Rulings (5)
  • Molly-Mae Hague t/a mollymaehague

    • Upheld
    • Social media (own site)
    • 03 March 2021

    An Instagram post by influencer Molly Mae Hague promoting a prize draw broke the CAP Code as there was no evidence that the prize was awarded in accordance with the laws of chance or under the supervision of an independent person.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 July 2022

    An Instagram story on Molly-Mae Hague’s account did not make clear and upfront the commercial intent behind it and was not obviously identifiable as an ad.

  • Prettylittlething[dot]com Ltd

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    An Instagram post broke the rules for not being obviously identifiable as an ad.

  • Molly Maison

    • Upheld in part
    • Social media (influencer or affiliate ad)
    • 30 November 2022

    A promotion in a story post and a post on Molly-Mae Hague and Tommy Fury’s  Instagram account was not administered fairly.

  • Associated Newspapers Ltd t/a MailOnline

    • Upheld
    • Website (own site)
    • 21 December 2022

    Articles on MailOnline that featured affiliated advertising links were not obviously identifiable as ads.