Rulings (118)
  • Get Fitt Ltd

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A website broke the rules for not being able to prove claims that Infrared light therapy could treat conditions, and for referencing conditions for which medical supervision was necessary.

  • Kimberly-Clark Ltd t/a Andrex

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A webpage for toilet wipes broke the rules for omitting material information around the standards the products conformed to.

  • The Cornish Rum Company Ltd

    • Upheld in part
    • Internet (social networking)
    • 16 October 2019

    Ads on Instagram and in print were banned for linking alcohol to illicit drugs and for implying alcohol was capable of changing mood.

  • appleiphoneunlock.uk

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A phone repair website quoted misleading prices.

  • Bristol Airport Ltd

    • Not Upheld
    • E-mail
    • 09 October 2019

    An email promoting return flight deals from Bristol to North America was not considered misleading.

  • Centurius Ltd

    • Upheld
    • Internet (on own site)
    • 09 October 2019

    A pension comparison website misleadingly claimed to offer financial advice.

  • L'Oréal (UK) Ltd

    • Upheld in part
    • Television, Radio
    • 09 October 2019

    TV and radio ads for suncream misleadingly claimed to provide 5-star UVA protection.

  • Neal's Yard (Natural Remedies) Ltd

    • Not Upheld
    • Internet (on own site)
    • 09 October 2019

    Claims on Neal’s Yard’s website did not break misleadingness or environmental claims rules.

  • Property Improvement & Maintenance Services Ltd t/a Wandsworth Plumbers

    • Upheld
    • Internet (on own site)
    • 09 October 2019

    A plumber’s website misleadingly stated they did not charge a call-out fee, and implied a trading address from which they didn’t operate. 

  • TalkTalk Telecom Ltd

    • Upheld
    • E-mail
    • 09 October 2019

    TalkTalk emails misleadingly claimed users were approaching their data capacity.

  • Virgin Wine Online Ltd

    • Upheld
    • E-mail
    • 09 October 2019

    An email for a wine deal was misleading and broke the promotions rules. 

  • BP Oil UK Ltd

    • Not Upheld
    • National press, Television, Radio
    • 02 October 2019

    TV, press and radio ads for BP Ultimate Fuel did not break the rules around misleadingness, substantiation, exaggeration or comparison.  

  • Install Base Ltd t/a Job Worth Doing

    • Upheld
    • Internet (on own site)
    • 02 October 2019

    An ad on a website for energy efficient home improvements was banned for making unsubstantiated claims.

  • RB UK Commercial Ltd t/a Dettol

    • Upheld
    • Television
    • 02 October 2019

    A TV ad for Dettol Spray Refills was found to make misleading claims around the environmental impact of the refill pouches.

  • TheHut.com Ltd t/a Zavvi

    • Upheld
    • E-mail
    • 02 October 2019

    An email sent by an online retailer misleadingly claimed entrants had won tickets to the UEFA Champions League Final.

  • Greenstar Gas, Plumbing and Heating

    • Upheld
    • Internet (on own site)
    • 31 July 2019

    A website, for a plumbing and heating company, www.greenstarcolchester.co.uk, seen on 9 February 2019, stated "Greenstar Powerflushing, Gas, Plumbing and Heating is the only plumbing and service company that has [sic] 100% transparent ... pricing system ...".

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • USN (UK) Ltd

    • Upheld in part
    • Internet (on own site)
    • 31 July 2019

    A website, www.uk.usn-sport.com, seen on 1 November 2018 selling food supplements featured text on a product page that stated “PHEDRA CUT LIPO XT … Phedra Cut Lipo XT is the latest breakthrough from USN. It consists of a two-in-one liquid capsule containing ground-breaking, clinically researched ingredient...

  • Unilever UK Ltd

    • Not Upheld
    • 31 July 2019

    An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...

  • Waverley Media Ltd t/a Waverley Media Ltd

    • Upheld
    • Internet (on own site)
    • 24 July 2019

    A web document for a provider of 'trading systems', Waverley Media, seen on 23 April 2019, promoted a scheme named 'Daisho-Lite'. The document featured text which stated "a handful of disgruntled competitors and serial complainers who can't be bothered to follow instructions have been hard at w...

Informally resolved (62)
  • EMP Mail order UK Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (display)
    Topic: Pricing and charges

  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • Flipper Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Grylls Adams Estate Agents

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Kettle Foods Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Packaging
    Topic: Promotions and competitions

  • L'Oréal (UK) Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Royal Panda Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gambling

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • TalkTalk Telecom Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: E-mail
    Topic: Promotions and competitions, Pricing and charges

  • Tapi Carpets & Floors Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Point of sale
    Topic: Promotions and competitions, Pricing and charges

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions

  • Toyota (GB) plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Warners Group Publications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking)
    Topic: Claims, endorsements and testimonials

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene

  • www.axparis.co.uk Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • ADIDAS (UK) Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Absolute-Collagen Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Health conditions

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming

  • BRITISH TELECOMMUNICATIONS PLC

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Computers, phones and telecoms, Pricing and charges