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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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Brand Evangelists for Beauty Ltd
We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.
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PEL Consultancy Services Ltd t/a PEL Investigations
We banned an ad for a private investigation agency for having unsubstantiated claims.
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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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CheaperWaste Ltd
A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that they were price comparison services when that was not the case.
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Liquid Lipo Ltd
A product listing on a website that claimed a gel could assist with the reduction of body fat was misleading as the advertiser did not provide robust clinical evidence to prove its efficacy.
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Barton Park Estates Ltd t/a Devon Oaks Park; Seascapes
An ad for luxury park homes was banned for being misleading.
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Jaguar Land Rover Ltd
We banned ads for suggesting a parking sensor could alert drivers to a cliff edge.
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Leisure Wear Ltd t/a SnuggyUK
We banned ads for hooded blankets on Jake Quickenden’s Instagram profile for not being clearly identifiable as ads.
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Linia Cosmetic Surgery
We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.
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My Pharmacy (UK) Ltd
We upheld complaints about ads for a vitamin supplement .
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Oneade
We banned an ad for using filters to exaggerate a beauty product’s efficacy.
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Skill on Net Ltd
We banned ads for a gambling product for being misleading and irresponsible.
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Virgin Media Ltd
We partially upheld complaints from BT over two ads for Virgin Media.
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Mondelez UK Ltd
A website ad for a Cadburys promotion was banned for omitting significant terms and conditions.
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The Otley Burger Company
A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.
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AppQuantum Publishing Ltd
We upheld a complaint against an ad for a mobile game that showed inaccurate gameplay footage.
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Stillbloom Ltd
An ad for lead generation service CleverKeith has been banned for misleading advertising.
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The England and Wales Cricket Board Ltd
We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (160)