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John Mills Ltd t/a JML Direct
A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming.
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Easigrass (Distribution) Ltd
A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.
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John Mills Ltd t/a JML Direct
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
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Simba Sleep Ltd
A website featured misleading claims around reference prices and associated savings.
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DUSK (Retail) Ltd
A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.
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LifeSafe Technologies Ltd
Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.
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AGA Rangemaster Ltd t/a AGA
A website that claimed a cooker had “the lowest running costs for any heat-storage cast-iron range cooker” was misleading, unverifiable and could not be substantiated.
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Ben's Gutters Ltd
Four leaflets, from Ben’s Gutters, presented in the form of a compliment slip: a. The first leaflet from Ben’s Gutters Ltd, was delivered to homes in Powys, Carmarthenshire, Kent and Warwickshire in July 2023. Text which appeared to be handwritten stated “Hello, We are cleaning gutters in your area...
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Harvey Water Softeners Ltd
A website that claimed consumers could “save up to £1100” and reduce energy bills by 30% was misleading and couldn’t be substantiated.
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SpiderfarmerLED
An in-app ad irresponsibly condoned growing cannabis.
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Emma Matratzen GmbH t/a Emma Mattress
Two paid-for YouTube ads failed to make it clear that a mattress comparison site was owned by a mattress company.
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Heritage Park Estates Ltd t/a Bendochy Park
A holiday homes and Lodges estate misleadingly implied that their holiday units could be used for main residential purposes.
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Gorilla Glue Europe Ltd
A TV ad for Gorilla Glue did not perpetuate harmful gender stereotypes.
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We Fit Any Furniture Ltd t/a We Fit Any Furniture; My Fitted Bedroom
A website for a fitted bed specialist made misleading savings claims.
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Person(s) Unknown t/a pr.couches-sofas-94612.com
A content discovery network ad seen on a national newspaper’s website, falsely implied that the marketer was acting for purposes outside its business and made misleading claims regarding the nature of the content that the ads linked through to.
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Red Gobo Inc.
A content discovery network ad seen on a national newspaper’s website, falsely implied that the marketer was acting for purposes outside its business and made misleading claims regarding the nature of the content that the ads linked through to.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (16)