Rulings (61)
  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • DUSK (Retail) Ltd

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad was not likely to cause serious or widespread offence over its portrayal of men.

  • LeoVegas Gaming plc t/a Bet MGM

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.

  • Jumpman Gaming Ltd t/a Lights Camera Bingo

    • Not upheld
    • Television
    • 13 March 2024

    A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.

  • LeoVegas Gaming plc t/a BetUK

    • Upheld
    • Radio
    • 13 March 2024

    A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.

  • Vir Health Ltd t/a Numan

    • Upheld
    • Television
    • 06 March 2024

    A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.

  • DUSK (Retail) Ltd

    • Not upheld
    • Television
    • 28 February 2024

    A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.

  • Greater London Authority

    • Upheld
    • Radio
    • 07 February 2024

    A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • Outsourceful Ltd t/a Outsourceful

    • Upheld
    • Email, Internet (website content)
    • 24 January 2024

    An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Happytiger ApS

    • Upheld
    • Television
    • 10 January 2024

    A TV ad for bingo featured someone who appeared to be under the age of 25.

  • Howe Tools Ltd

    • Upheld
    • Radio
    • 20 December 2023

    Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliability, which is why we sell quality power tools from only the best brands. And if you don’t believe us you can g...

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld in part
    • 20 December 2023

    An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...

  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • Internet (display), App (paid ad)
    • 01 November 2023

    Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.