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Beer52 Ltd
A website ad for a beer subscription service made misleading claims about a discount offer.
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Global Brands Ltd
An Instagram post promoting a VK drink did not inappropriately target children.
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Bacardi Global Brands Ltd t/a Bombay Sapphire Gin
A VOD and cinema ad for gin did not break the rules around implying alcohol was capable of changing mood or enhancing creativity.
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Missguided Ltd
A TV ad for a clothing company did not encourage irresponsible drinking.
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Person(s) unknown t/a The Folly Bar
An ad seen on Facebook was banned for promoting or condoning excessive alcohol consumption.
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Sazerac UK Ltd
Instagram posts promoting alcohol broke the rules for including individuals who were or seemed to be under 25 years of age.
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BrewDog Plc
A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.
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Blackrose Ltd
Facebook posts promoting three pubs broke the rules for encouraging excessive drinking and implying alcohol had therapeutic qualities.
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Halewood International Ltd t/a Tequila Rose
A post on Holly Ah-Thion’s Instagram account for Tequila Rose Liqueur broke the rules around alcohol ads featuring those who are or seem to be under 25 years of age.
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Redee Solutions LLC
A Facebook ad for an alcohol flush solution was banned for being socially irresponsible and for not holding adequate evidence to support their claims.
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The Cornish Rum Company Ltd
Ads on Instagram and in print were banned for linking alcohol to illicit drugs and for implying alcohol was capable of changing mood.
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Drake & Morgan Ltd
Claims on a webpage and email for bar and restaurant chain Drake and Morgan’s botanical themed drinks was considered socially irresponsible.
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Virgin Wine Online Ltd
An email for a wine deal was misleading and broke the promotions rules.
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Trossachs Distillery Ltd t/a McQueen Gin
A TV ad for McQueen Gin was banned as it irresponsibly linked drinking alcohol with potentially dangerous physical activities.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (14)