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Sparks Information PTE Ltd t/a Hunting Sniper
A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.
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Global Brands Ltd
A TikTok post on Danielle Walsh’s account irresponsibly encouraged excessive drinking and wasn’t obviously identifiable as an ad.
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Banquist Ltd t/a Banquist, Winedrops
A paid-for Facebook ad for a wine retailer irresponsibly encouraged drinking unwisely.
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Brown-Forman Beverages Europe Ltd t/a Jack Daniel's
A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.
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DUSK (Retail) Ltd
A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.
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Strafe Esports Ltd t/a LevelTap
A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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FunPlus International AG t/a Funplus
An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.
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BrewDog plc
An Instagram post by Brewdog, published on 31 July 2023, featured an image of a poster, containing a childlike drawing of Earth covered in flames. Text accompanying the drawing stated “drink it for me” in the style of a child’s handwriting. Text on the other half of the poster stated “BEER FOR Y...
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Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store
A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.
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Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com
A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible.
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Global Brands Ltd
A TikTok ad for alcohol on Charly Anne Collard’s account was not immediately identifiable as an ad, was not appropriately targeted, irresponsibly condoned excessive drinking and featured individuals under the age of 25.
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OrganicSupplies GB
A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public.
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Mitu Inc Ltd
A paid-for ad for an adult video chat app portrayed someone who seemed to be under 18 years of age in a sexual way.
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AB InBev UK Ltd t/a Camden Town Brewery
A TV ad for Camden Town Brewery was of strong appeal to people under 18 years of age as it featured animated characters in a fun and engaging way that would appeal to a younger audience.
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Au Vodka Ltd
Three Instagram posts by Au Vodka irresponsibly referred to aggressive behaviour, linked alcohol with illicit drugs and tough and daring behaviour.
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Blackford Casks Ltd t/a Whisky Investment Partners
An online display ad, website and two paid-for Facebook posts for a whisky cask investment company made misleading and unsubstantiated investment return claims, did not make the risks involved in whisky investment clear and took advantage of consumers’ inexperience and credulity.
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London Cask Co Ltd t/a London Cask Company
Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.
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Rebel Wine Ltd
An Instagram post advertising a CBD infused wine made non-permitted health claims.
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Diageo Great Britain Ltd t/a Diageo
A TV ad for a gin company did not imply the success of a social occasion depended on the presence or consumption of alcohol or portray alcohol as capable of changing moods.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (28)