Rulings (10)
  • Heineken UK Ltd

    • Not upheld
    • Television, Social media (own site)
    • 20 July 2022

    A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.

  • DNBA Entertainment Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.

  • Pure Wines Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An ad on Instagram and the company’s website broke the strict alcohol ad rules by linking alcohol with seduction and sexual activity.

  • Served Drinks Ltd t/a Served

    • Upheld in part
    • Social media (paid ad)
    • 06 July 2022

    Three ads on Facebook and Instagram were banned for making health and nutrition claims about an alcoholic product, and for implying alcohol can overcome boredom.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 June 2022

    We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.

  • Yogscast Ltd

    • Not upheld
    • Internet (video)
    • 30 March 2022

    An ad on the Yogscast YouTube channel was not found to be inappropriately targeted at children.

  • Cider of Sweden Ltd

    • Upheld
    • Radio
    • 22 December 2021

    A radio ad for Kopparberg was banned for implying that alcohol could contribute to an individual’s popularity and that drinking alcohol was a key component of social success or acceptance.

  • The Chop Shop

    • Upheld
    • Internet (website content), Social media (own site)
    • 22 December 2021

    A website and three Instagram posts by a drinks device retailer were banned for featuring the excessive consumption and irresponsible serving of alcohol and for featuring someone who appeared to be under 25 years of age.

  • The Lowcal Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 December 2021

    An Instagram story posted by Adam Cuthbertson was banned for not being obviously identifiable as an ad and for making non-permitted nutrition claims about alcoholic drinks.

  • Person(s) unknown

    • Upheld
    • Social media (own site)
    • 01 December 2021

    A Facebook post for an alcohol delivery service was banned for encouraging excessive drinking and anti-social behaviour.