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British Gas Services Ltd t/a British Gas
Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.
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Hey Habito Ltd
A TV and a video on demand ad for a mortgage broker were banned for exaggerating the likelihood of future significant interest rate rises.
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Dormeo UK Ltd
A TV ad for a mattress was banned for making misleading savings claims.
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salesforce UK Ltd
A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.
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Telefonica UK Ltd t/a O2
A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.
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Cheshire Health & Medical Professionals LLP
We banned an ad for a medical device claiming over misleading efficacy claims around pain relief.
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Banter Group Ltd t/a BanterKing
A paid-for display ad for an online novelty goods retailer which appeared in the Sky Sports app was banned for being likely to cause serious or widespread offence.
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Galco Enterprises Ltd t/a NationwideBathrooms.com
We banned ads on Nationwide Bathroom’s website over misleading pricing.
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International Footcare Ltd
We did not uphold complaints that an ad for a shoe was sexist.
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Agriculture and Horticulture Development Board t/a AHDB
We did not uphold complaints regarding ads encouraging meat consumption.
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Vodafone Ltd
A website and newspaper ad for Vodafone were banned for claiming to be the “UK’s best mobile data network” without having adequate proof to substantiate the claim.
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Cignpost Diagnostics Ltd
A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.
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Actegy Ltd
A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.
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Person(s) unknown t/a KaiAviation
A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.
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John Mills Ltd t/a JML Direct
A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad for KFC did not perpetuate negative ethnic stereotypes and was unlikely to cause serious or widespread offence.
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Tesco Stores Ltd t/a Tesco
A newspaper ad for Tesco did not make misleading price comparison claims and did not break the CAP Code.
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Nike (UK) Ltd
A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.
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The Positive Birth Company Ltd
A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.
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GOAT Company Ltd t/a Goat Games
A pre-roll ad on YouTube for an online game was banned for being likely to cause serious or widespread offence or harm by objectifying women.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (37)