Rulings (74)
  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Email
    • 11 May 2022

    We banned an ad for trivialising plastic surgery.

  • Brand Evangelists for Beauty Ltd

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • D&A Cosmetics Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.

  • Wild Cosmetics Ltd

    • Upheld
    • Internet (video)
    • 17 May 2023

    A YouTube ad for deodorant made misleading claims about other brands preventing the release of toxins, and that aluminium salts are potentially harmful.

  • Wild Cosmetics Ltd

    • Upheld
    • Internet (video)
    • 11 January 2023

    A pre-roll ad on YouTube for a natural deodorant and that featured a reference to masturbation was inappropriately targeted on a channel largely aimed at and featuring content that was likely to appeal to children.

  • Oriflame Cosmetics SA t/a Oriflame

    • Upheld
    • Social media (own site)
    • 02 November 2022

    Two posts on a recruitment company’s Facebook page were misleading as they did not include sufficient information to make consumers aware that the outlined incentives were based on specific earnings and recruitment targets.

  • Linia Cosmetic Surgery

    • Upheld in part
    • Social media (paid ad)
    • 04 May 2022

    We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.

  • Estee Lauder Cosmetics Ltd t/a Clinique

    • Not Upheld
    • Internet (on own site)
    • 06 February 2019

    The website for the skincare and cosmetics company, Clinique, www.clinique.co.uk, seen on 15 August

    consumers were aware that they were a prestige cosmetic company, stocked in the cosmetic section of … ” in the context of their cosmetics products in the same way that they would in the context of a food

  • My Perfect Cosmetics Company Ltd

    • Upheld
    • Television, Internet (website content)
    • 14 December 2022

    A TV ad for an anti-aging serum and a product listing on its website included misleading delivery claims and a time-limited promotional offer.

  • FM Cosmetics Distribution UK Ltd t/a FM World

    • Upheld
    • Social media (own site)
    • 12 October 2022

    Three Facebook posts for employment opportunities with a cosmetics retailer made unsupported claims about the likely level of earnings that applicants could achieve.

  • My Perfect Cosmetics Company Ltd

    • Not upheld
    • Television
    • 09 March 2022

    A TV ad for a home-use skin treatment product was not misleading.

  • Cosmetic Medical Advice UK Ltd t/a Dr Rita Rakus Clinic

    • Upheld
    • Internet (social networking)
    • 22 April 2020

    Instagram posts that implied an IV drip treatment could help to prevent people from catching coronavirus/COVID-19 broke the advertising rules.

  • The Perfect Cosmetics Company Ltd

    • Upheld in part
    • National press
    • 23 January 2019

    An advertorial for an eye cream from the Perfect Cosmetic Company, appearing in the national press

    £29.99”. 1. The Perfect Cosmetics Company Ltd responded that both “The miracle eye cream that has … control over those articles and provided a copy of both articles.2. The Perfect Cosmetics Company … Eyes”. The Perfect Cosmetics Company provided a copy of an email chain between themselves and Marie

  • The Perfect Cosmetics Company Ltd t/a My Perfect Eyes & My Perfect Facial

    • Upheld
    • National press
    • 19 December 2018

    Three advertorial style national press ads for facial skin products from the Perfect Cosmetics … ”. Further large text stated “My Perfect Eyes is a non-surgical cosmetic miracle which erases … is a non-surgical cosmetic miracle which erases puffiness, fine lines, wrinkles and more in under

    had endorsed My Perfect Eyes. 1. The Perfect Cosmetics Company Ltd said their claims relating to My … the cosmetic industry. They said My Perfect Eyes worked by forming a tightening film on the skin and … . The Perfect Cosmetics Company said the efficacy claims were substantiated by a 2015 clinical study

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy

  • The Belvedere Clinic Ltd

    • Upheld
    • Internet (website content)
    • 05 July 2023

    The home page of a cosmetic surgery clinic website, irresponsibly put consumers under pressure to book a surgical procedure and misleadingly claimed to be one of the most successful cosmetic surgery companies in the UK today” and “a leading expert in cosmetic surgery and breast surgery.”

  • Cosmedicare UK Ltd

    • Upheld
    • Radio
    • 03 April 2019

    A radio ad for Cosmedicare, a cosmetic surgery company, heard 9 January 2019, which featured … -over that stated, “For your free cosmetic surgery consultation, 3D scan and price promise quote

    attractiveness to cosmetic surgery. Cosmedicare UK Ltd outlined that the ad was intended to be a light … -hearted, anecdotal scenario about a woman who felt good after having cosmetic surgery done. They said … transformational benefits that cosmetic surgery could have for some people. Radiocentre also believed the

  • Erdem Clinic

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly pressured consumers into undertaking cosmetic interventions, exploited insecurities around body image and misleadingly omitted information about the need for pre-consultation.

Informally resolved (35)
  • Wild Cosmetics Ltd

    • 31 May 2023
    • Number of complaints: 1

  • Wild Cosmetics Ltd

    • 09 November 2022
    • Number of complaints: 1

  • FM Cosmetics UK Ltd t/a Federico Mahora

    • 23 December 2020
    • Number of complaints: 1

  • Rituals Cosmetics eCommerce BV

    • 30 September 2020
    • Number of complaints: 1

  • Estee Lauder Cosmetics Ltd t/a Estée Lauder UK, La Mer UK

    • 12 February 2020
    • Number of complaints: 1

  • BPerfect Cosmetics Ltd

    • 25 September 2019
    • Number of complaints: 1

    Media: Internet (social networking)

  • Avon Cosmetics Ltd

    • 11 September 2019
    • Number of complaints: 1

    Media: Catalogue

  • The Perfect Cosmetics Company Ltd

    • 01 May 2019
    • Number of complaints: 1

    Media: Television

  • The Perfect Cosmetics Company Ltd

    • 06 March 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Estee Lauder Cosmetics Ltd and Lydia Elise Millen

    • 11 October 2023
    • Number of complaints: 1

  • Sovereign Clinics Ltd

    • 22 December 2021
    • Number of complaints: 1

  • Centre For Medical Sciences & Research Ltd t/a CFMSR

    • 18 November 2020
    • Number of complaints: 1

  • North Wood Clinic

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • S-Thetics Ltd

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Noa Clinic Uslugi Medyczne SP. O. O

    • 16 August 2023
    • Number of complaints: 1

  • The Belvedere Clinic Ltd

    • 14 April 2021
    • Number of complaints: 1

  • Dr Sheila

    • 22 March 2023
    • Number of complaints: 1

  • Harley Surgery by Riccardo Frati

    • 26 October 2022
    • Number of complaints: 1

  • UK Credit Ltd

    • 02 September 2020
    • Number of complaints: 1

  • Sthetix Ltd t/a Sthetix

    • 18 March 2020
    • Number of complaints: 1