Rulings (51)
  • Huel Ltd

    • Upheld
    • Social media (own site), App (paid ad)
    • 30 September 2026

    An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health claims.

  • ESTHETURK Danismanlik A.S. t/a You Clinic

    • Search (paid), Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism. 

  • International Medical Center LLC t/a Swiss Medica

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Linden Clinics t/a Linden Stem Cell

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Facebook ad for a stem cell therapy clinic made misleading claims that stem cell therapy was effective in improving the traits associated with autism in children. 

  • Morley's (Fast Foods) Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product. 

  • Rumi Pulse t/a Rumi Pulse Medical Tourism Agency

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • The Trade Desk, Inc

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A promoted LinkedIn post from a media buying platform broke the rules by featuring an identifiable less healthy food. 

  • Whitworths Ltd

    • Upheld
    • Social media (own site)
    • 23 September 2026

    An Instagram post on the WhitworthsUK page made unauthorised health claims and implied that a food could prevent or treat human disease. 

  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for TikTok ad for Midnite featured someone who was or seemed to be under 25 gambling and playing a significant role in the ad.

  • Tilray Brands UK Ltd t/a BrewDog

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    Two paid-for Facebook posts for BrewDog were socially irresponsible and encouraged the excessive consumption of alcohol. The ads also portrayed alcohol as capable of changing mood.

  • White Hat Gaming Ltd t/a Casimba and The Grand Ivy Casino

    • Not upheld
    • Internet (display)
    • 16 September 2026

    Two web display ads for gambling sites and a website weren’t directed at under-18s. 

  • Dribble Media Ltd t/a Midnite

    • Upheld
    • 12 August 2026

    Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.

  • EverAI Ltd

    • Upheld
    • 12 August 2026

    A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.

  • YO! Sushi UK Ltd

    • Upheld
    • 12 August 2026

    A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.

  • Innate-Essence Ltd t/a the Turmeric Co.

    • Upheld
    • Website (own site)
    • 05 August 2026

    A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.

  • Jaded London Ltd

    • Upheld
    • Email
    • 05 August 2026

    An email for a clothing brand was socially irresponsible by glamourising smoking.

  • Perrin Et Fils SAS t/a La Vieille Ferme

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

    A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness. 

  • Skill on Net Ltd t/a Gecko Play

    • Upheld
    • Social media (paid ad)
    • 08 April 2026

    A paid-for Instagram ad for a gambling website portrayed, condoned and encouraged gambling behaviour that was socially irresponsible and could lead to financial, social or emotional harm.

  • Sazerac UK Ltd t/a Hi-Spirits

    • Upheld
    • Poster
    • 01 April 2026

    A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.