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UK Flooring Direct Ltd
An ad on the company’s website misleadingly implied a particular savings offer was time-sensitive.
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Capri Sun GmbH
A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.
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Ten Percent Music Elite Group Ltd t/a TPM the Label
An Instagram post promoting a prize draw did not award prizes as described and was not administered fairly.
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Bier Nuts Ltd t/a Bier Company
An email and a text message for a mail order beer subscription service misled consumers by falsely claiming or implying they had won a prize of “free beer for life”.
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Mondelez UK Ltd
A website ad for a Cadburys promotion was banned for omitting significant terms and conditions.
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Bighams Ltd
A product packaging ad promoting a competition to win a campervan broke the CAP Code as the promotion was not administered fairly.
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Chinnock Housing Ltd
A direct mailing for a property company was banned for not being obviously identifiable as an ad.
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Stephen Bear t/a stevie bear
A tweet by Stephen Bear about a promotion broke the CAP Code as the promotion was not administered fairly.
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Mondelez UK Ltd t/a Cadbury
A promotion for a Cadbury competition breached the CAP Code because they were unable to provide the full names of the judges on request.
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Witcombe Festival
An Instagram post by the Witcombe Festival for a promotion to win tickets to the festival was banned because the promotion was not administered fairly.
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SR2AN Ltd
An Instagram post promoting a competition to win various prizes was banned for not being administered fairly.
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The Hut.com Ltd
A promotional email advertising haircare products was banned for making misleading discount claims.
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Yolé Global Pte Ltd
An Instagram post for an ice cream and frozen yogurt retailer’s promotion was banned because the prize draw was not awarded in accordance with the laws of chance.
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The Hut.com Ltd
A website ad for a skincare company’s promotion was banned for not making all significant conditions of the promotion sufficiently clear.
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BrewDog plc
Three social media posts by BrewDog broke the CAP Code for making misleading claims relating to a promotion.
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Abellio East Midlands Ltd t/a East Midlands Railway
A promotion for a competition, which featured on East Midlands Railways’ website, was banned for not awarding the prize as described in the ad.
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Bellatricks Ltd t/a Get The Gloss
We banned a promotion on Get the Gloss’ Instagram for not being fairly administered.
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Hughes TV And Audio Ltd
We banned three ads for failing to correctly administer a promotion, and failing to advertise all routes to entry.
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Prettylittlething.com Ltd
We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.
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Briley Powell
We ruled against an influencer who failed to award prizes promised in a social media draw.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (20)