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Cult Wines Ltd
A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...
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JR Biomedical Ltd t/a SELFCHECK
Two paid-for Google ads for a medical device company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for which medical supervision sh...
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Lifelab Testing Ltd
A paid-for Facebook ad and a website ad for an at home medical testing company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for wh...
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Magic Tavern Inc
Three paid-for Meta ads for a mobile app game were socially irresponsible and likely to cause serious or widespread offence, including by normalising, condoning and making light of domestic violence, abusive relationships, and bullying, by objectifying women and by presenting gender stereotypes in a way that would like...
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Nutreance LLC t/a Top 5 Supplements
Two paid-for Google ads for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ads also failed to make t...
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Pernod Ricard UK Ltd t/a Absolut
Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.
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Banquist Ltd t/a Winedrops
Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.
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Supreme CBD Ltd
A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.
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Betway Ltd
A pre-roll ad on YouTube for Betway featured the Chelsea FC logo in a manner which was likely to be of strong appeal to under-18s.
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Bonne Terre Ltd t/a Sky Bet
[Republished ruling] A promoted tweet for Sky Bet featured Gary Neville, a person who was likely to be of strong appeal to under-18s.
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Eaton Gate Gaming Ltd t/a Kwiff
A post on Kwiff’s X account featured Sir Lewis Hamilton, a person who was likely to be of strong appeal to under-18s.
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HW Fantasy Ltd t/a My Passion
An in-game ad for an online romantic novel service, seen in a puzzle game was socially irresponsible and likely to cause serious and widespread offence, including by trivialising violence against women.
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Au Vodka Ltd
A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.
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Currys Group Ltd t/a Currys
A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.
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Voodoo Doll Ltd t/a MOJO Manchester
A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking.
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William Hill Organization Ltd t/a William Hill
A promotional voucher for William Hill encouraged irresponsible use.
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Indigo Sun Retail Ltd t/a Indigo Sun
A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.
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Heineken UK Ltd
An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life.
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Mast-Jagermeister UK t/a Jägermeister
Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.
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Easytek Ltd t/a Vape Superstore
A website for a vape retailer misleadingly implied that their products had been tested and endorsed by the Medicines and Healthcare Regulatory Agency.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (71)