Rulings (10)
  • DebtHelp4Me Ltd t/a advice-debts.com

    • Upheld
    • Internet (search engine)
    • 09 January 2019

    . “Citizens Debt Advice… Write Off Over £4,000 of Debtsadvice-debts.com”.

    the use of “Citzens Advice UK” and “Citizens Debt Advice” in the headline of the ads was to improve … considered that, in particular, the claim "Citizens Debt Advice" did not take advantage of a … trademark as "Citizens Debt Advice" was not a registered trademark of Citizens Advice. Advice

  • National Direct Service t/a Step Debt Support

    • Upheld
    • Internet
    • 27 January 2021

    A paid-for internet search ad and a website ad for a debt advice service were banned for exaggerating the speed and ease with which debt could be reduced and for misleadingly suggesting associations with a debt charity and the Government. The matter was referred to CAP’s Compliance team.

  • Financial Support Systems Ltd t/a nationaldebtservice.co.uk

    • Upheld
    • Search (paid), Internet (website content)
    • 08 December 2021

    Three paid-for search ads and a website ad for a debt advice service were banned for misleadingly claiming that they were endorsed by the UK government and for not being able to prove that their testimonials were genuine.

  • Money Advisor Ltd t/a Money Advisor

    • Upheld in part
    • Television, Internet (website content)
    • 05 May 2021

    A TV and website ad for a debt advice service were banned for misleadingly implying that they were qualified to provide debt counselling or management services, or that they could help consumers write-off debt.

  • Fidelitas Group Ltd

    • Upheld
    • Search (paid)
    • 27 January 2021

    Five paid-for internet search ads and a website ad for a debt advice service were banned for misleadingly suggesting their service was endorsed by Government bodies and for suggesting they were qualified to provide debt counselling despite not being authorised by the FCA as experts in this field.

  • Money Tree Media Ltd t/a National-Debt-Help.org.uk

    • Upheld
    • Internet (display)
    • 20 November 2019

    A website and Facebook page for a debt help service falsely implied that they were acting for purposes outside their trade.

  • NewDay Ltd

    • Not upheld
    • Television
    • 06 May 2020

    A TV ad for a credit card and balance transfers did not break the rules on social responsibility.

  • Ashteck Media Ltd t/a Ashteck Media

    • Upheld
    • Social media (influencer or affiliate ad)
    • 02 June 2021

    Three Instagram stories by influencers promoting a debt advice company were banned for not making clear the risk and fees of IVAs and for not making their posts obviously identifiable as ads.

  • Flexible Digital Solutions Ltd

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    A paid-for Facebook ad and a website ad for a debt advice service were banned for exaggerating the speed and ease of the process, trivialising the application process and for not stating the risks and fees associated with IVAs.

  • TFLI Ltd

    • Upheld
    • Internet (social networking), Internet (website content)
    • 07 April 2021

    A paid-for Facebook ad and a website ad for a debt advice service were banned for exaggerating the speed and ease of the process, exaggerating the amount of debt that could be written off, as well as several other issues.

Informally resolved (2)
  • National Debt Support LTD

    • 28 November 2018
    • Number of complaints: 1

    Media: Internet (search engine)

  • Burton Denman Ltd t/a debtinformationservice.org.uk

    • 25 July 2018
    • Number of complaints: 1

    Media: Internet (display)