Rulings (39)
  • Care Pharma Bradford Ltd t/a The Care Pharmacy

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google search ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • Express Healthcare Ltd t/a pharmacyonline

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Juniper Technologies UK Ltd

    • Upheld
    • Search (paid)
    • 07 October 2026

    A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    A paid-for Facebook ad for MedExpress promoted prescription-only medicines to the public, against the law and our rules.

  • Simple Online Healthcare Ltd t/a Simple Online Pharmacy

    • Upheld
    • Social media (paid ad)
    • 07 October 2026

    Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.

  • Hemios

    • Upheld
    • Social media (paid ad), Internet (display)
    • 09 September 2026

    A paid-for Facebook ad and a paid-for YouTube display ad for a magnetic bracelet made misleading claims in relation to weight-loss and improving erectile performance.

  • SheMed Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.

  • The Monty Bojangles Co Ltd

    • Not upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Instagram ad for Monty Bojangles didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.   

  • Hotpoint UK Appliances Ltd

    • Upheld
    • Website (own site)
    • 26 August 2026

    A website for Hotpoint made misleading comparative claims.

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for advertising purposes as independent review sites. They also promoted weight loss prescription-only ...

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy promoted weight loss prescription-only medicines to the public, against the law and our rules.

  • Utility Warehouse Ltd

    • Upheld in part
    • 29 July 2026

    A page on a mobile phone operator’s website didn’t make sure that their unlimited claims were directly qualified with the terms of their fair use policy. Another issue was investigated but it didn’t break our rules.   

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...

  • Parker Products Ltd t/a ParkerBrand

    • Upheld
    • Website (own site)
    • 15 July 2026

    A website ad for a pressure washer made misleading savings claims and stated savings against previous prices without evidence that the product was normally sold at that price. 

  • Phlo Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules. 

  • Cablelinker Electronics Ltd t/a Aquoxis

    • Upheld
    • Social media (paid ad)
    • 01 July 2026

    A YouTube pre-roll ad and two online display ads for a pressure washer misleadingly exaggerated the functionality of the product.

  • Take-Two Interactive Software Inc t/a Take Two Interactive

    • Not Upheld
    • Transport
    • 01 July 2026

    An ad for the video game Borderlands 4 seen on a bus, didn’t omit material information.

  • YN Netcom Ltd t/a BeeHome

    • Upheld
    • Social media (paid ad)
    • 01 July 2026

    A paid-for Facebook ad for a cordless pressure washer misleadingly exaggerated the functionality of the product and claimed they had a high rating based on customer reviews when this was not the case.

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. 

  • Revolut Ltd

    • Not upheld
    • Website (own site)
    • 24 June 2026

    A webpage on Revolut’s website wasn’t misleading.