Rulings (38)
  • Procter & Gamble UK

    • Upheld in part
    • Website (paid ad), Website (own site)
    • 27 May 2020

    A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Hey Habito Ltd

    • Not upheld
    • Television, Video on demand
    • 22 April 2020

    A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 22 April 2020

    A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 08 April 2020

    Two TV ads for a video game were not scheduled inappropriately.

  • Sky UK Ltd t/a Sky, NowTV

    • Not upheld
    • Television
    • 08 April 2020

    TV ads for a video game and a film were not scheduled inappropriately.

  • Vax Ltd

    • Not upheld
    • Press general
    • 01 April 2020

    A newspaper ad for a vacuum cleaner claiming to be better than the UK’s top 10 bestselling cordless vacuums did not mislead.

  • kidsfitnesstrackers

    • Upheld
    • Internet (on own site)
    • 01 April 2020

    A product listing on a website for a children’s fitbit made misleading savings claims.

  • Wickes Building Supplies Ltd t/a Wickes Building Supplies Ltd

    • Not upheld
    • Television
    • 25 March 2020

    A TV ad for Wickes’ free design service was not misleading.

  • Slip Enterprises Pty Ltd t/a Slipsilk

    • Not upheld
    • Internet (on own site)
    • 11 March 2020

    Claims on a website for a company selling silk pillowcases were not misleading.

  • Warner Bros. Entertainment UK Ltd

    • Upheld
    • Other
    • 11 March 2020

    An ad on the Classic Lullabies playlist on Spotify for the film It Chapter Two was irresponsible for causing distress for children.

  • Ecocamel Ltd

    • Upheld
    • National press
    • 04 March 2020

    A national press and magazine ad for a water descaler made misleading claims about the removal and formation of limescale, that it could reduce energy bills and ease dry skin conditions.

  • HouseSimple Ltd

    • Not upheld
    • Internet (on own site)
    • 05 February 2020

    Claims on a website for an estate agent did not break the misleadingness rules.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Internet (video)
    • 05 February 2020

    An ad on YouTube for a clothing retailer was banned for objectifying women.

  • Hey Habito Ltd

    • Not upheld
    • Magazine
    • 29 January 2020

    A print ad for a mortgage broker did not break the rules around harm and offence.

  • Fischer Future Heat UK Ltd

    • Upheld
    • Internet (on own site)
    • 08 January 2020

    Claims on a radiator website linking storage heaters with electro-magnetic contamination were misleading.

  • Grey Technology Ltd t/a Gtech

    • Upheld in part
    • Internet (on own site), National press
    • 08 January 2020

    A press ad for a vacuum made claims that could not be substantiated.

  • Blinds 2 Go Ltd

    • Upheld in part
    • Internet (on own site), Internet (sponsored search)
    • 18 December 2019

    Claims on a blinds retailer’s website and in a paid-for Google search result made savings claims that could not be substantiated.

  • BrewDog Plc

    • Upheld
    • Poster
    • 18 December 2019

    A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.

  • Channel Four Television Corporation t/a 124-126 Horseferry Road

    • Upheld
    • Poster
    • 18 December 2019

    A poster ad for a Channel 4 programme broke the rules around social responsibility and offence.

Informally resolved (2)
  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • RB UK Commercial Ltd

    • 04 December 2019
    • Number of complaints: 4

    Media: Television
    Topic: Home and garden