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Heineken UK Ltd
A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.
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DNBA Entertainment Ltd
An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.
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Pure Wines Ltd
An ad on Instagram and the company’s website broke the strict alcohol ad rules by linking alcohol with seduction and sexual activity.
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Served Drinks Ltd t/a Served
Three ads on Facebook and Instagram were banned for making health and nutrition claims about an alcoholic product, and for implying alcohol can overcome boredom.
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Wild Drinks Group Ltd t/a Whisp Drinks
We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.
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Yogscast Ltd
An ad on the Yogscast YouTube channel was not found to be inappropriately targeted at children.
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Cider of Sweden Ltd
A radio ad for Kopparberg was banned for implying that alcohol could contribute to an individual’s popularity and that drinking alcohol was a key component of social success or acceptance.
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The Chop Shop
A website and three Instagram posts by a drinks device retailer were banned for featuring the excessive consumption and irresponsible serving of alcohol and for featuring someone who appeared to be under 25 years of age.
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The Lowcal Ltd
An Instagram story posted by Adam Cuthbertson was banned for not being obviously identifiable as an ad and for making non-permitted nutrition claims about alcoholic drinks.
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Person(s) unknown
A Facebook post for an alcohol delivery service was banned for encouraging excessive drinking and anti-social behaviour.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (10)