Rulings (46)
  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad), Website (own site)
    • 08 April 2026

    A paid-for Facebook ad for an online pharmacy was socially irresponsible and likely to cause harm or serious and widespread offence by exploiting new mothers’ insecurities about body image and perpetuating pressure for them to conform to body image stereotypes. They also promoted prescription-only medicines to th...

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad)
    • 08 April 2026

    Two paid-for Instagram ads for an online pharmacy promoted prescription-only medicines to the public, which is against the law and our rules. They also created an undue sense of urgency for members of the public who are considering medicated weight-loss programmes.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (influencer or affiliate ad)
    • 08 April 2026

    Posts in weight-loss support groups on Facebook didn't make clear they were paid for by the advertiser and they promoted prescription-only medicines to the public, which is against the law and our rules.

  • Minerva Wellness Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Nova Relief t/a Nova Menopause Vitality

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Facebook ads for a food supplement company misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Website (ad feature)
    • 18 February 2026

    An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • UK Meds Direct Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Voy

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • WLO Ltd t/a SkinnyJab

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a Bark

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...

  • Chequp Health Ltd

    • Upheld
    • Social media (paid ad)
    • 17 December 2025

    A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.

  • Menwell Ltd t/a Voy

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Arrae Inc

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Evolution Slimming Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Myota GmbH

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

Informally resolved (12)
  • Vir Health Ltd t/a Numan

    • 22 January 2025
    • Number of complaints: 1

  • The GP Service (UK) Ltd

    • 11 December 2024
    • Number of complaints: 0

  • L’luxe Aesthetics Ltd

    • 04 December 2024
    • Number of complaints: 0

  • Kingswood Aesthetics

    • 09 October 2024
    • Number of complaints: 1

  • Optimale Ltd

    • 06 December 2023
    • Number of complaints: 1

  • Healistic Group Ltd

    • 20 September 2023
    • Number of complaints: 1

  • Louise Newson Medical Writer Ltd

    • 12 July 2023
    • Number of complaints: 1

  • Dr Sheila

    • 22 March 2023
    • Number of complaints: 1

  • Skin + Me Ltd

    • 22 March 2023
    • Number of complaints: 1

  • Esthetician Space

    • 23 November 2022
    • Number of complaints: 1

  • Health Bridge Ltd

    • 24 August 2022
    • Number of complaints: 1

  • Sovereign Clinics Ltd

    • 22 December 2021
    • Number of complaints: 1