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National Direct Service t/a Step Debt Support
A paid-for internet search ad and a website ad for a debt advice service were banned for exaggerating the speed and ease with which debt could be reduced and for misleadingly suggesting associations with a debt charity and the Government. The matter was referred to CAP’s Compliance team.
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Financial Support Systems Ltd t/a nationaldebtservice.co.uk
Three paid-for search ads and a website ad for a debt advice service were banned for misleadingly claiming that they were endorsed by the UK government and for not being able to prove that their testimonials were genuine.
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Money Advisor Ltd t/a Money Advisor
A TV and website ad for a debt advice service were banned for misleadingly implying that they were qualified to provide debt counselling or management services, or that they could help consumers write-off debt.
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Everyday Lending Ltd t/a Everyday Loans
A TV ad for a loan company irresponsibly encouraged the use of a debt consolidation loan to manage existing debt without stating the risks of doing so.
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Fidelitas Group Ltd
Five paid-for internet search ads and a website ad for a debt advice service were banned for misleadingly suggesting their service was endorsed by Government bodies and for suggesting they were qualified to provide debt counselling despite not being authorised by the FCA as experts in this field.
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Money Tree Media Ltd t/a National-Debt-Help.org.uk
A website and Facebook page for a debt help service falsely implied that they were acting for purposes outside their trade.
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NewDay Ltd
A TV ad for a credit card and balance transfers did not break the rules on social responsibility.
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Ashteck Media Ltd t/a Ashteck Media
Three Instagram stories by influencers promoting a debt advice company were banned for not making clear the risk and fees of IVAs and for not making their posts obviously identifiable as ads.
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Flexible Digital Solutions Ltd
A paid-for Facebook ad and a website ad for a debt advice service were banned for exaggerating the speed and ease of the process, trivialising the application process and for not stating the risks and fees associated with IVAs.
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TFLI Ltd
A paid-for Facebook ad and a website ad for a debt advice service were banned for exaggerating the speed and ease of the process, exaggerating the amount of debt that could be written off, as well as several other issues.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (10)