Rulings (50)
  • Missguided Ltd

    • Not upheld
    • Television
    • 08 January 2020

    A TV ad for a clothing company did not encourage irresponsible drinking.  

  • Person(s) unknown t/a The Folly Bar

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    An ad seen on Facebook was banned for promoting or condoning excessive alcohol consumption.

  • Sazerac UK Ltd

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    Instagram posts promoting alcohol broke the rules for including individuals who were or seemed to be under 25 years of age.

  • BrewDog Plc

    • Upheld
    • Poster
    • 18 December 2019

    A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.

  • Channel Four Television Corporation t/a 124-126 Horseferry Road

    • Upheld
    • Poster
    • 18 December 2019

    A poster ad for a Channel 4 programme broke the rules around social responsibility and offence.

  • Blackrose Ltd

    • Upheld
    • Internet (social networking)
    • 11 December 2019

    Facebook posts promoting three pubs broke the rules for encouraging excessive drinking and implying alcohol had therapeutic qualities.

  • DeadHappy Ltd

    • Upheld
    • Internet (social networking)
    • 11 December 2019

    An ad on Facebook for a life insurance provider was banned for being irresponsible and trivialising suicide.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld
    • Poster, National press
    • 04 December 2019

    A poster and press ad for KFC were banned for being likely to cause offence.

  • Beamish Hall Ltd t/a Beamish

    • Not Upheld
    • Poster
    • 20 November 2019

    A poster for a Halloween event did not break the rules around responsibility and harm and offence

  • Cashino Gaming Ltd t/a Merkur Cashino

    • Not Upheld
    • Ambient, Leaflet
    • 20 November 2019

    A promotion for Cashino Gaming on a bus ticket did not break the gambling ad targeting rules.

  • Halewood International Ltd t/a Tequila Rose

    • Upheld in part
    • Internet (social networking)
    • 20 November 2019

    A post on Holly Ah-Thion’s Instagram account for Tequila Rose Liqueur broke the rules around alcohol ads featuring those who are or seem to be under 25 years of age.

  • IMPERIAL TOBACCO LTD t/a Imperial Tobacco Ltd

    • Not Upheld
    • Poster, Transport
    • 20 November 2019

    Posters for e-cigarettes did not break the rules around encouraging non-smokers and non-nicotine users to use e-cigarettes.  

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Upheld
    • Poster
    • 20 November 2019

    A poster and billboard for a Halloween event were socially irresponsible. 

  • SuperAwesome Trading Ltd t/a PopJam

    • Upheld
    • Television
    • 13 November 2019

    A TV ad for a children’s app was banned for being socially irresponsible.

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • Paramount Pictures UK

    • Not Upheld
    • Poster
    • 17 July 2019

    A poster for the cinema release of the film ‘Pet Sematary’ (2019) seen on the side of a bus, in April 2019, featured an image of children with animal masks and carrying various objects, including a spade, a crucifix and a wheelbarrow, walking through the woods with crucifixes in the background. Text beneath...

  • Universal Music Operations Ltd

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Billie Eilish’s album ‘When we all fall asleep, where do we go?’, seen at around 8.15 pm on 29 March 2019 began with on-screen text that stated the name of the artist while a voice-over said, “This is ‘When we all fall asleep, where do we go?’ the debut album from Billie ...

  • Bacardi Global Brands Ltd t/a Bombay Sapphire Gin

    • Not upheld
    • VOD, Cinema
    • 08 January 2020

    A VOD and cinema ad for gin did not break the rules around implying alcohol was capable of changing mood or enhancing creativity.

  • Unisnacks Europe Ltd

    • Upheld in part
    • Internet (social networking)
    • 06 November 2019

    Ads for biscuits appearing on Facebook, a website and on the product were banned for being irresponsible and encouraging excessive behaviours.

  • Paramount Pictures International

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A YouTube ad for the film Pet Sematary was banned for being inappropriately targeted at children.

Informally resolved (4)
  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

  • The Feel Good Group Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • HALFORDS LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Safety and security

  • Senso-Rex Ltd

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Medicines, remedies and therapies