Rulings (279)
  • Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI

    • Upheld
    • In-game (apps)
    • 02 July 2025

    An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.

  • Good Guru Ltd t/a Protein World

    • Upheld
    • Email
    • 02 July 2025

    An email made claims that a food could treat anorexia.

  • Kenvue UK Ltd t/a Listerine

    • Upheld
    • Television
    • 02 July 2025

    A TV ad misleadingly exaggerated the performance of a product.

  • LEBOM Ltd

    • Upheld
    • Social media (paid ad)
    • 02 July 2025

    A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.

  • Mondelez UK Ltd t/a Cadbury

    • Upheld
    • Radio
    • 02 July 2025

    A radio ad made nutrition and comparative nutrition claims that didn’t meet the conditions of use for those claims.

  • Wowcher Ltd

    • Upheld
    • Website (own site)
    • 02 July 2025

    A website made misleading savings claims.

  • Wowcher Ltd

    • Upheld
    • Website (own site)
    • 02 July 2025

    A website failed to administer a promotion fairly and caused unnecessary disappointment.

  • Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com

    • Upheld
    • Website (paid ad)
    • 02 July 2025

    A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.

  • Bodystreet Franchise (UK) Ltd t/a Bodystreet

    • Upheld
    • 25 June 2025

    A website made unsubstantiated claims that 20 minutes of exercise at their studio was enough for a week, that Electro Muscle Stimulation (EMS) training would lead to a reduction in body fat in a short time and that they were Europe's leading provider of EMS training.

  • Guardian News and Media Ltd

    • Not upheld
    • 25 June 2025

    A pop-up banner ad was unlikely to cause serious or widespread offence and wasn’t irresponsibly targeted.

  • HOMA Games SAS

    • Upheld
    • 25 June 2025

    An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.

  • Honeytech Ltd t/a Honeytoon

    • Upheld
    • 25 June 2025

    Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.

  • SaffPro

    • Upheld
    • 25 June 2025

    A TikTok post and a paid-for Facebook ad made unauthorised specific health claims, claimed that a food supplement could prevent, treat or cure ADHD and irresponsibly encouraged people to stop taking medically prescribed treatments for ADHD.

  • Koi Footwear Ltd

    • Upheld
    • Email
    • 18 June 2025

    An email was socially irresponsible and likely to cause serious and widespread offence by condoning drug use.

  • CLF Distribution Ltd

    • Upheld
    • Email
    • 11 June 2025

    An email misleadingly claimed that products only contained “naturally sweet ingredients”.

  • Diesel SpA t/a Diesel

    • Upheld in part
    • Website (paid ad)
    • 11 June 2025

    A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.

  • Mars Wrigley Confectionery UK Ltd

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad condoned unsafe driving.

  • Navi Organics Ltd

    • Upheld
    • Website (own site)
    • 11 June 2025

    A website made unsubstantiated efficacy claims and discouraged essential treatment for conditions for which medical supervision should be sought.

  • LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet

    • Upheld
    • App (paid ad)
    • 04 June 2025

    Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.

Informally resolved (16)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • Jetline Travel Ltd t/a Jetline Travel

    • 07 August 2024
    • Number of complaints: 0

    Media: Email
    Topic: Holidays, travel and motoring

  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Appliances, electronics and machinery

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Samsung Electronics (UK) Ltd t/a Samsung

    • 24 July 2024
    • Number of complaints: 0

    Topic: Computers, phones and telecoms

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • We Love Holidays Ltd t/a LoveHolidays

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Gemporia Ltd

    • 17 July 2024
    • Number of complaints: 0

  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Vaping, smoking and drugs

  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • L'OrĂ©al (UK) Ltd

    • 17 July 2024
    • Number of complaints: 0

    Topic: Beauty products, grooming and hygiene

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling