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XC Trains Ltd t/a Cross Country Trains
A webpage made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains.
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Volkswagen Group United Kingdom Ltd t/a Audi
A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.
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Ford Motor Company Ltd t/a Ford
A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.
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BMW (UK) Ltd
A paid-for Google ad misleadingly represented a vehicle’s environmental impact.
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Greater London Authority
A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.
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MG Motor UK Ltd
A paid-for Google ad misleadingly represented a vehicle’s environmental impact.
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Transport For London t/a TFL
A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.
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E-Scooters 4 Less (unconfirmed) t/a E-Scooters 4 Less
A website for electric scooters, which suggested products could be ridden on UK roads despite legal restrictions, was misleading and irresponsible.
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Eurostar International Ltd
A promotional email that advertised trips for £39 was misleading for not having enough tickets at that price point.
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Cathay Pacific Airways Ltd
A prize promotion on the Cathay Pacific website www.cathaypacific.com, was seen on 4 June 2023. Text stated “We have 3,260 tickets to give away! Successful entries will be awarded one return Economy ticket from London Heathrow or Manchester to Hong Kong* […] *All taxes and surcharges are excluded, and are ...
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Kia UK Ltd
A paid-for Google ad and a website for Kia, seen on 13 March 2023: a. The paid-for Google ad stated “The all-new Kia Niro – Niro EV up to 285 mile range”. b. The website www.kia.com, featured a page titled “The all-new Kia Niro” which included information about Kia’s Niro range...
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Mercedes-Benz UK Ltd t/a Smart Car, Mercedes Benz
A website and e-brochure for Mercedes Benz, seen on 1 June: a. The website https://www.mercedes-benz.co.uk/ stated “Highlights … EQC”. Below this was the text, “Introducing the EQC … All-electric range of up to 254*”. Qualifying text below stated “*The indicated values wer...
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Air France-KLM
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Etihad Airways
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Fiat Chrysler Automobiles UK Ltd
A pre-roll YouTube ad did not condone or encoruage unsafe or irresponsible driving
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Toyota (GB) plc
A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible.
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WHM Hair Transplant and Aesthetics t/a WHM Clinic
A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.
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Hurtigruten UK Ltd t/a Hurtigruten
A website for Hurtigruten, an expedition cruise company, featured a misleading savings claim.
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Royal Caribbean Cruises Ltd t/a Royal Caribbean International
A website for Royal Caribbean Cruises misleadingly implied that a cruise would depart from Venice when that was not the case.
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Nissan Motor (GB) Ltd t/a Nissan Motor (GB) Ltd
Two TV ads for a hybrid car didn’t not make sufficiently clear the extent to which it required petrol as a power source.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (36)