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Procter & Gamble UK
A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.
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Mizkan Euro Ltd t/a Branston
A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.
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Hey Habito Ltd
A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.
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ITV Broadcasting Ltd
A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.
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ITV Broadcasting Ltd
Two TV ads for a video game were not scheduled inappropriately.
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Sky UK Ltd t/a Sky, NowTV
TV ads for a video game and a film were not scheduled inappropriately.
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Vax Ltd
A newspaper ad for a vacuum cleaner claiming to be better than the UK’s top 10 bestselling cordless vacuums did not mislead.
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kidsfitnesstrackers
A product listing on a website for a children’s fitbit made misleading savings claims.
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Wickes Building Supplies Ltd t/a Wickes Building Supplies Ltd
A TV ad for Wickes’ free design service was not misleading.
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Slip Enterprises Pty Ltd t/a Slipsilk
Claims on a website for a company selling silk pillowcases were not misleading.
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Warner Bros. Entertainment UK Ltd
An ad on the Classic Lullabies playlist on Spotify for the film It Chapter Two was irresponsible for causing distress for children.
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Ecocamel Ltd
A national press and magazine ad for a water descaler made misleading claims about the removal and formation of limescale, that it could reduce energy bills and ease dry skin conditions.
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HouseSimple Ltd
Claims on a website for an estate agent did not break the misleadingness rules.
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Prettylittlething.com Ltd t/a Prettylittlething.com
An ad on YouTube for a clothing retailer was banned for objectifying women.
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Hey Habito Ltd
A print ad for a mortgage broker did not break the rules around harm and offence.
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Fischer Future Heat UK Ltd
Claims on a radiator website linking storage heaters with electro-magnetic contamination were misleading.
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Grey Technology Ltd t/a Gtech
A press ad for a vacuum made claims that could not be substantiated.
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Blinds 2 Go Ltd
Claims on a blinds retailer’s website and in a paid-for Google search result made savings claims that could not be substantiated.
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BrewDog Plc
A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.
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Channel Four Television Corporation t/a 124-126 Horseferry Road
A poster ad for a Channel 4 programme broke the rules around social responsibility and offence.
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Lifecycle Marketing - unconfirmed
Media: Internet (sales promotion)
Topic: Children and the vulnerable -
RB UK Commercial Ltd
Media: Television
Topic: Home and garden