Rulings

Luno Money Ltd t/a Luno

• Upheld
• Poster
• 26 May 2021

A poster for a cryptocurrency exchange service was banned for failing to illustrate the risks of investing in Bitcoin and for taking advantage of consumers’ lack of experience by implying that investing in it was straightforward.

Papa John's (GB) Ltd t/a Papa John's Pizza

• Upheld
• Internet (website content), Social media (own site)
• 15 December 2021

A Papa John’s website post and a Twitter post promoting cryptocurrency were banned for irresponsibly taking advantage of consumers’ lack of experience and for trivialising investment in cryptocurrency. 

Coinfloor Ltd

• Upheld
• Regional press
• 17 March 2021

A press ad for a Bitcoin and cryptocurrency exchange was banned for irresponsibly suggesting that purchasing Bitcoin was a good or secure way to invest one’s savings or pension and for failing to make clear the risks associated with Bitcoin investments.

HDR Global Trading Ltd

• Upheld
• National press
• 14 August 2019

showing dates between January 2009 and January 2019. The vertical axis was labelled “Bitcoin … . The graph depicted a sudden rise in the value of Bitcoin after July 2010. The highest value recorded … stated “3 January 2009. Ten years ago today, the first block of the Bitcoin blockchain

the initial block on the Bitcoin blockchain on 3 January 2009, which included a footer on the front … , Bitcoin", the graph and text next to it and a full page article written by the CEO and co … leveraged contracts bought and sold in Bitcoin, that it did not buy or sell Bitcoin and that while its

Coinbase Europe Ltd t/a Coinbase

• Upheld
• Social media (paid ad)
• 15 December 2021

A paid-for Facebook ad for a cryptocurrency trading platform was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment. 

Forisgfs UK Ltd t/a Crypto.com

• Upheld
• App (paid ad)
• 05 January 2022

Two in-app ads for Crypto.com were banned for not being sufficiently clear that the value of investments in cryptocurrency was variable and for irresponsibly encouraging investing in cryptocurrency through using a credit card.

Payward Ltd t/a Kraken

• Upheld
• Poster (digital video)
• 15 December 2021

A digital poster for a cryptocurrency exchange was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment. 

Ziglu Ltd

• Upheld
• Digital outdoor
• 09 March 2022

A digital poster for Ziglu, an online cryptocurrency platform, was banned because it took advantage of consumers’ inexperience and because it was likely to cause unjustifiable distress.

Arsenal Football Club plc

• Upheld
• Website (own site)
• 10 August 2022

[Republished ruling] A Facebook post and website post by Arsenal Football Club promoting fan tokens were misleading because they did not make sufficiently clear that the value of investments in paid-for Fan Tokens was variable and as cryptoassets they were unregulated; omitted material information, including that free ...