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British Telecommunications plc t/a BT
A webpage on the BT website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.
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British Telecommunications plc t/a BT, BT Sport
A website ad for BT was banned for making misleading internet speed claims.
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British Telecommunications plc t/a BT
A poster for BT was banned for making misleading claims about the reliability of their full fibre broadband.
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Virgin Media Ltd
We partially upheld complaints from BT over two ads for Virgin Media.
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Sky UK Ltd
The website for Sky Business broadband made savings claims that were not available to all consumers and misleading price comparisons.
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Sky UK Ltd
A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.
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Sky UK Ltd
A TV ad for Sky misleadingly exaggerated the performance of Sky’s fibre broadband in its capability to provide coverage throughout a home and improve patchy Wi-Fi.
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Vodafone Ltd
A TV ad, paid-for X ad and website for Vodafone made unsubstantiated claims that their broadband services provided a nearly identical performance to BT's services, and that millions of BT broadband customers had already switched, or were actively considering switching, to Vodafone.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (8)