Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (5)

Abellio East Midlands Ltd t/a East Midlands Railway
- Upheld
- Internet (website content)
- 22 September 2021
A promotion for a competition, which featured on East Midlands Railways’ website, was banned for not awarding the prize as described in the ad.
Lyma Life Ltd
- Upheld
- VOD
- 22 September 2021
A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues.
Telefonica UK Ltd t/a O2
- Upheld
- Newspaper
- 22 September 2021
A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.
ThePowerMBA Inc
- Upheld
- Social media (paid ad)
- 22 September 2021
A paid-for Facebook post by an online course provider was banned for misleadingly implying that they offered an accredited MBA degree qualification.
Cheshire Health & Medical Professionals LLP
- Upheld
- Magazine
- 15 September 2021
We banned an ad for a medical device claiming over misleading efficacy claims around pain relief.

Informally resolved (0)

Mail order cases (0)

Database cases (0)