Rulings (59)
  • Care Pharma Bradford Ltd t/a The Care Pharmacy

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google search ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    A paid-for Facebook ad for MedExpress promoted prescription-only medicines to the public, against the law and our rules.

  • Simple Online Healthcare Ltd t/a Simple Online Pharmacy

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • Express Healthcare Ltd t/a pharmacyonline

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • SheMed Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy promoted weight loss prescription-only medicines to the public, against the law and our rules.

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for advertising purposes as independent review sites. They also promoted weight loss prescription-only ...

  • Phlo Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules. 

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. 

  • Menwell Ltd t/a Voy

    • Upheld
    • Email
    • 27 May 2026

    Three emails for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. The ads were also socially irresponsible by creating an undue sense of urgency for people who were considering medicated weight-loss programmes. 

  • GLP-1 Pro Ltd t/a GuLP-1

    • Upheld
    • 06 May 2026

    Two webpages for a food supplement company made claims that a supplement could prevent, treat or cure human disease and made unauthorised health and medicinal claims. The ads also compared the effects of a food supplement to those associated with weight-loss prescr...

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad), Website (own site)
    • 08 April 2026

    A paid-for Facebook ad for an online pharmacy was socially irresponsible and likely to cause harm or serious and widespread offence by exploiting new mothers’ insecurities about body image and perpetuating pressure for them to conform to body image stereotypes. They also promoted prescription-only medicines to th...

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (paid ad)
    • 08 April 2026

    Two paid-for Instagram ads for an online pharmacy promoted prescription-only medicines to the public, which is against the law and our rules. They also created an undue sense of urgency for members of the public who are considering medicated weight-loss programmes.

  • Juniper Technologies UK Ltd t/a Juniper

    • Upheld
    • Social media (influencer or affiliate ad)
    • 08 April 2026

    Posts in weight-loss support groups on Facebook didn't make clear they were paid for by the advertiser and they promoted prescription-only medicines to the public, which is against the law and our rules.

  • Minerva Wellness Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Nova Relief t/a Nova Menopause Vitality

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    Two paid-for Facebook ads for a food supplement company misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Website (ad feature)
    • 18 February 2026

    An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

Informally resolved (12)
  • Vir Health Ltd t/a Numan

    • 22 January 2025
    • Number of complaints: 1

  • The GP Service (UK) Ltd

    • 11 December 2024
    • Number of complaints: 0

  • L’luxe Aesthetics Ltd

    • 04 December 2024
    • Number of complaints: 0

  • Kingswood Aesthetics

    • 09 October 2024
    • Number of complaints: 1

  • Optimale Ltd

    • 06 December 2023
    • Number of complaints: 1

  • Healistic Group Ltd

    • 20 September 2023
    • Number of complaints: 1

  • Louise Newson Medical Writer Ltd

    • 12 July 2023
    • Number of complaints: 1

  • Dr Sheila

    • 22 March 2023
    • Number of complaints: 1

  • Skin + Me Ltd

    • 22 March 2023
    • Number of complaints: 1

  • Esthetician Space

    • 23 November 2022
    • Number of complaints: 1

  • Health Bridge Ltd

    • 24 August 2022
    • Number of complaints: 1

  • Sovereign Clinics Ltd

    • 22 December 2021
    • Number of complaints: 1