Rulings (42)
  • Glamour Shots

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.

  • Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI

    • Upheld
    • In-game (apps)
    • 02 July 2025

    An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.

  • Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com

    • Upheld
    • Website (paid ad)
    • 02 July 2025

    A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.

  • HOMA Games SAS

    • Upheld
    • 25 June 2025

    An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.

  • Honeytech Ltd t/a Honeytoon

    • Upheld
    • 25 June 2025

    Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.

  • Diesel SpA t/a Diesel

    • Upheld in part
    • Website (paid ad)
    • 11 June 2025

    A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.

  • AirDoctor LLC t/a AmazingAir

    • Upheld
    • 28 May 2025

    A post on the health.detective Garstang Health Food Store’s TikTok account wasn't obviously identifiable as an ad and made medical claims for an unlicensed product.

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • air up GmbH

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.

  • GreenPixel Ltd t/a Hotel Merge Empire

    • Upheld
    • Game (mobile/app)
    • 21 May 2025

    An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.

  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • Royal Society for the Prevention of Cruelty to Animals t/a RSPCA

    • Not upheld
    • Poster, Television, Internet (video)
    • 07 May 2025

    A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was likely to cause serious or widespread offence.

  • The Innovative Brewing Company Ltd t/a Prime Time Lager

    • Upheld
    • Poster
    • 16 April 2025

    A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.

  • Belle Baby Ltd

    • Upheld
    • Website (own site)
    • 09 April 2025

    A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.

  • EE Ltd t/a EE

    • Upheld
    • Social media (paid ad), Television, Radio
    • 26 March 2025

    A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.

  • Floor Design Ltd t/a Flooring by Nature

    • Upheld
    • Website (own site)
    • 19 February 2025

    A website failed to substantiate environmental claims and didn’t make clear that these claims referred to only part of a carpet, and the actions people would need to take for their carpet to successfully biodegrade.

  • High Seat Ltd t/a HSL

    • Upheld
    • Email, Website (own site), Leaflet
    • 12 February 2025

    A website, two emails and a leaflet didn’t make the limitations for guaranteed Christmas delivery clear.

  • Next Retail Ltd t/a NEXT

    • Upheld
    • Website (own site)
    • 12 February 2025

    A product listing on the NEXT website irresponsibly portrayed a model as being unhealthily thin.

  • Tesco Stores Ltd

    • Not upheld
    • Digital outdoor
    • 12 February 2025

    An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.

Informally resolved (4)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol