Rulings (39)
  • Back to Normal

    • Upheld
    • Website (own site)
    • 02 March 2022

    A website post and GoFundMe page for the anti-lockdown campaign group Back to Normal was banned for making misleading claims about the effectiveness of ivermectin in treating COVID-19. 

  • Peachy Acupuncture

    • Upheld
    • Social media (paid ad), Social media (own site)
    • 30 August 2023

    An Instagram post for an Acupuncturist’s page implied that acupuncture could contribute to the treatment of long covid or symptoms of it without robust evidence and promoted prescription-only medicines to the general public.

  • The Heal Air

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website, Facebook post and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated.

  • Jo Llewellyn Craniosacral Therapist

    • Upheld
    • Social media (paid ad), Social media (own site)
    • 30 August 2023

    A paid-for Facebook ad and an Instagram post for a craniosacral therapist implied that craniosacral therapists could treat long covid without robust evidence.

  • Copper Clothing Ltd t/a Copper Clothing

    • Upheld
    • Radio
    • 13 October 2021

    A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.

  • Indiralaxmi Vignesh Ltd t/a Hale Clinic

    • Upheld
    • Search (paid), Internet (website content)
    • 08 November 2023

    A website and paid-for search listing claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • Serenity Acupuncture

    • Upheld
    • Internet (website content), Social media (own site)
    • 30 August 2023

    A paid-for Facebook ad and website for an Acupuncturist implied that acupuncture could contribute to the treatment of long covid without robust evidence.

  • Nimaya Mindstation Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated, and discouaraged essential treatment for conditions for which medical supervision should be sought.

  • Steven Thomas

    • Upheld
    • 02 February 2022

    on the effects of the Covid vaccine, so your reports are vital for the future vaccine safety of others”. Below … that was a table titled “UK: Covid Vaccine Injury & Death Reports to 29th Sep 21”. At the top … by each of the three available COVID-19 vaccines. A table at the bottom of the ad listed alleged

    Yellow Card Scheme report data as the number of injuries and deaths that were caused by COVID-19 … vaccines;2. the claim “Covid vaccines have not been approved for public use” was misleading and could … Card Scheme website and relevant reports on the side effects of the COVID-19 vaccines, referenced in

  • NUMA Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 08 November 2023

    A website and Facebook post claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • Person(s) unknown t/a No More Silence

    • Upheld
    • Directory
    • 16 February 2022

    An ad in a local business directory was banned for implying that the Pfizer–BioNTech COVID-19 vaccine was unsafe for children.

  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • Total Tax Claims Ltd t/a Total Tax Refunds

    • Upheld
    • Internet (website content), Social media (own site)
    • 31 May 2023

    A paid for Facebook ad and website, for a tax repayment agent, made claims about available refund amounts without supporting evidence, omitted significant conditions and didn’t make clear that consumers could apply directly to HMRC at no cost.

  • Health Technologies Ltd

    • Upheld
    • Website (own site), Social media (own site)
    • 30 March 2022

    Three ads for a Covid-19 testing service were banned for being misleading. 

  • NothingFishy Ltd

    • Upheld
    • Social media (paid ad)
    • 18 September 2024

    A paid-for Instagram ad made claims that a food supplement could treat symptoms of Covid-19 and also made unauthorised specific health claims.

  • My Perfect Cosmetics Company Ltd

    • Upheld
    • Television, Internet (website content)
    • 14 December 2022

    A TV ad for an anti-aging serum and a product listing on its website included misleading delivery claims and a time-limited promotional offer.

  • Person(s) unknown t/a Good Health Today

    • Upheld
    • Website (own site), Internet (sponsored search)
    • 22 June 2022

    We banned an online ad for a company claiming to be able to treat depression and other medical conditions, over unsubstantiated claims over treatments’ efficacy.

  • Jaguar Land Rover Ltd

    • Not upheld
    • National newspaper (ad feature)
    • 24 November 2021

    A newspaper ad for Jaguar Land Rover was not found to be socially irresponsible.

  • Omega Pharma Ltd

    • Upheld
    • Television, VOD
    • 19 October 2022

    A TV ad and a video on demand (VOD) ad for a nasal cleansing product, misleadingly claimed the product could cleanse away viruses and help protect against cold or ‘winter’ symptoms.

  • Verisure Services (UK) Ltd

    • Upheld
    • Television
    • 10 November 2021

    A TV ad for house security alarms and cameras was banned for stating that burglaries increased during the summer holiday period without adequate evidence to support the claim.

Informally resolved (14)
  • SAF Tehnika JSC

    • 05 January 2022
    • Number of complaints: 1

  • Our Healthier South East London

    • 07 September 2022
    • Number of complaints: 0

  • Reset To Thrive

    • 26 April 2023
    • Number of complaints: 1

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • vServices Ltd

    • 11 January 2023
    • Number of complaints: 1

  • Viva!

    • 31 August 2022
    • Number of complaints: 1

  • Hyperbaric Oxygen Clinic

    • 21 September 2022
    • Number of complaints: 1

  • TUI UK Ltd

    • 16 February 2022
    • Number of complaints: 1

  • Profit Accumulator World Wide Ltd

    • 22 February 2023
    • Number of complaints: 1

  • The Gift of Bread Ltd

    • 04 May 2022
    • Number of complaints: 1

  • Suzuki GB plc

    • 26 January 2022
    • Number of complaints: 1

  • We Love Holidays Ltd t/a loveholidays.com

    • 03 January 2024
    • Number of complaints: 1

  • MediSupplies Ltd

    • 07 June 2023
    • Number of complaints: 1

  • Treat Beauty London Ltd

    • 26 April 2023
    • Number of complaints: 1