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Simba Sleep Ltd
A website featured misleading claims around reference prices and associated savings.
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DUSK (Retail) Ltd
A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.
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BKUK Group Ltd t/a Burger King
Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.
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LifeSafe Technologies Ltd
Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.
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AGA Rangemaster Ltd t/a AGA
A website that claimed a cooker had “the lowest running costs for any heat-storage cast-iron range cooker” was misleading, unverifiable and could not be substantiated.
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Gamehaus Network Technology Co Ltd
An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.
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Grandbing Technology Co Ltd t/a On Fancy
A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.
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Outsourceful Ltd t/a Outsourceful
An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.
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FunPlus International AG t/a Funplus
An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.
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Marble Corporation Ltd t/a The Little Ones
A product page for a pillow irresponsibly shows an infant in an unsafe sleep position associated with Sudden Unexpected Death in Infancy (SUDI).
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GIRLvsCANCER
An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.
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Happytiger ApS
A TV ad for bingo featured someone who appeared to be under the age of 25.
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Ben's Gutters Ltd
Four leaflets, from Ben’s Gutters, presented in the form of a compliment slip: a. The first leaflet from Ben’s Gutters Ltd, was delivered to homes in Powys, Carmarthenshire, Kent and Warwickshire in July 2023. Text which appeared to be handwritten stated “Hello, We are cleaning gutters in your area...
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Coty UK Ltd t/a Coty UK Ltd
A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...
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EFL Digital Ltd t/a EFL
Two online calendar events for The English Football League (EFL) and Papa John’s: a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa Johns Trophy: Stevenage vs Tottenham Hotspur U21”. Text within the event stated “We’ve partnered with Papa...
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Howe Tools Ltd
Two radio ads for Howe Tools, a power tool supplier, heard in October on Greatest Hits Radio and Heart Radio: a. In the first radio ad, a voice-over said, “At Howe Tools, we swear by our reliability, which is why we sell quality power tools from only the best brands. And if you don’t believe us you can g...
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...
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Petfre (Gibraltar) Ltd t/a Betfred
An ad for Live Betfred Casino seen during the programme PrestonPlayz on The Roku Channel, an over-the-top streaming service, on 17 April 2023. The ad included a voice-over which stated, “Welcome to Betfred Casino. Here you can play a range of slot and table games or take a seat in our live casino.”
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Harvey Water Softeners Ltd
A website that claimed consumers could “save up to £1100” and reduce energy bills by 30% was misleading and couldn’t be substantiated.
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Norfolk Dinosaur Park Ltd t/a PrimEvil
A poster for a horror-themed Halloween event was likely to cause children fear or distress.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (57)