Rulings (165)
  • ARSJ Holding Ltd

    • Upheld
    • Internet (on own site), Social media (paid ad)
    • 11 May 2022

    We upheld complaints against health claims in an ad for Brite Drinks.

  • Brand Evangelists for Beauty Ltd

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.

  • PEL Consultancy Services Ltd t/a PEL Investigations

    • Upheld
    • Search (paid)
    • 11 May 2022

    We banned an ad for a private investigation agency for having unsubstantiated claims.

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • UAB Ekomlita t/a nuubu

    • Upheld
    • Internet (display)
    • 11 May 2022

    We partly upheld complaints against ads for kitchen knives.

  • Bier Nuts Ltd t/a Bier Company

    • Upheld
    • Email, Text Message
    • 25 May 2022

    An email and a text message for a mail order beer subscription service misled consumers by falsely claiming or implying they had won a prize of “free beer for life”.

  • Magnatech Technology Ltd

    • Upheld
    • Internet (website content)
    • 25 May 2022

    A website for a company providing magnet technology for boiler systems made misleading claims the product would improve fuel efficiency, thereby saving energy and reducing greenhouse gas emissions. 

  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • Stephen Bear t/a Pink Panther Models

    • Upheld
    • Internet (website content)
    • 25 May 2022

    A website for an adult webcam modelling recruitment agency made misleading earnings claims and inaccurate statement about the organisation’s experience in the sector.

  • CheaperWaste Ltd

    • Upheld
    • Internet (website content)
    • 18 May 2022

    A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that they were price comparison services when that was not the case.

  • Liquid Lipo Ltd

    • Upheld
    • Website (own site)
    • 18 May 2022

    A product listing on a website that claimed a gel could assist with the reduction of body fat was misleading as the advertiser did not provide robust clinical evidence to prove its efficacy.

  • Barton Park Estates Ltd t/a Devon Oaks Park; Seascapes

    • Upheld
    • Television
    • 04 May 2022

    An ad for luxury park homes was banned for being misleading.

  • Jaguar Land Rover Ltd

    • Upheld
    • Television
    • 04 May 2022

    We banned ads for suggesting a parking sensor could alert drivers to a cliff edge.

  • Leisure Wear Ltd t/a SnuggyUK

    • Upheld
    • Social media (influencer or affiliate ad)
    • 04 May 2022

    We banned ads for hooded blankets on Jake Quickenden’s Instagram profile for not being clearly identifiable as ads.

  • Linia Cosmetic Surgery

    • Upheld in part
    • Social media (paid ad)
    • 04 May 2022

    We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.

  • My Pharmacy (UK) Ltd

    • Upheld
    • Website (own site)
    • 04 May 2022

    We upheld complaints about ads for a vitamin supplement .

  • Oneade

    • Upheld
    • Social media (own site)
    • 04 May 2022

    We banned an ad for using filters to exaggerate a beauty product’s efficacy.

  • Skill on Net Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We banned ads for a gambling product for being misleading and irresponsible.

  • Virgin Media Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We partially upheld complaints from BT over two ads for Virgin Media.

  • Mondelez UK Ltd

    • Upheld
    • Internet (website content)
    • 27 April 2022

    A website ad for a Cadburys promotion was banned for omitting significant terms and conditions.