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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Lamb & Co. Property Ltd
An outdoor poster for an estate agents was banned for being likely to cause offence.
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LeMieux Ltd
A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.
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Surfshark Ltd
A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.
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The Otley Burger Company
A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.
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Legal Utopia Ltd
A TV ad which used the term “shyster” was found to be unlikely to cause serious or widespread offence.
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Box Menswear Ltd
Three email ads for Box Menswear were banned for being sexually explicit and likely to cause serious offence.
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JD Recruitment Group Ltd
A post on recruiter JD Recruitment's Facebook page was banned for being likely to cause serious offence on the grounds of race and for objectifying women.
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Rangosious Public Holdings Ltd t/a Amrita Studios
An ad for a gaming app was banned for objectifying women and for being likely to cause serious or widespread offence.
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Person(s) unknown
Two in-app ads were banned for containing extremely graphic sexual imagery in a medium that would have general appeal, including to children. We considered the ads were likely to cause serious and widespread offence and had been inappropriately targeted.
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salesforce UK Ltd
A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.
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Banter Group Ltd t/a BanterKing
A paid-for display ad for an online novelty goods retailer which appeared in the Sky Sports app was banned for being likely to cause serious or widespread offence.
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Person(s) unknown t/a KaiAviation
A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad for KFC did not perpetuate negative ethnic stereotypes and was unlikely to cause serious or widespread offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (14)