Rulings (14)
  • Edrington-Beam Suntory UK

    • Not upheld
    • Television
    • 06 January 2021

    A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.

  • Geraint Christopher t/a Hemp in Avalon

    • Upheld
    • 02 December 2020

    A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.

  • BrewDog plc

    • Upheld in part
    • National newspaper (paid ad)
    • 18 November 2020

    Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.

  • Rightmove Group Ltd t/a Rightmove

    • Not upheld
    • Television
    • 18 November 2020

    A TV ad did not depict gender stereotypes in a way that was likely to cause harm.

  • LC International Ltd t/a Gala Spins

    • Upheld
    • Social media (paid ad)
    • 28 October 2020

    A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.

  • Missguided Ltd

    • Not upheld
    • Poster
    • 21 October 2020

    Two posters sold by Missguidied were not found to be offensive or irresponsible.

  • Profit Accumulator Ltd t/a Bonus Accumulator

    • Upheld
    • Social media (paid ad)
    • 14 October 2020

    A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.

  • ElectraWorks Ltd t/a BWIN party, Party Poker

    • Upheld
    • 07 October 2020

    A paid-for Google search ad for a betting website irresponsibly suggested consumers could achieve financial security by gambling.

  • Beer52 Ltd

    • Upheld
    • Email
    • 16 September 2020

    A website ad for a beer subscription service made misleading claims about a discount offer.

  • Global Brands Ltd

    • Not upheld
    • Internet (social networking)
    • 02 September 2020

    An Instagram post promoting a VK drink did not inappropriately target children.

  • LC International Limited t/a Coral

    • Upheld
    • Social media (own site)
    • 03 June 2020

    A tweet on a gambling company’s Twitter feed broke the rules by presenting a promotion in a way that was likely to encourage potentially harmful gambling behaviour.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • Television
    • 03 June 2020

    A TV ad for a gambling company did not break the rules on encouraging gambling behaviour that was socially irresponsible or portray gambling as indispensable.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 22 April 2020

    A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.