Rulings (69)
  • Back to Normal

    • Upheld
    • Website (own site)
    • 02 March 2022

    A website post and GoFundMe page for the anti-lockdown campaign group Back to Normal was banned for making misleading claims about the effectiveness of ivermectin in treating COVID-19. 

  • Peachy Acupuncture

    • Upheld
    • Social media (paid ad), Social media (own site)
    • 30 August 2023

    An Instagram post for an Acupuncturist’s page implied that acupuncture could contribute to the treatment of long covid or symptoms of it without robust evidence and promoted prescription-only medicines to the general public.

  • The Heal Air

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website, Facebook post and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated.

  • Jo Llewellyn Craniosacral Therapist

    • Upheld
    • Social media (paid ad), Social media (own site)
    • 30 August 2023

    A paid-for Facebook ad and an Instagram post for a craniosacral therapist implied that craniosacral therapists could treat long covid without robust evidence.

  • Copper Clothing Ltd t/a Copper Clothing

    • Upheld
    • Radio
    • 13 October 2021

    A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.

  • Indiralaxmi Vignesh Ltd t/a Hale Clinic

    • Upheld
    • Search (paid), Internet (website content)
    • 08 November 2023

    A website and paid-for search listing claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • Solihull Health Check Clinic

    • Upheld
    • Internet (on own site)
    • 14 October 2020

    A website ad for a health clinic was banned for stating that a COVID-19 antibody test was 100% accurate and for implying that a positive result would show that people were immune to the disease.

  • 360 Health Ltd t/a London Vaccination Centre

    • Upheld
    • Email
    • 14 October 2020

    A direct email from a vaccination clinic was banned for implying that a positive COVID-19 antibody test would show that people were immune to the disease.

  • XMedical Ltd t/a Corona Test Centre

    • Upheld
    • Internet (social networking), Website (own site)
    • 14 October 2020

    A paid-for Facebook ad and a website post for a COVID-19 test site were banned for implying that a positive antibody test would show that people were immune to the disease.

  • Serenity Acupuncture

    • Upheld
    • Internet (website content), Social media (own site)
    • 30 August 2023

    A paid-for Facebook ad and website for an Acupuncturist implied that acupuncture could contribute to the treatment of long covid without robust evidence.

  • Nimaya Mindstation Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated, and discouaraged essential treatment for conditions for which medical supervision should be sought.

  • Steven Thomas

    • Upheld
    • 02 February 2022

    on the effects of the Covid vaccine, so your reports are vital for the future vaccine safety of others”. Below … that was a table titled “UK: Covid Vaccine Injury & Death Reports to 29th Sep 21”. At the top … by each of the three available COVID-19 vaccines. A table at the bottom of the ad listed alleged

    Yellow Card Scheme report data as the number of injuries and deaths that were caused by COVID-19 … vaccines;2. the claim “Covid vaccines have not been approved for public use” was misleading and could … Card Scheme website and relevant reports on the side effects of the COVID-19 vaccines, referenced in

  • NUMA Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 08 November 2023

    A website and Facebook post claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • Person(s) unknown

    • Upheld
    • Directory
    • 16 February 2022

    An ad in a local business directory was banned for implying that the Pfizer–BioNTech COVID-19 vaccine was unsafe for children.

  • Blood and Medical Services Ltd t/a Vivo Clinic Shop

    • Upheld
    • Internet (website content)
    • 05 May 2021

    A website ad for a health clinic was banned for making misleading claims about the speed at which they could provide the results for Covid-19 tests.

  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • Total Tax Claims Ltd t/a Total Tax Refunds

    • Upheld
    • Internet (website content), Social media (own site)
    • 31 May 2023

    A paid for Facebook ad and website, for a tax repayment agent, made claims about available refund amounts without supporting evidence, omitted significant conditions and didn’t make clear that consumers could apply directly to HMRC at no cost.

  • Health Technologies Ltd

    • Upheld
    • Website (own site), Social media (own site)
    • 30 March 2022

    Three ads for a Covid-19 testing service were banned for being misleading. 

  • Cignpost Diagnostics Ltd

    • Upheld
    • Newspaper
    • 21 July 2021

    A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.

  • The Detox Clinic Ltd

    • Upheld
    • Internet (on own site)
    • 10 February 2021

    A website ad for a health clinic was banned for misleadingly stating that ozone therapy could successfully treat Covid-19 and for stating that colon hydrotherapy could treat IBS without holding sufficient evidence to support the claim.

Informally resolved (58)
  • The Smart Clinics

    • 16 June 2021
    • Number of complaints: 1

  • Spectrum Health

    • 30 September 2020
    • Number of complaints: 1

  • Midland Health Ltd

    • 11 November 2020
    • Number of complaints: 1

  • Lighterlife UK Ltd

    • 01 July 2020
    • Number of complaints: 1

  • SAF Tehnika JSC

    • 05 January 2022
    • Number of complaints: 1

  • Lloyds Pharmacy Ltd

    • 16 June 2021
    • Number of complaints: 1

  • Nasus Pharma Ltd

    • 10 March 2021
    • Number of complaints: 1

  • Milford Care Ltd

    • 16 September 2020
    • Number of complaints: 1

  • Blood and Medical Services Ltd

    • 11 August 2021
    • Number of complaints: 1

  • Our Healthier South East London

    • 07 September 2022
    • Number of complaints: 0

  • Reset To Thrive

    • 26 April 2023
    • Number of complaints: 1

  • vServices Ltd

    • 11 January 2023
    • Number of complaints: 1

  • Jim and Tonic Ltd

    • 01 July 2020
    • Number of complaints: 1

  • The Dog & Duck Outwood (unconfirmed)

    • 17 June 2020
    • Number of complaints: 1

  • Viker Ltd

    • 27 May 2020
    • Number of complaints: 1

  • Privategp.com Ltd

    • 10 June 2020
    • Number of complaints: 2

  • Viva!

    • 31 August 2022
    • Number of complaints: 1

  • Russell Speller

    • 12 August 2020
    • Number of complaints: 1

  • Hyperbaric Oxygen Clinic

    • 21 September 2022
    • Number of complaints: 1

  • Flying Goose Brand

    • 12 August 2020
    • Number of complaints: 1