Rulings (31)
  • Fischer Future Heat UK Ltd

    • Upheld
    • Internet (on own site)
    • 08 January 2020

    Claims on a radiator website linking storage heaters with electro-magnetic contamination were misleading.

  • Grey Technology Ltd t/a Gtech

    • Upheld in part
    • Internet (on own site), National press
    • 08 January 2020

    A press ad for a vacuum made claims that could not be substantiated.

  • Blinds 2 Go Ltd

    • Upheld in part
    • Internet (on own site), Internet (sponsored search)
    • 18 December 2019

    Claims on a blinds retailer’s website and in a paid-for Google search result made savings claims that could not be substantiated.

  • BrewDog Plc

    • Upheld
    • Poster
    • 18 December 2019

    A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.

  • Channel Four Television Corporation t/a 124-126 Horseferry Road

    • Upheld
    • Poster
    • 18 December 2019

    A poster ad for a Channel 4 programme broke the rules around social responsibility and offence.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld
    • Poster, National press
    • 04 December 2019

    A poster and press ad for KFC were banned for being likely to cause offence.

  • Wowcher Ltd t/a Wowcher

    • Upheld
    • Internet (sales promotion)
    • 04 December 2019

    A website countdown clock offer broke the rules around misleadingness.

  • Beamish Hall Ltd t/a Beamish

    • Not Upheld
    • Poster
    • 20 November 2019

    A poster for a Halloween event did not break the rules around responsibility and harm and offence

  • Money Tree Media Ltd t/a National-Debt-Help.org.uk

    • Upheld
    • Internet (display)
    • 20 November 2019

    A website and Facebook page for a debt help service falsely implied that they were acting for purposes outside their trade.

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Upheld
    • Poster
    • 20 November 2019

    A poster and billboard for a Halloween event were socially irresponsible. 

  • SuperAwesome Trading Ltd t/a PopJam

    • Upheld
    • Television
    • 13 November 2019

    A TV ad for a children’s app was banned for being socially irresponsible.

  • Direct Collection Bailiffs Ltd

    • Not Upheld
    • E-mail
    • 31 July 2019

    An email from Direct Collection Bailiffs Ltd, received on 24 April 2019, entitled "Gypsies next door, new series features Can't Pay? We'll Take it Away! Agents". Text within the email stated "Find out why DCBL maintain a 100% Traveller Removal success rate, watch the episode on-demand now. Tra...

  • Dyson Ltd

    • Upheld
    • Television
    • 17 July 2019

    A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...

  • HouseSimple Ltd

    • Internet (on own site)
    • 05 February 2020

    The home page of a website, www.housesimple.com, for the online estate agent HouseSimple, seen 29 July 2019, stated at the top of the page “SELL YOUR HOME FOR FREE” and in smaller text “with the online estate agent of the year”, next to an image of a house with a ‘sold’ sign outside. Further down the page text stated “...

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Internet (video)
    • 05 February 2020

    A pre-roll Youtube ad for Prettylittlething.com, a women’s clothing retailer, seen on 29 October 2019. The ad opened with a woman wearing black vinyl, high waisted chaps-style knickers and a cut-out orange bra, dragging a neon bar and looking over her shoulder. The ad proceeded to show women in seductive poses, wearing...

  • Hey Habito Ltd

    • Magazine
    • 29 January 2020

    An ad for mortgage broker Habito, seen in Grazia magazine in November 2019, featured text which stated “Mortgage Kama Sutra. 1 in 10 couples say that getting a mortgage made their sex lives hell. Habito finds you the best deal so you can focus on the fun stuff”. The ad featured images suggestive of sexual positions and...

  • Paramount Pictures International

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A YouTube ad for the film Pet Sematary was banned for being inappropriately targeted at children.

  • Meridian BP

    • Upheld
    • Poster
    • 30 October 2019

    A poster ad for a building materials supplier was banned for objectifying women.

  • The Lead Guys Ltd t/a Discount Double Glazing, New Windows Scotland

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A website ad for double glazing was banned for including false testimonials and for misleadingly claiming to be an independent comparison website.  

  • Itch Petcare Ltd

    • Not upheld
    • Poster
    • 16 October 2019

    A billboard ad for flea treatment did not break the rules around harm and offence.

Informally resolved (6)
  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • RB UK Commercial Ltd

    • 04 December 2019
    • Number of complaints: 4

    Media: Television
    Topic: Home and garden

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • Hyperconnect Inc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Gender, sex and relationships

  • Amazon Europe Core Sarl

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable

  • VAILLANT LTD

    • 19 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden