Rulings (209)
  • Aspro Atlantic Medikal Turizm Ticaret Limited ┼×irketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Hovis Ltd t/a Hovis

    • Not upheld
    • Internet (website content), Social media (own site)
    • 28 February 2024

    Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.

  • Lenovo Technology (UK) Ltd

    • Upheld
    • Email
    • 28 February 2024

    An email contained the misleading claim “Get 10% off any product”.

  • Space NK Ltd t/a Space.NK

    • Upheld
    • Social media (own site)
    • 28 February 2024

    A competition via an Instagram post did not award a prize in accordance with change, was not administered fairly and omitted significant conditions.

  • Ford Motor Company Ltd t/a Ford

    • Not upheld
    • Search (paid)
    • 21 February 2024

    A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.

  • GMRD Apps Ltd t/a Impulse Brain Training

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.

  • Happyo

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 February 2024

    Four posts on X (formerly Twitter) were not obviously identifiable as ads, and claimed that a food could treat insomnia and anxiety.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • BMW (UK) Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Greater London Authority

    • Upheld
    • Radio
    • 07 February 2024

    A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.

  • MG Motor UK Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • Witcombe Festival

    • Upheld
    • Social media (own site)
    • 07 February 2024

    A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.

  • Brooksdale Ltd

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.

  • Churchill Retirement Living Ltd t/a Churchill Retirement Living

    • Upheld
    • Internet (website content), Social media (own site)
    • 31 January 2024

    A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.

  • LifeSafe Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.

  • Lynne McTaggart

    • Upheld
    • Email, Internet (website content)
    • 31 January 2024

    Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.

  • Reclaim My PPI Tax Ltd t/a Reclaim My PPI Tax

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Three paid-for Facebook ads for PPI tax rebates misleadingly implied they were from HMRC or an official government service, and irresponsibly took advantage of people’s concerns about the cost of living crisis.

  • Team RH Fitness Ltd

    • Upheld
    • Social media (own site)
    • 31 January 2024

    A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.