Rulings (41)
  • Smiles Powder UK Ltd

    • Upheld
    • Internet (on own site)
    • 29 May 2019

    A website, www.getsmirk.com, for a teeth whitening product, Smirk, seen on 10 July 2018, included towards the bottom of the home page the heading “Results, the first time” and a before and after illustration of teeth. On the “Before” image the teeth were yellow and on the “After” image the teeth were white. Accompanyin...

  • iSpyEyes 1964262

    • Upheld
    • Internet (social networking)
    • 29 May 2019

    Several posts appearing on the Instagram page of Marnie Simpson, a reality television personality, seen in September and October 2018: a. The first post stated, “The hottest fires burn blue, and her eyes are no different … Lenses | my range @ispyeyes …”. b. Another post stated, “Om...

  • Ziffit Ltd

    • Not Upheld
    • Television
    • 22 May 2019

    A TV ad for Ziffit.com, an online selling service, seen on 8 February 2019 opened with an animation of a man and woman surrounded by books. The voice-over stated, “How can you quickly turn books into money? Ziffit.com pays for all kinds of books as well as CDs, DVDs and games, simply use our app to zap the barcod...

  • Cycle Safety Technologies Ltd

    • Upheld
    • Internet (on own site)
    • 15 May 2019

    A tweet from Cycle Safety Technologies, a traffic monitoring app for drivers and cyclists, posted on 11 February 2019, stated “We confirm that cycle safety technology app Is for all road users. If a cyclist Is not using the app but a driver Is using the app the responsibility rest [sic] with the cyclist. All accidents ...

  • Lidl UK GmbH t/a Lidl

    • Upheld
    • National press
    • 08 May 2019

    A national press ad seen on 17 January 2019, featured the claims “YOUR MONEY'S WORTH MORE AT LIDL” and "Prices crunched all year round" above a photograph of four branded food products including Cathedral City cheddar cheese. Text below stated “£11.50 at Morrisons” and &ldquo...

  • Nespresso UK Ltd

    • Upheld
    • E-mail
    • 08 May 2019

    An email promotion from Nespresso, received on 29 October 2018, offered a free milk frother. Text stated “Stock up on your favourite Nespresso coffees and we’ll treat you to a complimentary Aeroccino4 Milk Frother.* Simply order 400 capsules before 11th November to enjoy milky coffee creations worthy of any...

  • Beiersdorf UK Ltd

    • Not Upheld
    • Television
    • 01 May 2019

    A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

  • National Injury Claimline Ltd t/a The Medical Negligence Experts

    • Upheld
    • Internet (on own site)
    • 01 May 2019

    A website for claims management company The Medical Negligence Experts, www.the-medica-negligence-experts.co.uk, seen on 31 January 2019 featured text which stated "The Medical Negligence Experts are here to help if you have been affected by negligence and wish to seek birth injury compensation" and featured ...

  • Sure (Guernsey) Ltd t/a Sure

    • Upheld
    • Internet (on own site)
    • 01 May 2019

    A Facebook sponsored post and a website for Sure mobile network, seen in November 2018 and March 2019: a. The Facebook sponsored post featured text which stated "Join Sure and get 6 months half price on Jersey's fastest mobile network". Further text stated "Go Sure. Go better. on [sic] the Island&...

  • Tefincom SA t/a NordVPN

    • Upheld
    • Television
    • 01 May 2019

    A TV ad for NordVPN seen on 9 January 2019. The ad began with a man walking down a train cubicle. Text on screen appeared that stated “Name: John Smith”. A man’s voice then said, “Look it’s me, giving out my credit card details.” The ad then showed the man handing his credit card to ...

  • Candy Coat Ltd

    • Upheld
    • Internet (on own site)
    • 24 April 2019

    A website for Candy Coat, www.lovecandycoat.com, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...

  • Celtic Sustainables Ltd

    • Upheld in part
    • Internet (on own site)
    • 24 April 2019

    A website for Celtic Sustainables paint, www.celticsustainables.co.uk, seen on 29 June 2018, featured text which stated "Natural Paint & Decorating". Further text stated "SUPPLIERS OF ECO PAINT, NATURAL & ECO-FRIENDLY DECORATING, SUSTAINABLE BUILDING AND ENERGY SAVING PRODUCTS".

  • Edward Bulmer Ltd

    • Upheld in part
    • Internet (on own site)
    • 24 April 2019

    A website for Edward Bulmer paint, www.edwardbulmerpaint.co.uk, seen on 29 June 2018, featured text which stated "Edward Bulmer Natural Paints are the safe and beautiful choice for decorating your children's rooms". Further text stated "It is made from entirely natural ingredients" and "We&...

  • Really Great Cruises Ltd t/a Cruise Nation

    • Upheld
    • E-mail
    • 24 April 2019

    Two direct marketing emails from Cruise Nation, promoting cruise holiday deals: a. An email received on 20 September 2018 included the text “THE DRINKS ARE ON US! FROM ONLY £799”. A circular icon with a green tick and the text “lowest price guaranteed” was placed beside the price claim....

  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...

  • DMG Media Ltd t/a The Mail on Sunday

    • Upheld
    • Internet (on own site)
    • 17 April 2019

    A national press ad and website listing for a Smart Plug, seen on 25 August 2018: a. The national press ad, seen on the front page of The Mail on Sunday, featured a bright pink background with bold, uppercase text that read “FREE* SMART PLUG”. Below that was smaller text also in uppercase that read &ldqu...

  • DSG Retail Ltd in association w/Reach Plc

    • Upheld
    • Regional press
    • 17 April 2019

    The Liverpool Echo website www.liverpoolecho.co.uk, featured what appeared to be an article with the headline “Currys PC World launches its incredible Black Friday 2018 deals with £600 off TVs”. A subheading stated “Products from brands such as Sony, Hotpoint, HP and Nintendo are included”...

  • Dawson & Walsh Ltd

    • Not Upheld
    • Internet (OM 3rd party)
    • 17 April 2019

    A job listing posted by the recruiters Dawson & Walsh, seen 6 November 2018 on TotalJobs, for a permanent .NET Developer position located in Cardiff. The ad’s heading stated “.NET Developer, ASP.NET, C# - Cardiff”.

  • Leftmove Estate Agents Ltd

    • Upheld
    • Internet (on own site), Internet (social networking), Brochure
    • 17 April 2019

    A website and a Facebook post for estate agent Leftmove: a. The website www.leftmove.com, seen on 11 January 2019, stated on the home page "Official Market Leaders ... In 2017 we sold more in PR4 than any of our competitors. During the period 01/01/2017 - 31/12/2017 we successfully sold more properties in the P...

  • Susan DeVere t/a Win Your Castle

    • Upheld
    • Internet (sales promotion)
    • 17 April 2019

    The Orchardton Castle Facebook page, seen on 5 February 2018, stated “BUY AN ENTRY AND GET A FREE ENTRY WITH FACEBOOK. Share and like OUR PAGE on Facebook - fill in a form from our site Don’t forget to fill in the question answers [sic]. thank you. https://winacastle.co.uk https://winyourcastle.com https://...

Informally resolved (5)
  • British Airways Plc

    • 05 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Roofoods Ltd

    • 05 June 2019

    Media: Internet
    Topic: Food, drink and supplements

  • British Airways Plc t/a British Airways

    • 29 May 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • MuscleFood Ltd

    • 29 May 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions

  • University of Chester

    • 29 May 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials