Rulings (8)

  • Fussy Ltd

    • Upheld
    • 19 June 2024

    Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.  

  • Serenity Technologies Ltd t/a Neocremations

    • Upheld
    • Internet (on own site)
    • 05 August 2020

    A website ad for a cremation service was banned for denigrating the company’s competitors.

  • Campylite Investments Ltd

    • Upheld
    • Internet (website content), Internet (video)
    • 31 March 2021

    A YouTube video and blog post for a building consultant were banned for denigrating one of their competitors by claiming they were scammers.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Website (own site), Social media (own site)
    • 15 May 2024

    A website and Instagram reel made unauthorised nutrition and comparative nutrition claims, and discredited competitors' products. 

  • UAB Commerce Core t/a FitsWatch

    • Upheld
    • Internet (video)
    • 07 April 2021

    A paid-for YouTube ad for a smart watch was banned for showing an Apple Watch to promote a different product. We referred the matter to CAP’s Compliance team.

  • Montdog Ltd t/a Wild Pack

    • Upheld
    • Social media (own site)
    • 16 April 2025

    Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.

  • eSky.pl SA

    • Upheld
    • 06 September 2023

    A paid-for search ad for eSky.co.uk, which appeared under the search term “Ryanair” did not make their status as a third-party travel agency clear upfront.

  • Babyboo Fashion Pty Ltd t/a Babyboo Fashion

    • Upheld
    • Social media (paid ad)
    • 14 April 2021

    A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.

Informally resolved (6)

  • Untamed Cat Food Ltd

    • 22 January 2025
    • Number of complaints: 1

  • Carl Zeiss AG

    • 12 April 2023
    • Number of complaints: 1

  • Bodywise (UK) Ltd

    • 10 February 2021
    • Number of complaints: 1

  • Wax Jackets UK Ltd

    • 02 December 2020
    • Number of complaints: 1

  • Barkworth Reeve Ltd

    • 04 October 2023
    • Number of complaints: 1

  • Technical Specialities Ltd

    • 17 June 2020
    • Number of complaints: 1

Mail order cases (0)
Database cases (0)