Rulings (128)
  • Manchestersalerent.co.uk

    • Upheld
    • Internet (on own site)
    • 20 January 2021

    A house listing on an estate agent’s website was banned as the property was no longer available for purchase.

  • Microlyscs LLC t/a The Crazy Cap

    • Upheld
    • Social media (own site)
    • 20 January 2021

    A Facebook post promoting a bottle cap was banned for implying that it could kill all bacteria, viruses and pathogens without holding evidence to substantiate the claim.

  • OverStreet.co.uk

    • Upheld
    • Internet (on own site)
    • 20 January 2021

    A house listing on an estate agent’s website was banned as the property was no longer available for purchase.

  • Unilever UK Ltd

    • Upheld
    • Social media (paid ad)
    • 13 January 2021

    A paid-for Facebook post by Boots was banned for implying that a lotion product could protect babies’ skin microbiome without holding sufficient evidence to demonstrate that this was the case.

  • Edrington-Beam Suntory UK

    • Not upheld
    • Television
    • 06 January 2021

    A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.

  • Flights & Holidays UK Ltd

    • Upheld
    • Internet (on own site)
    • 06 January 2021

    A website ad for an online travel agency was banned for making a misleading price claim for a flight from London to Orlando.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Internet
    • 06 January 2021

    A website and Instagram post by an online fashion retailer were banned for implying that all their products were included in an offer when this was not actually the case.

  • James Murray Solicitors

    • Not upheld
    • Radio
    • 06 January 2021

    A radio ad for a law film was not likely to cause unjustifiable distress and did not breach the BCAP Code.

  • Yoo Delivery Company Ltd

    • Upheld
    • Social media (paid ad)
    • 06 January 2021

    A Facebook post for a delivery company was banned for promoting cigarettes as advertising tobacco products is prohibited by the CAP Code.

  • L(A)B Life and Beauty

    • Upheld
    • Internet (on own site)
    • 16 December 2020

    A website post and three Facebook posts by a skin and healthcare company were banned for claiming its belt product could help consumers lose weight without substantial evidence to support the claim.

  • Lidl Great Britain Ltd

    • Upheld
    • Internet (on own site), National press, Leaflet
    • 16 December 2020

    Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.

  • Geraint Christopher t/a Hemp in Avalon

    • Upheld
    • 02 December 2020

    A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.

  • KS Competitions Ltd

    • Upheld
    • 02 December 2020

    A website ad promoting a competition to win hair products breached the CAP Code for not explaining the free entry route and for stating that its closing date would be extended if all tickets were not sold.

  • SCA Investments Ltd t/a Gousto

    • Upheld
    • 02 December 2020

    A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.

  • Licensed Taxi Drivers Association Ltd t/a LTDA

    • Upheld
    • Radio
    • 25 November 2020

    A radio ad promoting London black cab services exaggerated the extent to which features of the taxis could reduce the spread of COVID-19.

  • Rightio Ltd

    • Upheld
    • Internet (sponsored search)
    • 25 November 2020

    A paid-for Google Ad for a plumbing service misleadingly stated that a call-out charge did not apply for diagnostic work carried out by engineers.

  • BrewDog plc

    • Upheld in part
    • National newspaper (paid ad)
    • 18 November 2020

    Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • Social media (paid ad)
    • 18 November 2020

    A paid-for ad on Facebook was irresponsible for portraying a model who was under 18 years of age in a sexual manner.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • Social media (paid ad)
    • 18 November 2020

    Facebook ads for an online retailer, Wish.com, were irresponsible for appearing to direct ads for restricted firearms and knives to a general audience.

  • Person(s) unknown t/a TBM Enterprises and Thebettingman

    • Upheld
    • Internet (social networking)
    • 18 November 2020

    An Instagram story by Sam Gowland was not obviously identifiable as an ad and broke the rules on social responsibility for suggesting using betting tipsters was a way of achieving financial security.