Rulings (6)
  • Serenity Technologies Ltd t/a Neocremations

    • Upheld
    • Internet (on own site)
    • 05 August 2020

    A website ad for a cremation service was banned for denigrating the company’s competitors.

  • Campylite Investments Ltd

    • Upheld
    • Internet (website content), Internet (video)
    • 31 March 2021

    A YouTube video and blog post for a building consultant were banned for denigrating one of their competitors by claiming they were scammers.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Website (own site), Social media (own site)
    • 15 May 2024

    A website and Instagram reel made unauthorised nutrition and comparative nutrition claims, and discredited competitors' products. 

  • UAB Commerce Core t/a FitsWatch

    • Upheld
    • Internet (video)
    • 07 April 2021

    A paid-for YouTube ad for a smart watch was banned for showing an Apple Watch to promote a different product. We referred the matter to CAP’s Compliance team.

  • eSky.pl SA

    • Upheld
    • 06 September 2023

    A paid-for search ad for eSky.co.uk, which appeared under the search term “Ryanair” did not make their status as a third-party travel agency clear upfront.

  • Babyboo Fashion Pty Ltd t/a Babyboo Fashion

    • Upheld
    • Social media (paid ad)
    • 14 April 2021

    A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.

Informally resolved (7)
  • B D U Imports Ltd

    • 01 April 2020
    • Number of complaints: 1

  • Carl Zeiss AG

    • 12 April 2023
    • Number of complaints: 1

  • Bodywise (UK) Ltd

    • 10 February 2021
    • Number of complaints: 1

  • BOXT Ltd

    • 08 April 2020
    • Number of complaints: 1

  • Wax Jackets UK Ltd

    • 02 December 2020
    • Number of complaints: 1

  • Barkworth Reeve Ltd

    • 04 October 2023
    • Number of complaints: 1

  • Technical Specialities Ltd

    • 17 June 2020
    • Number of complaints: 1