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Betway Ltd
A pre-roll ad on YouTube for Betway featured the Chelsea FC logo in a manner which was likely to be of strong appeal to under-18s.
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Bonne Terre Ltd t/a Sky Bet
[Republished ruling] A promoted tweet for Sky Bet featured Gary Neville, a person who was likely to be of strong appeal to under-18s.
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Eaton Gate Gaming Ltd t/a Kwiff
A post on Kwiff’s X account featured Sir Lewis Hamilton, a person who was likely to be of strong appeal to under-18s.
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Dribble Media Ltd t/a Midnite
A post on Midnite’s X page featuring an AI generated video depicting footballer Trent Alexander-Arnold had strong appeal to under-18s.
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Mecca Bingo Ltd
A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.
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Play’n GO Malta Ltd
Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.
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Buzz Group Ltd
A post on Buzz Bingo Grimsby’s Facebook page featuring a cartoon action figure wasn’t likely to be of strong appeal to under-18s.
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Fitzdares Ltd
A post on ex-England cricketer, Stuart Broad’s X page promoting a bookmaker did not break our gambling rules as he was not likely to be of strong appeal to under-18s.
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Postcode Lottery Ltd t/a People's Postcode Lottery
A TV ad for the Postcode Lottery featuring Emma Willis was not likely to be of strong appeal to under-18s.
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Lindar Media Ltd t/a MRQ.com
A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.
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LeoVegas Gaming plc t/a Bet MGM
A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.
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Jumpman Gaming Ltd t/a Lights Camera Bingo
A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.
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LeoVegas Gaming plc t/a BetUK
A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.
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Buzz Group Ltd
A post on Buzz Bingo’s Facebook page contained imagery that was likely to appeal strongly to under-18s.
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WHG (International) Ltd t/a William Hill Online
A promoted tweet for William Hill was not of strong appeal to those aged under 18.
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Hillside (UK Sports) ENC t/a bet365
A tweet published by Sky Sports Premier League’s Twitter account, promoted by bet365 broke our strict rules, by featuring Granit Xhaka who has a strong appeal to those under 18 years of age.
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LC International Ltd t/a Ladbrokes
Four promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring prominent tennis players.
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LC International Ltd t/a Ladbrokes
Two promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring five Premier League managers.
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LC International Ltd t/a Ladbrokes
A promoted tweet for Ladbrokes broke our strict rules, by including an image that featured Jake Paul who has a strong appeal to those under 18 years of age.
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Hillside (UK Sports) ENC t/a bet365
A promoted tweet for bet365 which contained an image that featured boxer Chris Eubank Jr was not of strong appeal to children or young persons.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (24)