Rulings (10)

  • British Telecommunications plc t/a BT, BT Sport

    • Upheld
    • Internet (website content)
    • 22 December 2021

    A website ad for BT was banned for making misleading internet speed claims. 

  • British Telecommunications plc t/a BT

    • Upheld in part
    • Poster
    • 05 May 2021

    A poster for BT was banned for making misleading claims about the reliability of their full fibre broadband.

  • British Telecommunications plc

    • Upheld
    • Internet (on own site), Press general, Television
    • 18 March 2020

    A press, website and two TV ads by BT misleadingly guaranteed its Wi-Fi worked in every room in a house and suggested Wi-Fi discs do not need to be plugged in.

  • Virgin Media Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We partially upheld complaints from BT over two ads for Virgin Media.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • Hutchison 3G UK Ltd t/a Three UK, 3

    • Upheld
    • National press, Internet (social networking)
    • 25 March 2020

    A tweet and newspaper ad promoting Three’s 5G service were banned for being misleading.

  • Sky UK Ltd

    • Upheld in part
    • Internet (website content)
    • 26 July 2023

    The website for Sky Business broadband made savings claims that were not available to all consumers and misleading price comparisons. 

  • Sky UK Ltd

    • Upheld
    • Poster, Television
    • 08 June 2022

    A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.

  • TalkTalk Telecom Ltd t/a TalkTalk

    • Upheld
    • Internet (on own site)
    • 10 July 2019

    British Telecommunications plc challenged whether the claims “You won’t get a better Wi

  • Sky UK Ltd

    • Upheld
    • Television
    • 24 May 2023

    A TV ad for Sky misleadingly exaggerated the performance of Sky’s fibre broadband in its capability to provide coverage throughout a home and improve patchy Wi-Fi.

Informally resolved (43)

  • British Telecommunications plc

    • 03 April 2024
    • Number of complaints: 1

  • British Telecommunications plc

    • 28 February 2024
    • Number of complaints: 1

  • British Telecommunications plc t/a BT, BT Sport

    • 06 September 2023
    • Number of complaints: 1

  • British Telecommunications plc

    • 31 May 2023
    • Number of complaints: 1

  • British Telecommunications plc

    • 11 January 2023
    • Number of complaints: 1

  • British Telecommunications plc

    • 02 November 2022
    • Number of complaints: 1

  • British Telecommunications plc t/a BT, BT Sport

    • 07 September 2022
    • Number of complaints: 0

  • British Telecommunications plc

    • 16 March 2022
    • Number of complaints: 1

  • British Telecommunications plc

    • 22 September 2021
    • Number of complaints: 1

  • British Telecommunications plc

    • 23 June 2021
    • Number of complaints: 1

  • British Telecommunications plc

    • 09 June 2021
    • Number of complaints: 1

  • British Telecommunications plc

    • 31 March 2021
    • Number of complaints: 1

  • British Telecommunications plc

    • 06 January 2021
    • Number of complaints: 1

    Media: Social media (paid ad)

  • British Telecommunications plc t/a BT, BT Sport

    • 09 December 2020
    • Number of complaints: 1

  • British Telecommunications plc t/a BT, BT Sport

    • 02 December 2020
    • Number of complaints: 1

  • British Telecommunications plc

    • 04 November 2020
    • Number of complaints: 1

  • British Telecommunications plc

    • 28 October 2020
    • Number of complaints: 1

  • British Telecommunications plc

    • 26 August 2020
    • Number of complaints: 1

  • British Telecommunications plc

    • 03 June 2020
    • Number of complaints: 1

  • British Telecommunications plc t/a BT, BT Group plc, BT Sport, BT TV

    • 01 April 2020
    • Number of complaints: 17

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Mail order cases (0)
Database cases (0)