension Cord Lead and Switch', seen on 24 November 2017. Text on the page stated "Price: £79.99 [crossed through] Sale: £27.99 ...

  • Lebara Limited

    • Upheld
    • Internet (on own site), Leaflet
    • 28 February 2018

    A leaflet and a website for Lebara Mobile, a telecommunications company, seen on 30 October 2017: a. The leaflet featured the text “Unlimited international calls - £10”. b. The website, https://mobile.lebara.com/gb/en, featured a page titled “Unlimited International £10”. Text ...

  • Samsung Electronics (UK) Ltd

    • Not Upheld
    • Internet (on own site)
    • 21 February 2018

    A website for Samsung UK, www.samsung.co.uk, seen in September 2017, promoted a television. Text stated, “QLED The Next Innovation In TV…QLED TV - Samsung QLED is Quantum dot based TV.”

  • Vodafone Ltd

    • Not Upheld
    • Television
    • 14 February 2018

    A TV ad, for Vodafone’s indoor coverage, seen in August 2017 featured the actor Martin Freeman in a robbery scenario set in an underground car park. A woman surreptitiously suggested calling the police, to which Martin Freeman replied “We’ll never get reception down here”. He then looked confuse...

  • iPhoneIMEI.net t/a iPhoneIMEI.net

    • Upheld
    • Internet (on own site)
    • 07 February 2018

    A web page for an iPhone unlocking service, seen on www.iphoneimei.net in September 2017, stated "Factory unlock Orange UK iPhone. Price from £19.99".

  • British Telecommunications plc

    • Upheld
    • Television
    • 22 November 2017

    A TV ad for BT, seen on 11 May 2017, advertised broadband packages. The voice-over stated, "The welcome discount on BT Unlimited Broadband has just got bigger. We'll now give you a discount of over 30%". Large text across the screen stated "BIGGER DISCOUNT" followed by "NOW OVER 30% DISCOUNT&qu...

  • Express EPOS Ltd t/a XEPOS

    • Upheld
    • Internet (on own site)
    • 22 November 2017

    An ad for XEPOS electronic point of sale (EPOS) software, seen on www.xepos.co.uk in August 2017, listed the product’s key features. Under a tab labelled “CLOUD”, text stated “Store all your data to the cloud for safe and quick storage. With XEPOS, all your data is stored on our secure cloud servers so you can access a...

  • Official iPhone Unlock Ltd

    • Upheld
    • Internet (search engine)
    • 22 November 2017

    A website for Official iPhone Unlock, www.officialiphoneunlock.co.uk, seen in August 2017, included text on a web page, titled “iCloud Unlock”, stated “Find My iPhone includes a feature called Activation Lock that is designed to prevent anyone else from using an iPhone … if it’s ever lost or stolen … However, this also...

  • Plusnet plc

    • Upheld
    • Internet (social networking), Internet (OBA)
    • 15 November 2017

    A Facebook ad and an online banner ad for the broadband provider Plusnet plc promoted their broadband product for businesses:a. The Facebook ad, seen on 28 March, featured the text "£4.50 a month for Unlimited Business Broadband. Order today!" Underneath, there was an image of a man alongside more prominent t...

  • The Carphone Warehouse Ltd

    • Upheld
    • Radio
    • 08 November 2017

    A radio ad for Carphone Warehouse, heard in July 2017, stated “Arabella splurges her £152 on a luxury pampering session for her chihuahua, Mr Fluffles. Switch with Carphone Warehouse and save, on average, £152. Visit us in store or online. Saving compared with major networks over 24 months. Promotion incentives exclude...

  • Hyperoptic Ltd

    • Upheld
    • Circular
    • 18 October 2017

    A circular, advertising broadband services, received in February 2017, stated in small print on the top-left of the front page "Sent by Hyperoptic Ltd. If undelivered, please return to [their address]". The circular was addressed to "The Resident" and terms and conditions of the offer were listed in...

  • The People's Operator (UK) LLP t/a TPO Mobile

    • Not Upheld
    • Internet (OM 3rd party)
    • 11 October 2017

    A website for The Tab, www.thetab.com, a student journalism website featured an advertorial for TPO Mobile, a mobile phone network provider, seen on 14 March 2017. The article contained information about TPO Mobile’s and its social responsibility initiatives. Text stated “… which gives 10 percent of your monthly bill t...

  • Lycamobile UK Ltd

    • Upheld
    • Internet (on own site)
    • 20 September 2017

    A website for Lycamobile UK Ltd, www.lycamobile.co.uk, seen on 15 May 2017, advertised a phone contract. Text stated "UK ULTRA PLAN - 15GB - UNLIMITED UK MINS & TEXTS". The text "£25 / 30 DAYS" appeared alongside, with "£25" crossed through. Larger text underneath stated "£12 when...

  • Samsung Electronics (UK) Ltd

    • Upheld
    • Internet (on own site)
    • 06 September 2017

    An offers page on www.samsung.com, seen on 2 March 2017, contained a cashback promotion. The page stated “Love your kitchen. Love Samsung. Up to £300 cashback”. Smaller text stated “Valid from Feb 01.2017 to Apr 04.2017”. Below the text, an icon stated “SEE DETAILS”.

Informally resolved (206)
  • Argos Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery, Computers, phones and telecoms

  • EE Ltd t/a EE

    • 07 February 2018
    • Number of complaints: 3

    Media: Television
    Topic: Computers, phones and telecoms, Clothing, shoes and jewellery, Sports, leisure and hobbies

  • Game Retail Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Game Retail Ltd t/a Game

    • 07 February 2018
    • Number of complaints: 1

    Media: Point of sale
    Topic: Promotions and competitions, Computers, phones and telecoms, Sports, leisure and hobbies

  • Gameseek Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Hutchison 3G UK Ltd t/a 3

    • 07 February 2018
    • Number of complaints: 3

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Intel Corporation (UK) Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Computers, phones and telecoms

  • CMB Multimedia Ltd t/a Enterprise Africa

    • 31 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Computers, phones and telecoms

  • EE Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Electronic Arts Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Cinema
    Topic: Computers, phones and telecoms

  • Microsoft Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (OBA)
    Topic: Computers, phones and telecoms

  • Samsung Electronics (UK) Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • Vodafone Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: National press
    Topic: Computers, phones and telecoms

  • BOnline Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Dell Corporation Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Telefonica UK Ltd t/a o2

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Argos Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Argos Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Brochure
    Topic: Computers, phones and telecoms

  • British Telecommunications plc

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Television
    Topic: Computers, phones and telecoms

  • British Telecommunications plc t/a BT

    • 03 January 2018
    • Number of complaints: 5

    Media: National press
    Topic: Computers, phones and telecoms