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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Princes Ltd t/a Princes Foods
An in-store promotional display and a website for a promotion to win Tesco gift vouchers omitted significant conditions and caused participants unnecessary disappointment.
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Marlow Foods Ltd t/a Quorn Foods
A TV ad for a Quorn product was banned for misleadingly implying that it helped reduce consumers’ carbon footprint.
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Arla Foods Ltd t/a Arla Foods
A TV ad for milk was not found to be misleading or irresponsible.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
An Instagram post made comparative nutrition claims between foods that did not fall into the same food category, as it compared the sugar content of a product to various fruits.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A website for a food company breached the CAP Code by removing genuine product reviews from their advertising.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.
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South African Foods Ltd t/a Candy Store 4 You
A TikTok post on Saira Hayati’s account for sea salt made health and nutrition claims that were in breach of the rules and claimed to prevent, treat or cure human disease, which broke the rules.
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Take Stock Foods Ltd
A paid-for TikTok post for a soup company broke the rules by claiming that its food products could treat or cure acne.
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The Food Hub
A circular advertising an online takeaway delivery service was banned for being likely to cause serious or widespread offence by objectifying women.
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Noble Foods Ltd
A website post about the condition of chickens for farms which supply eggs did not break the CAP Code.
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Iceland Foods Ltd t/a Iceland
A national press ad for a supermarket did not make a misleading price comparison.
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Marlow Foods Ltd
Two TV ads for Quorn products did not break the rules around misleadingness, substantiation or environmental claims.
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Iceland Foods Ltd t/a Second Avenue
A regional press ad for Iceland price comparisons was banned for making misleading claims.
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HJ Heinz Foods UK Ltd t/a Heinz
A packaging promotion for ‘free days out’ omitted significant conditions.
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GFT Retail UK Ltd t/a Snact
Claims on a website for snacks made from food waste did not break the misleadingness rules.
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Co-operative Food & Wine Ltd t/a Co-operative Food & Wine Ltd
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Iceland Foods Ltd
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Iceland Foods Ltd
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Iceland Foods Ltd t/a Iceland
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Upfield Foods UK Ltd
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Muscle Foods Ltd
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77 Foods SAS
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Assured Food Standards
Media: Social media (own site)
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Iceland Foods Ltd
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Food Hub Ltd
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Iceland Foods Ltd
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Iceland Foods Ltd
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Marlow Foods Ltd
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Piccolo Foods Ltd
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Forthglade Foods Ltd
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Noble Foods Ltd
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Muscle Foods Ltd
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Iceland Foods Ltd t/a Iceland
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The Food Psychologist Ltd
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he Skinny Food Co
Media: Internet (sales promotion)