Rulings (40)
  • Nissan Motor (GB) Ltd t/a Nissan Motor (GB) Ltd

    • Upheld
    • Television
    • 18 October 2023

    Two TV ads for a hybrid car didn’t not make sufficiently clear the extent to which it required petrol as a power source.

  • Ford Motor Company Ltd t/a Ford

    • Not upheld
    • Search (paid)
    • 21 February 2024

    A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.

  • MG Motor UK Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Hyundai Motor UK Ltd

    • Upheld
    • Brochure, Internet (video), Poster (digital video)
    • 28 June 2023

    A digital billboard, YouTube video and marketing brochure advertising Hyundai’s IONIQ 5 model, misleadingly claimed that the vehicle could charge from 10% to 80% in 18 minutes using a 350 kW charger.

  • Marshall Motor Group Ltd

    • Upheld
    • Internet (website content)
    • 24 May 2023

    A listing on a car dealer’s network website made misleading savings claims.

  • Hyundai Motor UK Ltd

    • Upheld
    • Internet (website content)
    • 09 June 2021

    A website ad for Hyundai was banned for implying that no impurities caused by driving the Hyundai NEXO would remain in the air without having adequate substantiation to prove this was true.

  • Vauxhall Motors Ltd

    • Not upheld
    • Television
    • 07 April 2021

    A TV ad for the Vauxhall Corsa was not found to be misleading.

  • G-force

    • Upheld
    • Search (paid)
    • 27 September 2023

    A paid for ad on the Google app for a bike that did not meet legal standards was misleading and irresponsible.

  • Sussex Promotions

    • Upheld
    • Magazine (ad feature), Internet (website content)
    • 17 August 2022

    A magazine ad, eBay product listing and an ad on the company’s website were banned for making misleading and unsubstantiated claims that Fuel Diamond could prevent stale fuel or neutralise ethanol, and therefore prevent associated damage to vehicles.

  • John Mills Ltd t/a JML Direct

    • Not upheld
    • Television
    • 30 March 2022

    A TV ad for a vacuum pump was not found to be misleading.

  • Cyrusher Outdoors Sporting Ltd

    • Upheld
    • Internet (website content)
    • 22 February 2023

    Two product listings on an electric bike retailer’s website irresponsibly depicted the illegal use of the advertised bikes and misleadingly omitted material information.

  • Hamilton Direct Ltd

    • Upheld
    • Internet (website content)
    • 27 September 2023

    A website that claimed pellets for fuel tanks could restore lost performance and reduce emissions was misleading.

  • DNBA Entertainment Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.

  • BMW (UK) Ltd

    • Upheld
    • Radio
    • 14 July 2021

    A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.

  • Toyota (GB) plc

    • Not upheld
    • Poster, Internet (social networking), Television
    • 13 November 2019

    TV, poster and Facebook ads for a hybrid car were not misleading.

  • Jaguar Land Rover Ltd

    • Not upheld
    • National newspaper (ad feature)
    • 24 November 2021

    A newspaper ad for Jaguar Land Rover was not found to be socially irresponsible.

  • Balmer Lawn Garage Ltd t/a BalmerLawnMotorrad

    • Upheld
    • Press general
    • 19 April 2023

    A press ad by a car retailer irresponsibly condoned and encouraged unsafe driving.

  • Motorway Online Ltd t/a Motorway.co.uk

    • Upheld
    • Television, VOD
    • 17 November 2021

    A TV ad and a video on demand (VOD) ad for a used car selling service was banned for condoning irresponsible driving.

  • Furosystems Ltd

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 24 February 2021

    A website post, a YouTube video, an Instagram post and two Facebook posts for an electric scooter manufacturer were banned for misleadingly and irresponsibly suggesting electric scooters could be used on public roads or pavements in the UK.

  • Jaguar Land Rover Ltd

    • Upheld
    • Social media (own site)
    • 04 October 2023

    A tweet about the Range Rover Sport SV was banned for making speed and acceleration the main message of the ad.

Informally resolved (30)
  • Motoring Assistance Ltd t/a Motoring Assistance

    • 03 January 2024
    • Number of complaints: 1

  • Vauxhall Motors Ltd t/a Vauxhall Motors

    • 26 February 2020
    • Number of complaints: 1

  • Vauxhall Motors Ltd t/a Vauxhall Motors

    • 29 January 2020
    • Number of complaints: 1

  • Mazda Motors UK Ltd t/a Mazda Motors (UK) Ltd

    • 11 November 2020
    • Number of complaints: 1

  • Nissan Motor (GB) Ltd t/a Nissan Motor (GB) Ltd

    • 07 October 2020
    • Number of complaints: 1

  • Nissan Motor (GB) Ltd

    • 11 January 2023
    • Number of complaints: 1

  • Vauxhall Motors Ltd

    • 09 November 2022
    • Number of complaints: 1

  • RAC Motoring Services

    • 28 September 2022
    • Number of complaints: 1

  • RAC Motoring Services

    • 30 March 2022
    • Number of complaints: 1

  • Vauxhall Motors Ltd

    • 17 November 2021
    • Number of complaints: 1

  • MG Motor UK Ltd

    • 17 February 2021
    • Number of complaints: 1

  • RAC Motoring Services

    • 06 January 2021
    • Number of complaints: 1

  • Hyundai Motor UK Ltd

    • 23 December 2020
    • Number of complaints: 1

  • Lookers Motor Group Ltd

    • 02 December 2020
    • Number of complaints: 1

  • RAC Motoring Services

    • 05 August 2020
    • Number of complaints: 1

  • SsangYong Motor UK Ltd

    • 18 March 2020
    • Number of complaints: 1

  • Eden Motor Retail Ltd

    • 23 October 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Ford Motor Company Ltd

    • 16 October 2019
    • Number of complaints: 1

    Media: Internet (social networking)

  • Tesla Motors Ltd

    • 02 October 2019
    • Number of complaints: 1

    Media: Internet (on own site), Email

  • Nissan Motor (GB) Ltd

    • 05 June 2019
    • Number of complaints: 1

    Media: Internet (on own site), Catalogue, Brochure