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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Princes Ltd t/a Princes Foods
An in-store promotional display and a website for a promotion to win Tesco gift vouchers omitted significant conditions and caused participants unnecessary disappointment.
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Pets Corner UK Ltd t/a Pet Food Expert
A homepage for a website providing information about pet food falsely implied they were acting for purposes outside their trade by misleadingly presenting the website as independent.
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Iceland Foods Ltd t/a Iceland and The Food Warehouse
A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A Facebook ad made "low calorie" nutrition claim and comparing calorie content with a competitor broke the ad rules by making unsubstantiated nutrition claims and failing to meet the required conditions for such comparisons.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram post made comparative nutrition claims between foods that did not fall into the same food category, as it compared the sugar content of a product to various fruits.
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Morley's (Fast Foods) Ltd
An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product.
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McCain Foods (GB) Ltd t/a McCain Foodservice Solutions
A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.
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Untamed Cat Food Ltd
An Instagram post on Untamed Cat Food’s account misleadingly made comparative claims with identifiable competitors and made misleading claims relating to the meat content of a cat’s diet and their product or rival brands.
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Assured Food Standards t/a Red Tractor
A TV ad for Assured Food Standard’s Red Tractor Scheme failed to make clear exactly which standards it was referring to, or the degree to which those standards were being met when using the claim “farmed with care” in conjunction with “all our standards are met.”
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Kerry Foods Ltd
A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.
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South African Foods Ltd t/a Candy Store 4 You
A TikTok post on Saira Hayati’s account for sea salt made health and nutrition claims that were in breach of the rules and claimed to prevent, treat or cure human disease, which broke the rules.
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Take Stock Foods Ltd
A paid-for TikTok post for a soup company broke the rules by claiming that its food products could treat or cure acne.
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The Food Hub
A circular advertising an online takeaway delivery service was banned for being likely to cause serious or widespread offence by objectifying women.
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HJ Heinz Foods UK Ltd t/a Heinz
A packaging promotion for ‘free days out’ omitted significant conditions.
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Future Farm Plant-Based Food UK Ltd t/a Future Farm
conditions of the promotion Future Farm Plant-Based Food UK Ltd t/a Future Farm did not respond to the … Farm Plant-Based Food UK Ltd t/a Future Farm to ensure that their future marketing communications
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Organic Burst World SA t/a Organic Burst
A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms.
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Acai Berry Foods Ltd t/a Acai Berry
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Untamed Cat Food Ltd
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Untamed Cat Food Ltd
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JG Foods Ltd
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Wicked Foods Inc
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Iceland Foods Ltd
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Iceland Foods Ltd
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Iceland Foods Ltd t/a Iceland
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Upfield Foods UK Ltd
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Muscle Foods Ltd
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77 Foods SAS
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Assured Food Standards
Media: Social media (own site)
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Iceland Foods Ltd
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Food Hub Ltd
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Iceland Foods Ltd
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Not Guilty Food Co Ltd
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Co-operative Food & Wine Ltd
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Not Guilty Food Co Ltd
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Not Guilty Food Co Ltd
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Not Guilty Food Co Ltd