Rulings (28)
  • Wowcher Ltd

    • Upheld
    • Website (own site)
    • 02 July 2025

    A website failed to administer a promotion fairly and caused unnecessary disappointment.

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Groupe SEB UK Ltd t/a Tefal

    • Upheld
    • Website (own site)
    • 16 April 2025

    A website product page for a set of pans misleadingly implied that a discount offer could be used for particular products when that was not the case.

  • NKD Medical Ltd t/a Dr Ducu London

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for Dr. Ducu, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Rejuvenate Academy Ltd t/a Rejuvenate Clinics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Rejuvenate Clinics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Foreo AB t/a Foreo

    • Upheld in part
    • Internet
    • 09 April 2025

    A product listing on Amazon made unsubstantiated claims that an IPL device could reduce or remove hair permanently and that treatments was ‘pain-free’.

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 12 March 2025

    A teleshopping presentation made unsubstantiated price and savings claims. 

  • Meggan Kirkland

    • Upheld
    • Social media (influencer or affiliate ad)
    • 19 February 2025

    A promotion on Meggan Kirkland’s Instagram account wasn’t administered fairly.

  • The Essence Vault Ltd

    • Upheld
    • Social media (paid ad)
    • 15 January 2025

    A paid-for Facebook ad made misleading pricing claims.   

  • Beer52 Ltd

    • Upheld
    • Email
    • 18 December 2024

    Two email promotions omitted significant conditions.

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 18 December 2024

    A website implied that a promotion was time limited when this wasn’t the case, made misleading and unsubstantiated savings claims and made unsubstantiated claims about the health properties of their products.

  • Valterous Ltd t/a Therapie Clinic

    • Upheld
    • Social media (paid ad)
    • 18 December 2024

    A paid-for Facebook ad indirectly advertised a prescription only medicine to the public.

  • Jaded London Ltd

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • Churchill Retirement Living Ltd

    • Upheld
    • National newspaper (paid ad)
    • 04 December 2024

    A national newspaper ad failed to include the significant conditions of a promotion, including a closing date.

  • Samsung Electronics (UK) Ltd

    • Upheld
    • Internet (website content)
    • 27 November 2024

    A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.

  • Pall Mall Medical (Manchester) Ltd t/a Pall Mall Cosmetics

    • Upheld
    • Social media (own site)
    • 09 October 2024

    An Instagram ad was irresponsible as it trivialised the decision to undergo cosmetic surgery and linked cosmetic surgery with happiness and confidence.

  • PlymGlow Ltd

    • Upheld
    • Circular
    • 09 October 2024

    A circular for a tanning salon discouraged essential treatment for conditions for which medical supervision should be sought and irresponsibly claimed that health benefits could be obtained from sunbeds.

Informally resolved (1)
  • L'OrĂ©al (UK) Ltd

    • 17 July 2024
    • Number of complaints: 0

    Topic: Beauty products, grooming and hygiene