Rulings (369)
  • 21 Three Clothing Company Ltd t/a Prettylittlething.com

    • Upheld in part
    • Poster, Television
    • 20 September 2017

    Two TV ads and a poster for clothing retailer Prettylittlething.com:

    a. The first TV ad, seen during Dinner Date on ITVBe on 12 April 2017, featured two young female models modelling various outfits to a soundtrack in the middle of a flat desert plain.

    b. The second TV ad, seen during Cake Wars on ITVBe ...

  • Aviva Insurance UK Ltd

    • Upheld
    • Television
    • 20 September 2017

    Three TV ads for Aviva’s motor insurance seen in January 2017:

    a. The 60-second ad featured on-screen text that stated, “WARNING Conducted under a controlled environment. Do not attempt to recreate” and “THE AVIVA EXTREME DRIVING EXPERIMENT”. Following this were scenes showing ex-Formula One driver David Coult...

  • Colgate-Palmolive (UK) Ltd

    • Not Upheld
    • Internet (on own site), Television
    • 20 September 2017

    A TV ad and a web page, seen in March and June 2017, promoted a toothpaste and toothbrush.

    a. The TV ad featured several women wearing all white clothing along with shots of the products. A voice-over stated, “Have you got it? Colgate Expert White, the only toothpaste with a professional whitening in...

  • DYLN Lifestyle LLC t/a DYLN

    • Upheld
    • Internet (social networking)
    • 20 September 2017

    A paid-for Facebook ad for DYLN Lifestyle, seen in June 2017, promoted their water bottle product and included text which stated, “Everyone knows that drinking alkalized water is important -- this is the first water bottle to TRANSFORM your water into Alkaline Antioxidant Water, in only minutes and with zero waste! ...

  • Hillside (UK Sports) LP t/a bet365

    • Not Upheld
    • Television
    • 20 September 2017

    A TV ad for bet365, seen in June 2017, showed shots of a skier on a remote mountain, at a rooftop bar, a beach bar and spectators at a stadium all using bet365 accompanied by a voice-over from Ray Winstone which stated, “Not a single moment goes by when I cannot immerse myself entirely in sport. I can shout and scre...

  • Isiris Racing Services

    • Upheld
    • Press general
    • 20 September 2017

    A press ad, published in the Racing Post, for a betting tipster service, seen on 27 May 2017, included text which stated “Make a 4-figure profit or continue with us FREE until you do. We have had 30 bets in the past 2 months (April/May)* and only 3 outright losers for a 90% strike rate and very large profits too of ...

  • Jaguar Land Rover Ltd

    • Not Upheld
    • Television
    • 20 September 2017

    A TV ad for the Jaguar F-Type car, seen in early June 2017, showed the car being driven on an otherwise empty road through a rugged, mountainous and misty landscape. The ad included close-up shots and wider shots of the car being driven through the landscape, accompanied by audio of the car’s engine noise. A slow mo...

  • John Mills Ltd t/a JML Direct

    • Upheld in part
    • Television
    • 20 September 2017

    A TV ad for JML Direct, a home products retailer, seen on 4 May 2017, promoted their copper stone frying pan. A voice-over said, “JML’s ultimate frying pan. The tough, scratch resistant, super non-stick frying pan with a solid stainless steel base that will transform the way you cook … virtually nothing sticks … enj...

  • LG Electronics U.K. Ltd

    • Not Upheld
    • Television
    • 20 September 2017

    A TV ad for the LG Signature Oled wallpaper TV, seen on 16 May 2017, began with an aerial view of the TV against a plain white background. The camera angle changed and five screens were shown side-on, before one dropped down and was shown head-on. The screen flexed slightly to demonstrate its narrow width before lyi...

  • Logo Design Guarantee

    • Upheld
    • Internet (on own site)
    • 20 September 2017

    A website for Logo Design Guarantee, www.logodesignguarantee.co.uk, seen in March 2017, included text which stated "Designed by a UK in-house team".

Informally resolved (1795)
  • Amazon Europe Core Sarl

    • 20 September 2017
    • Number of complaints: 1

    Media: In-game (apps)
    Topic: Sports, leisure and hobbies

  • Asos.com Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: E-mail, Internet (sales promotion)
    Topic: Promotions and competitions, Clothing, shoes and jewellery

  • Bouncy Jam Ltd t/a EatWell-LiveWell

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Burns Pet Nutrition Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Carwow Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Contemporary Oak Furniture Ltd t/a Oak Furniture Solutions

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden, Animals and farming

  • Cosmo Gaming Company Ltd t/a NetBet

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • DC Thomson & Company Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • DF Sales Ltd t/a Wheelbarrows.co.uk

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Danbury Mint

    • 20 September 2017
    • Number of complaints: 1

    Media: National press
    Topic: Sports, leisure and hobbies

Mail order cases (30)
  • Teentoday Ltd t/a Maximumpop!

    • 13 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Gambling

  • Lingerie Outlet Store Ltd

    • 30 August 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Clothing, shoes and jewellery

  • Boots UK Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Promotions and competitions

  • Stafco Ltd t/a Handpresso UK

    • 21 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Food, drink and supplements

  • Hearst Magazines UK Ltd t/a Good Housekeeping

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Spar (UK) Ltd

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nisa Retail Ltd

    • 07 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nickelodeon UK Ltd

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • carpediememmie.co.uk

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Willow Bracelets

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Clothing, shoes and jewellery

Database cases (21)
  • Virgin Media Ltd

    • 13 September 2017
  • Age UK

    • 23 August 2017
  • We Buy Any Car Ltd

    • 16 August 2017
  • Waves Hair & Beauty

    • 09 August 2017
  • Easylife Group Ltd

    • 26 July 2017
  • Virgin Media Ltd

    • 12 July 2017
  • The Smile Train UK

    • 05 July 2017
  • MuscleFood Ltd

    • 28 June 2017
  • Emailing Network Sarl t/a ClicPlan

    • 14 June 2017
  • Shades Window Blinds Ltd

    • 07 June 2017